本文選題：閩南 + 民俗體育旅游��； 參考：《集美大學(xué)》2014年碩士論文

【摘要】：隨著旅游消費需求的變化，文化旅游日益成為現(xiàn)代旅游的熱點，受到各國各地區(qū)旅游業(yè)界和學(xué)界的普遍關(guān)注。閩南民俗體育文化資源豐富，極具開發(fā)民俗體育旅游產(chǎn)品的優(yōu)勢。但目前當(dāng)?shù)匾恍O具特色的民俗體育旅游資源并沒有被合理的開發(fā)和利用，以致于資源優(yōu)勢未能轉(zhuǎn)化為產(chǎn)業(yè)優(yōu)勢。因而，把閩南豐富的民俗體育旅游資源價值進行深度挖掘，使其成為吸引力強的特色旅游產(chǎn)品，，具有極大的研究價值。 文章對閩南廈、漳、泉三市所轄的十一個區(qū)和十七個縣（市）內(nèi)涵蓋的民俗體育旅游進行旅游開發(fā)模式的研究及探討，借助旅游經(jīng)濟學(xué)、民族學(xué)、體育學(xué)、區(qū)域經(jīng)濟學(xué)、市場營銷學(xué)等學(xué)科的相關(guān)理論，并采取理論研究與文獻研究相結(jié)合，定性研究與定量研究相結(jié)合，運用數(shù)理統(tǒng)計、邏輯分析、實地考察等方法對文章涉及的具體問題進行研究。借鑒學(xué)者們的研究成果，從民俗體育旅游開發(fā)的機制、原則方面探討民俗體育旅游開發(fā)模式的構(gòu)建，綜合考慮開發(fā)過程中的相關(guān)利益群體之間的角色定位，構(gòu)建了閩南民俗體育旅游的一體化開發(fā)模式，并從閩南民俗體育旅游市場定位、具體開發(fā)策略、營銷策略、開發(fā)有效運行保障措施等方面闡述一體化開發(fā)模式的具體實施步驟。 綜合考慮民俗體育旅游開發(fā)過程中各利益主體之間的職責(zé)的一體化開發(fā)模式，是閩南民俗體育旅游開發(fā)市場形成的這一時期最直接，最有效，最適合的開發(fā)模式。結(jié)合實際情況提出的相應(yīng)措施，即制定正確的政策法規(guī)，提供全面的旅游公共服務(wù)建設(shè)，完善企業(yè)經(jīng)營管理機制，優(yōu)化產(chǎn)業(yè)融合格局；構(gòu)建多元化的市場營銷策略和宣傳體系等，為一體化開發(fā)模式的順利實施及民俗體育旅游的可持續(xù)發(fā)展提供了較為有力的保障。
[Abstract]:With the change of tourism consumption demand, cultural tourism has increasingly become a hot spot of modern tourism, which has received widespread attention from the tourism industry and academic circles in various countries and regions. Minnan is rich in folk sports culture resources and has the advantage of developing folk sports tourism products. However, some local folk sports tourism resources have not been developed and utilized reasonably, so that the resource advantages can not be transformed into industrial advantages. Therefore, it is of great research value to excavate the rich folk sports tourism resource value in South Fujian to make it a characteristic tourism product with strong attraction. This paper studies and discusses the tourism development model of folk sports tourism in 11 districts and 17 counties (cities) under the jurisdiction of three cities of Minnan Xia, Zhang and Quan, with the aid of tourism economics, ethnology, sports science, regional economics, The related theories of marketing and other disciplines are studied by combining theoretical research with literature research, qualitative and quantitative research, using mathematical statistics, logical analysis, field investigation and other methods to study the specific problems involved in the article. Based on the research results of scholars, this paper discusses the construction of the development model of folk sports tourism from the mechanism and principle of the development of folk sports tourism, and comprehensively considers the role orientation of relevant interest groups in the process of development. This paper constructs the integrated development mode of Minnan folk sports tourism, and expounds the concrete implementation steps of the integrated development mode from the aspects of market orientation, specific development strategy, marketing strategy and effective operation guarantee measures of Minnan folk sports tourism. It is the most direct, effective and suitable development mode of the folk sports tourism development market in the south of Fujian province, which comprehensively considers the responsibility of the stakeholders in the process of the development of folk sports tourism. According to the actual situation, the corresponding measures are to formulate correct policies and regulations, to provide comprehensive tourism public service construction, to improve the management mechanism of enterprises, and to optimize the pattern of industrial integration; The establishment of diversified marketing strategies and propaganda systems provides a more effective guarantee for the smooth implementation of the integrated development model and the sustainable development of folk sports tourism.
【學(xué)位授予單位】：集美大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7;G80-05

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