本文選題：茶旅文化 + 茶企業(yè)　； 參考：《福建茶葉》2017年10期

【摘要】：作為占據(jù)我國傳統(tǒng)文化重要篇幅的茶文化在歷史的磨合下受到了越來越多人的關(guān)注和支持。近年來,隨著人們生活方式的改變,旅游成為人們最喜愛的生活方式之一,在所有的旅游種類中,生態(tài)旅游所占的比重最重。因此,茶企業(yè)旅游形象的塑造對茶企業(yè)旅游的發(fā)展具有十分重要的作用。本文首先詳細(xì)地講述了茶企業(yè)旅游出現(xiàn)的問題,接著進(jìn)一步分析了茶旅視角下茶企業(yè)旅游形象塑造的重要意義,最后對茶旅文化視角下茶企業(yè)旅游形象的塑造進(jìn)行了深入的研究,希望能夠?qū)ξ覈杵髽I(yè)旅游形象的塑造工作起到一定的幫助。
[Abstract]:Tea culture, which occupies an important part of Chinese traditional culture, has been paid more and more attention and support by more and more people. In recent years, with the change of people's way of life, tourism has become one of people's favorite ways of life. Among all kinds of tourism, ecotourism accounts for the heaviest proportion. Therefore, the shaping of the tourism image of tea enterprises plays a very important role in the development of tea enterprises tourism. In this paper, the problems of tourism in tea enterprises are described in detail, and then the significance of shaping the tourism image of tea enterprises in the perspective of tea tourism is further analyzed. Finally, the paper makes a deep research on the shaping of the tourism image of tea enterprises from the perspective of tea tourism culture, hoping to play a certain role in shaping the tourism image of tea enterprises in China.
【作者單位】： 欽州學(xué)院經(jīng)濟(jì)管理學(xué)院;
【基金】：廣西中青年能力提升項目:北部灣濱海旅游開發(fā)中的利益協(xié)調(diào)研究(項目編號:KY2016LY388) 廣西高校重點(diǎn)學(xué)科--管理科學(xué)與工程重點(diǎn)學(xué)科(桂教科研[2015]17號),重點(diǎn)實驗室研究成果
【分類號】：F426.82;F592;TS971
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本文編號：1823346