本文選題：青年群體　切入點：互助游　出處：《燕山大學(xué)》2014年碩士論文

【摘要】：近年來，互助游作為互聯(lián)網(wǎng)時代的特殊產(chǎn)物，因社交平臺的多樣化發(fā)展，開始以線上線下溝通參與旅游活動的形式為致力于求新尋異的群體所接受，國內(nèi)市場也在迅速拓展。由于互助游在國內(nèi)發(fā)展的時間較短，盡管前景寬廣，但作為特殊形式的旅游活動方向的理論研究和實證研究較少且不成體系。本研究以我國青年群體為研究對象，在對互助游內(nèi)涵與外延、旅游行為意向和解構(gòu)計劃行為理論等相關(guān)研究的文獻評述的基礎(chǔ)上，提出了青年群體的互助游行為意向模型，并驗證了相關(guān)因素對青年群體互助游行為意向的影響機制。為了保證研究的準(zhǔn)確性與創(chuàng)新性，全文開展了如下幾方面的研究工作： 首先，運用內(nèi)容分析法和比較研究法等對國內(nèi)近十年的互助游相關(guān)研究中闡述的互助游的定義和特征做出歸納，對互助游的定義和特點有全局性把握。其次以解構(gòu)的計劃行為理論為基礎(chǔ)，提出以風(fēng)險感知、過去經(jīng)驗、互助游動機、規(guī)范信念和信息接受等作為前因變量，以態(tài)度、感知行為控制、主觀規(guī)范為中間變量，行為意向為結(jié)果變量的青年群體互助游行為意向模型，并針對各變量開發(fā)了相應(yīng)的測量量表。最后，根據(jù)調(diào)查得出的數(shù)據(jù)，通過結(jié)構(gòu)方程模型檢驗并修正了原模型，得出二階DTPB模型在互助游研究中優(yōu)于TPB模型的結(jié)論，，且該模型對數(shù)據(jù)的解釋力更強。 本文的主要貢獻是在界定互助游相關(guān)概念的基礎(chǔ)上構(gòu)建了互助游行為意向的實證研究模型，驗證了模型的擬合效果，通過影響互助游行為意向的主要因素提出了互助游的發(fā)展的相應(yīng)對策，為互助游的發(fā)展奠定理論基礎(chǔ)，同時為互助游公司的未來鋪平道路。
[Abstract]:In recent years, as a special product of the Internet era, due to the diversified development of social platforms, mutual travel began to be accepted by online and offline communication to participate in tourism activities, and the domestic market is also rapidly expanding.Because of the short time of mutual tourism development in China, although the prospect is broad, the theoretical and empirical research as a special form of tourism activity is less and less systematic.Based on the literature review on the connotation and extension of mutual tourism, the intention of tourism behavior and the theory of deconstruction plan behavior, this study puts forward a model of mutual assistance behavior intention of youth groups in China.The influence mechanism of the related factors on the behavior intention of mutual assistance among youth groups was verified.In order to ensure the accuracy and innovation of the research, this paper carried out the following research work:First of all, using the method of content analysis and comparative research, this paper sums up the definition and characteristics of mutual assistance tour, and has a general understanding of the definition and characteristics of mutual assistance tour.Secondly, based on the theory of deconstructed planning behavior, this paper puts forward that risk perception, past experience, mutual travel motivation, normative belief and information acceptance are the pre-dependent variables, and attitude, perceived behavior control and subjective norms are intermediate variables.The behavior intention model of the youth group with behavioral intention as the result variable was developed and the corresponding measurement scale was developed for each variable.Finally, according to the data obtained from the investigation, the original model is checked and modified by the structural equation model, and the conclusion that the second-order DTPB model is superior to the TPB model in the study of mutual-travel is concluded, and the interpretation of the model to the data is more powerful.The main contribution of this paper is to construct an empirical study model on the intention of mutual-swimming behavior on the basis of defining the related concepts of mutual-tourism, and verify the fitting effect of the model.Through the main factors affecting the behavior intention of mutual tourism, this paper puts forward the corresponding countermeasures for the development of mutual tourism, which lays a theoretical foundation for the development of mutual tourism, and paves the way for the future of mutual tourism companies at the same time.
【學(xué)位授予單位】：燕山大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592

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