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呂洞山景區(qū)旅游資源整合發(fā)展研究

發(fā)布時(shí)間:2018-03-05 11:33

  本文選題:呂洞山 切入點(diǎn):景區(qū) 出處:《吉首大學(xué)》2017年碩士論文 論文類型:學(xué)位論文


【摘要】:呂洞山作為湖南省湘西州保靖縣重點(diǎn)打造和開發(fā)的旅游項(xiàng)目,近兩年來的開發(fā)勢(shì)頭備受人們關(guān)注。保靖縣委和政府指令呂洞山當(dāng)?shù)卣寻言摰貐^(qū)的發(fā)展納入重點(diǎn)工作對(duì)象范圍之內(nèi)。故此,對(duì)呂洞山景區(qū)旅游資源的文化空間性整合研究就這片地區(qū)的發(fā)展而言具有非常重要的意義,它不僅能夠全面地展示呂洞山地區(qū)的整體情況,提供理論上的發(fā)展見解,而且更重要的是能夠給當(dāng)?shù)匕l(fā)展帶來新思路以及一些可行性的建議或意見,讓呂洞山景區(qū)的旅游態(tài)勢(shì)盡快升溫,以吸引國(guó)內(nèi)外更多的游客前來領(lǐng)略其魅力。呂洞山景區(qū)內(nèi)的自然資源和文化資源異常豐富,種類相當(dāng)繁多。這是它相比于湘西州其他旅游地區(qū)特有的優(yōu)勢(shì)。該景區(qū)內(nèi)各種苗寨、山峰、河流、云霧、瀑布、懸棺、溶洞、水田、黃金茶等自然資源交相輝映,猶如一副場(chǎng)面宏大、內(nèi)容豐富的山水畫。不僅如此,介于自然資源之間存在的當(dāng)有更為吸人眼球的文化資源,如苗畫、苗繡、趕場(chǎng)、苗鼓、百蟲宴、祭山神等。這兩類資源的存在使得呂洞山景區(qū)的旅游發(fā)展上限走高,但就目前情況來看,其中還存在較多的問題。呂洞山景區(qū)發(fā)展目前所存在的癥結(jié),主要體現(xiàn)在以下三個(gè)方面:首先是自然資源面臨的問題,雖然該地區(qū)的自然資源極其豐富多樣,但由于景區(qū)面積十分廣闊,所以造成了各種資源分布不均勻,散落各處;其次是文化資源的利用和開發(fā)程度不高,整個(gè)景區(qū)內(nèi)缺乏文化的渲染和鋪墊,導(dǎo)致呂洞山景區(qū)缺少內(nèi)涵,很難讓游客駐足于此細(xì)細(xì)品味;最后,景區(qū)內(nèi)的景點(diǎn)層次劃分不明顯,核心景區(qū)缺乏震撼力。針對(duì)呂洞山景區(qū)現(xiàn)在所面臨的發(fā)展瓶頸,需要借助旅游地文化空間這一理論來更好地破解。文化空間理論與旅游發(fā)展相結(jié)合,就呂洞山地區(qū)而言,是一次大膽的、全新的嘗試。在這個(gè)過程中,把理論融合在旅游發(fā)展中,能夠提升看待各種問題的高度,站在更加獨(dú)特的視角去審視種種問題,從而尋找解決問題的突破口,這將把呂洞山景區(qū)的旅游開發(fā)帶上一條更加理性、正規(guī)的道路。對(duì)呂洞山地區(qū)自然、物產(chǎn)和文化資源進(jìn)行仔細(xì)分析和列陳,發(fā)現(xiàn)其豐富性對(duì)支撐該地區(qū)旅游長(zhǎng)期發(fā)展有極大的必要性和重要現(xiàn)實(shí)意義。呂洞山景區(qū)旅游資源的文化空間整合發(fā)展具有四個(gè)推進(jìn)階段。在推進(jìn)中要處理好景區(qū)內(nèi)行政區(qū)劃與文化空間的關(guān)系,加大對(duì)景區(qū)內(nèi)苗族村落建筑的保護(hù),形成合理的空間布局,并進(jìn)一步完善基礎(chǔ)設(shè)施。同時(shí)要將呂洞山景區(qū)的自然、物產(chǎn)、文化資源合理整合,使之形成文化旅游品牌,產(chǎn)生空間意義下新的旅游內(nèi)涵。在此基礎(chǔ)上,景區(qū)的文化品牌營(yíng)銷戰(zhàn)略應(yīng)該進(jìn)入實(shí)施狀態(tài),以達(dá)到旅游傳播行為的最佳效果。
[Abstract]:Lu Dongshan, as a key tourism project in Baojing County, Xiangxi Prefecture, Hunan Province, The momentum of development in the past two years has attracted people's attention. The Baojing County Committee and the government have instructed the local government of Lu Dongshan to include the development of the region within the scope of its priority work. Therefore, The study of cultural spatial integration of tourist resources in Ludong Mountain scenic area is of great significance in terms of the development of this region. It can not only comprehensively show the overall situation of the Ludong Mountain area, but also provide a theoretical perspective on its development. Moreover, what is more important is to be able to bring new ideas and some feasible suggestions or suggestions to local development, so that the tourism situation of the Ludong Mountain scenic area will heat up as soon as possible. In order to attract more tourists from home and abroad to enjoy its charm, the natural resources and cultural resources in the Ludong Mountain scenic area are abnormally rich, and there are quite a variety of kinds. This is its unique advantage over other tourist areas in Xiangxi prefecture. There are various Miao villages in this scenic area. Mountain peaks, rivers, clouds, waterfalls, hanging coffins, caves, paddy fields, gold tea and other natural resources, like a scene of grand, rich in landscape painting. Not only that, Between natural resources, there should be more eye-catching cultural resources, such as Miao painting, Miao embroidery, Market, Miao Drum, Banquet of 100 insects, worship of Mountain Gods, and so on. The existence of these two kinds of resources has made the upper limit of tourism development in Ludong Mountain Scenic area higher. However, as far as the present situation is concerned, there are still many problems. The crux of the development of the Ludong Mountain Scenic area is mainly reflected in the following three aspects: first, the problems faced by natural resources. Although the natural resources in this area are extremely rich and diverse, due to the vast area of the scenic area, the distribution of various resources is uneven and scattered, followed by the low level of utilization and development of cultural resources. The lack of cultural rendering and paving in the entire scenic area leads to the lack of connotation in the Lutong Mountain scenic area, which makes it very difficult for tourists to stop here to savor carefully. Finally, the level of scenic spots in the scenic area is not obvious. The core scenic spots lack shock power. In view of the bottleneck of the development of Ludong Mountain Scenic area, we need to better crack it with the help of the theory of tourist destination cultural space. The combination of cultural space theory and tourism development, as far as the Ludong Mountain area is concerned, It's a bold, new attempt. In the process, integrating theory into tourism development can raise the level of looking at all kinds of problems, look at the problems from a more unique perspective, and find a breakthrough to solve the problems. This will lead to a more rational and formal way for tourism development in the Ludong Mountain area. The natural, material and cultural resources of the Ludong Mountain area will be carefully analyzed and listed. It is of great necessity and important practical significance to support the long-term development of tourism in this area. There are four stages in the cultural spatial integration and development of tourism resources in Ludong Mountain Scenic area. The relationship between internal administrative divisions and cultural space, We should strengthen the protection of the Miao village buildings in the scenic area, form a reasonable spatial layout, and further improve the infrastructure. At the same time, we should integrate the natural, physical and cultural resources of the scenic area of Ludong Mountain to form a cultural tourism brand. On the basis of the new connotation of tourism in the sense of space, the marketing strategy of cultural brand of scenic spots should enter into the state of implementation in order to achieve the best effect of tourism communication behavior.
【學(xué)位授予單位】:吉首大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2017
【分類號(hào)】:F592.7;G127

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