本文選題：客戶關系管理 + J2EE　； 參考：《大連理工大學》2013年碩士論文

【摘要】：隨著市場的逐步開放,金融業(yè)的競爭越來越激烈,傳統(tǒng)的客戶管理理念和技術已遠不能適應現(xiàn)代農(nóng)行對客戶尤其是優(yōu)質(zhì)客戶的管理,新疆農(nóng)行迫切需要使用信息技術來提高客戶信息管理的質(zhì)量,同時隨著計算機技術,特別是Internet技術的發(fā)展和普及,基于J2EE技術的新疆農(nóng)行優(yōu)質(zhì)客戶關系管理系統(tǒng)應運而生。為滿足新疆農(nóng)行用戶需求,本文著重講述了基于J2EE技術的新疆農(nóng)行優(yōu)質(zhì)客戶關系管理系統(tǒng)的設計與實現(xiàn)。本系統(tǒng)是以計算機技術和網(wǎng)絡為依托,將計算機技術、網(wǎng)絡應用于日�？蛻粜畔⒐芾淼漠a(chǎn)物。這種管理模式將客戶信息管理中大量、頻繁、瑣碎的工作交給計算機來處理,從而將客戶經(jīng)理從繁雜的工作中解放出來,將工作重心轉(zhuǎn)移至深層次優(yōu)質(zhì)客戶管理中。這種利用計算機和網(wǎng)絡技術管理客戶信息的方式,對客戶管理工作不論從管理模式上還是從管理水平上都有著深遠的理論意義和現(xiàn)實意義。 通過對客戶關系管理工作的業(yè)務流程調(diào)研,分析了將J2EE技術和客戶關系管理工作結(jié)合的優(yōu)越性,本文運用J2EE技術,采用Oracle作為后臺數(shù)據(jù)庫,給出了基于J2EE的優(yōu)質(zhì)客戶關系管理系統(tǒng)的詳細設計方案。經(jīng)過具體的編碼實現(xiàn)和系統(tǒng)測試,優(yōu)質(zhì)客戶關系管理系統(tǒng)中各模塊均已成功實現(xiàn),并已投入使用,經(jīng)實際使用證明,本文所設計的優(yōu)質(zhì)客戶關系管理系統(tǒng)整體運行穩(wěn)定、性能良好,可以滿足新疆農(nóng)行對優(yōu)質(zhì)客戶關系管理的需要。
[Abstract]:With the gradual opening of the market and the fierce competition in the financial industry, the traditional customer management concept and technology can no longer adapt to the modern Agricultural Bank of China's management of customers, especially high-quality customers. Xinjiang Agricultural Bank urgently needs to use information technology to improve the quality of customer information management. At the same time, with the development and popularization of computer technology, especially Internet technology, the Xinjiang Agricultural Bank of Xinjiang quality customer relationship management system based on J2EE technology emerges as the times require. In order to meet the needs of the users of Agricultural Bank of Xinjiang, this paper focuses on the design and implementation of the quality customer relationship management system of Agricultural Bank of Xinjiang based on J2EE technology. This system is based on computer technology and network, and applies computer technology and network to daily customer information management. This management mode leaves a lot of frequent and trivial work in customer information management to the computer, thus freeing the account manager from the complicated work and shifting the focus of the work to the deep level of high quality customer management. This way of using computer and network technology to manage customer information has profound theoretical and practical significance to customer management both from management mode and management level. Through the investigation of the business process of customer relationship management, this paper analyzes the advantages of combining J2EE technology with customer relationship management. This paper uses J2EE technology and Oracle as the background database. A detailed design scheme of high quality customer relationship management system based on J2EE is presented. After specific code realization and system test, all modules of the high quality CRM system have been successfully realized and put into use. It has been proved that the high quality CRM system designed in this paper runs stably as a whole. Good performance, can meet the Xinjiang Agricultural Bank of high-quality customer relationship management needs.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：TP311.52

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