在過去的一段時(shí)間里,科學(xué)技術(shù)的創(chuàng)新在不斷增長。進(jìn)入21世紀(jì)以后,確保可持續(xù)發(fā)展的呼聲很高,因此,企業(yè)發(fā)展的時(shí)候,不僅要以個(gè)人利益為導(dǎo)向,而且還要更多的照顧到自然環(huán)境和整個(gè)社會。然而,公司為實(shí)現(xiàn)這一目標(biāo)所應(yīng)涉及的概念和動(dòng)機(jī)的研究不足,因此它們被誤解了。當(dāng)前的研究的主要目的是評估企業(yè)相關(guān)的綠色動(dòng)機(jī)對企業(yè)績效的影響。數(shù)據(jù)通過調(diào)查問卷進(jìn)行收集,卷中包含的問題有助于探索綠色動(dòng)機(jī)通過突破性創(chuàng)新行為的中介變量對企業(yè)績效的積極影響。該分析將綠色動(dòng)機(jī)分為三個(gè)主要類別,包括工具性的動(dòng)機(jī)、關(guān)系性的動(dòng)機(jī)和道德動(dòng)機(jī)。結(jié)果被分析并以表格的形式呈現(xiàn)出來。為了收集和描述從164個(gè)公司獲得的目標(biāo)數(shù)據(jù),相關(guān)和回歸分析法被使用。本研究研究的對象是中國和其他國際企業(yè)。研究的目標(biāo)是探索企業(yè)綠色動(dòng)機(jī)對企業(yè)績效的影響。通過研究,本論文旨在實(shí)現(xiàn)以下目標(biāo):（1）研究公司的綠色動(dòng)機(jī)對上企業(yè)績效的影響,同時(shí)還研究了綠色動(dòng)機(jī)與突破性創(chuàng)新行為的關(guān)系和突破性創(chuàng)新行為與企業(yè)績效之間的關(guān)系。（2）研究技術(shù)管理能力對GM和RIB的調(diào)節(jié)作用,以及創(chuàng)業(yè)導(dǎo)向?qū)IB和FP的調(diào)節(jié)作用。（3）比較收集的調(diào)查結(jié)果并證明或否認(rèn)既定假設(shè)。（4）綠色動(dòng)機(jī)向公司做出結(jié)論... 

【文章來源】：哈爾濱工業(yè)大學(xué)黑龍江省 211工程院校 985工程院校

【文章頁數(shù)】：76 頁

【學(xué)位級別】：碩士

【文章目錄】：
詳細(xì)摘要
Abstract
Chapter 1 Introduction
    1.1 Research Background
    1.2 Research Purpose and Significance
        1.2.1 Research Purpose
        1.2.2 Research Significance
    1.3 Literature Review
        1.3.1 Green Motives and Their Impact on Firm Performance
        1.3.2 Green Motives and their Effect on Radical Innovation Behavior
        1.3.3 Radical Innovation Behavior's Effect on Firm Performance
        1.3.4 Moderating Effect of Technology Management Capability
        1.3.5 Moderating Effect of Entrepreneurial Orientation
        1.3.6 Comments on Literature Review
    1.4 Main Contents of Research and Methodology
        1.4.1 Main Contents
        1.4.2 Methodology
Chapter 2 Theoretical Foundations and Hypothesis Development
    2.1 Green Motives and Firm Performance
        2.1.1 Instrumental Motives and Firm Performance
        2.1.2 Relational Motives and Firm Performance
        2.1.3 Moral Motives and Firm Performance
    2.2 Radical Innovation Behavior as a Mediator
        2.2.1 Green Motives and Radical Innovation Behavior
        2.2.2 Radical Innovation Behavior and Firm Performance
    2.3 Moderating Role of Technology Management Capability
    2.4 Entrepreneurial Orientation as a Moderator of RIB and FP
    2.5 Research Framework
    2.6 Summary
Chapter 3 Research Design
    3.1 Research Design and Data Collection
        3.1.1 Research Design
        3.1.2 Survey Design
        3.1.3 Data Collection
    3.2 Measurements
        3.2.1 Measurement of Green Motives
        3.2.2 Measurement of Firm Performance
        3.2.3 Measurement of Radical Innovation Behavior
        3.2.4 Measurement of Technology Management Capability
        3.2.5 Measurement of Entrepreneurial Orientation
    3.3 Data Analysis
        3.3.1 Descriptive Statistics and Correlations
        3.3.2 Reliability
        3.3.3 Validity
        3.3.4 Common Method Variance
    3.4 Hypothesis Testing
        3.4.1 Testing of the Research Hypothesis
        3.4.2 Moderating Effect of TMC on Effect of GM on RIB
        3.4.3 Moderating Effect of EO on Effect of RIB on FP
    3.5 Summary
Chapter 4 Discussion and Recommendations for Firms
    4.1 Discussion
        4.1.1 Green Motive and Firm Performance with Radical Innovation Behavioras a Mediator
        4.1.2 Technology Management Capability and Entrepreneurial Orientation asModerators
    4.2 Suggestions for Promoting Firm Performances
        4.2.1 Promote Green Motives
        4.2.2 Increase Radical Innovation Behavior
        4.2.3 Promote Technology Management Capabilities
        4.2.4 Promote Entrepreneurial Orientation
    4.3 Summary
Conclusions
結(jié)論
References
Appendix
Acknowledgements
Resume



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