隨著云計算、物聯(lián)網(wǎng)、大數(shù)據(jù)、移動支付等新一代信息技術(shù)的呈現(xiàn),互聯(lián)網(wǎng)金融在人們?nèi)粘Ｉ钪邪缪葜絹碓街匾慕巧?同時也給商業(yè)銀行的傳統(tǒng)金融服務(wù)帶來了機遇和挑戰(zhàn)。因此,研究商業(yè)銀行如何根據(jù)經(jīng)營環(huán)境和內(nèi)部條件,特別是抓住當今互聯(lián)網(wǎng)金融時代的機遇,制定有效的競爭發(fā)展戰(zhàn)略,占領(lǐng)區(qū)域市場份額并獲得競爭優(yōu)勢具有重要的意義。本文將以具有傳統(tǒng)優(yōu)勢的大型國有銀行—中國工商銀行在佛山地區(qū)的發(fā)展戰(zhàn)略作為案例研究對象,研究中國工商銀行佛山分行在互聯(lián)網(wǎng)金融快速發(fā)展背景下,如何有效提升核心競爭力,并采取有效措施占領(lǐng)區(qū)域市場的發(fā)展戰(zhàn)略。首先,本文將討論緊抓互聯(lián)網(wǎng)金融時代機遇和國有商業(yè)銀行ICBC制定有效市場競爭戰(zhàn)略以提升銀行核心競爭力的背景和意義,同時介紹基本概念和分析工具,以及中西方對競爭戰(zhàn)略和互聯(lián)網(wǎng)金融研究成果等理論綜述。其次,案例描述介紹了中國工商銀行佛山分行的基本概況,業(yè)務(wù)運營現(xiàn)狀和面臨的戰(zhàn)略挑戰(zhàn)。再次,運用基本戰(zhàn)略分析方法,先是PEST分析法、波特五力分析模型對中國工商銀行佛山分行所面臨的外部環(huán)境和企業(yè)內(nèi)部環(huán)境進行詳細分析,并通過SWOT分析得出佛山工行競爭戰(zhàn)略所面臨的優(yōu)勢、劣勢、機遇和挑戰(zhàn)。最后結(jié)合案例分...

【文章頁數(shù)】：77 頁

【學(xué)位級別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
1. Introduction
    1.1 Background of the Research
    1.2 Objectives of the Research
    1.3 Methods and Frameworks of the Research
2. Literature Review
    2.1 Basic Concepts
        2.1.1 Competitive Strategy
        2.1.2 Internet Finance
        2.1.3 Environment Analysis
    2.2 Review on the Theories of Competitive Strategy
        2.2.1 Types of Strategies Classified by Western Researchers
        2.2.2 Review on the Main Theories of Competitive Strategy in China
    2.3 Review on the Main Theories of Internet Finance
        2.3.1 Brief Introduction of the Development Statues of Internet Finance
        2.3.2 Review on the Study of Internet Finance
    2.4 Basic Analysis Tools
        2.4.1 PEST Analysis
        2.4.2 Five Forces Competition Model Analysis
        2.4.3 SWOT Analysis
    2.5 Summary
3. Case description
    3.1 Corporation Profile of ICBC Foshan Branch
    3.2 Business Operation of ICBC Foshan Branch
    3.3 Status of ICBC Foshan Branch in the Industry
    3.4 Overview of the Internet Strategy of ICBC Foshan Branch
    3.5 The History of ICBC Foshan Branch's Competitive Strategy
4. Case analysis
    4.1 Analysis of the External Environment
        4.1.1 Analysis of the General Environment
        4.1.2 Analysis of the Industrial Environment
    4.2 Internal Environment Analysis
        4.2.1 Enterprise Resource Analysis
            4.2.1.1 Tangible Resources
            4.2.1.2 Intangible Resources
            4.2.1.3 Human Resources
        4.2.2 Enterprise Capacity Analysis
            4.2.2.1 Resource Capacity Analysis
            4.2.2.2 Analysis of Marketing Capability
            4.2.2.3 Analysis of Organization Effectiveness
    4.3 SWOT Analysis
        4.3.1 Strength
        4.3.2 Weakness
        4.3.3 Opportunity
        4.3.4 Threats
        4.3.5 Conclusions for ICBC's Competitive Strategy from SWOT Analysis
    4.4 The Utility Evaluation of ICBC Foshan Branch's the Comnetitive Strategy
        4.4.1 The Existence Problem Brought by Economical Scale Effect
        4.4.2 The Applicability of Focus Strategy for ICBC Foshan Branch
        4.4.3 Main defect in Company's Innovation Strategy
5. Conclusions and Suggestions
    5.1 Conclusions
    5.2 Basic Suggestions
        5.2.1 Seize the Opportunity of Internet finance
        5.2.2 Strengthen Innovation and Enhance the Core Competitiveness
            5.2.2.1 Business transformation
            5.2.2.2 Marketing
            5.2.2.3 Human Resource
            5.2.2.4 Risk Management
    5.3. Summary
REFERENCES



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