【摘要】：商標(biāo)權(quán)是知識(shí)產(chǎn)權(quán)的重要組成部分,在企業(yè)的財(cái)產(chǎn)中具有十分重要的價(jià)值,是企業(yè)的經(jīng)濟(jì)關(guān)注焦點(diǎn)。對(duì)商標(biāo)權(quán)的保護(hù)雖有法律的明確規(guī)定,但是現(xiàn)有的規(guī)定不足以調(diào)整社會(huì)經(jīng)濟(jì)生活中的現(xiàn)實(shí)侵權(quán)問(wèn)題。無(wú)論是立法的規(guī)定還是司法的判定,保護(hù)商標(biāo)權(quán),預(yù)防和打擊商標(biāo)侵權(quán)都必須以商標(biāo)權(quán)的存在和確定為前提,無(wú)商標(biāo)權(quán)即無(wú)商標(biāo)侵權(quán)。應(yīng)在商標(biāo)權(quán)確定的前提下確認(rèn)商標(biāo)侵權(quán)行為,并通過(guò)合法途徑和方法進(jìn)行救濟(jì)。損害賠償是財(cái)產(chǎn)性侵權(quán)救濟(jì)的方式之一,商標(biāo)侵權(quán)適用損害賠償救濟(jì)。全文共分五個(gè)部分,除結(jié)語(yǔ)之外,四個(gè)部分主要如下:第一部分,簡(jiǎn)要介紹混淆型商標(biāo)侵權(quán)問(wèn)題研究的意義及背景,研究的文獻(xiàn)基礎(chǔ),研究的內(nèi)容與思路以及研究創(chuàng)新,為混淆型商標(biāo)侵權(quán)問(wèn)題研究的展開(kāi)作準(zhǔn)備。第二部分,討論商標(biāo)權(quán)界定中的問(wèn)題。商標(biāo)權(quán)理論在商標(biāo)理論中居于核心地位,解決商標(biāo)侵權(quán)法律問(wèn)題首要解決商標(biāo)權(quán)的界定問(wèn)題。界定商標(biāo)權(quán)主要涉及在商標(biāo)權(quán)的內(nèi)容、主體和客體等三個(gè)方面存在的問(wèn)題。商標(biāo)權(quán)的內(nèi)容在不同的學(xué)說(shuō)觀點(diǎn)之下有分歧,應(yīng)包括支配權(quán)與禁止權(quán);商標(biāo)權(quán)主體稱謂混亂,適用范圍狹窄,應(yīng)指所有的商標(biāo)權(quán)利人;商標(biāo)權(quán)的客體在主流觀點(diǎn)與抽象概括權(quán)利觀下有差異,一般指注冊(cè)商標(biāo)和未注冊(cè)馳名商標(biāo)。第三部分,討論混淆型商標(biāo)侵權(quán)行為認(rèn)定中的法律問(wèn)題。首先討論混淆型侵權(quán)行為中“商標(biāo)使用”認(rèn)定中的問(wèn)題;其次討論混淆型侵權(quán)行為中“商品、服務(wù)相同或類(lèi)似”認(rèn)定中的問(wèn)題;最后討論“反向混淆侵權(quán)行為”認(rèn)定中的問(wèn)題。侵權(quán)行為認(rèn)定問(wèn)題的探討為混淆型商標(biāo)侵權(quán)確認(rèn)提供理論支撐。第四部分,討論混淆型商標(biāo)侵權(quán)損害賠償額確定問(wèn)題。分為兩個(gè)部分,一是分析混淆型商標(biāo)侵權(quán)損害賠償額確定中存在的問(wèn)題,二是針對(duì)前述問(wèn)題予以應(yīng)對(duì),從而完善商標(biāo)侵權(quán)損害賠償額的確定。
[Abstract]:Trademark right is an important part of intellectual property, which has very important value in enterprise property and is the focus of economic concern. Although the protection of trademark rights is clearly stipulated by law, the existing regulations are not enough to adjust the real tort in social and economic life. Whether legislative provisions or judicial judgment, the protection of trademark rights, the prevention and combating of trademark infringement must be based on the existence and determination of trademark rights, no trademark infringement. Trademark infringement should be confirmed under the premise of trademark right determination, and remedies should be obtained through legal ways and means. Compensation for damages is one of the remedies for property infringement. The paper is divided into five parts, except the conclusion, four parts are as follows: the first part briefly introduces the significance and background of the research on the confusion trademark infringement, the literature basis of the study, the contents and ideas of the research, and the research innovation. To make preparations for the development of the research on the problem of confusion trademark infringement. The second part discusses the problems in the definition of trademark rights. The theory of trademark right occupies the core position in trademark theory, solving the legal problem of trademark infringement is the most important solution to the problem of the definition of trademark right. The definition of trademark right mainly involves three problems in the content, subject and object of trademark right. The content of trademark right is different from different theories, it should include the right of control and the right of prohibition, the title of the subject of trademark right is confused, the scope of application is narrow, and the content of trademark right should refer to all the owners of trademark right. The object of trademark right is different from that of abstract summarization of rights, generally referring to registered trademark and unregistered well-known trademark. The third part discusses the legal problems in the identification of confused trademark infringement. This paper first discusses the problems in the identification of "trademark use" in the confusion tort; secondly, discusses the problems in the identification of "goods, services or similar" in the confusion tort; finally, discusses the problems in the identification of "reverse confusion tort". The discussion on the identification of tort provides theoretical support for the confirmation of confused trademark infringement. The fourth part, discusses the confusion trademark infringement compensation determination problem. It is divided into two parts: one is to analyze the problems existing in the determination of the compensation for the confusion trademark infringement damages, the other is to deal with the above problems, so as to perfect the determination of the compensation for trademark infringement damages.
【學(xué)位授予單位】：四川師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：D923.43

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