本文選題：“山寨” + 知識產(chǎn)權(quán)　； 參考：《河北大學(xué)》2013年碩士論文

【摘要】：“山寨”現(xiàn)象是在經(jīng)濟(jì)和社會文化的民間、非正規(guī)化領(lǐng)域，社會大眾對于品牌產(chǎn)品和主流文化進(jìn)行模仿或戲謔，具有仿造性、快速性、平民化特點，并不乏創(chuàng)新之處的一種動態(tài)的社會現(xiàn)象。依“山寨”現(xiàn)象的發(fā)展演變過程和涉及的領(lǐng)域，可以劃分為“山寨”產(chǎn)品和“山寨”文化。在“山寨”產(chǎn)品中，依據(jù)是否存在仿冒行為，分為含仿冒部分的“山寨”產(chǎn)品和不含仿冒部分的“山寨”產(chǎn)品。在“山寨”文化中，依據(jù)是否用于營利，分為用于營利的“山寨”文化和非營利的“山寨”文化。 “山寨”現(xiàn)象興起的原因有市場的需求，人性的需求，互聯(lián)網(wǎng)的普及，技術(shù)條件的成熟和我國現(xiàn)實國情的需要，其對我國的社會經(jīng)濟(jì)文化發(fā)展產(chǎn)生了不小的沖擊和影響，“山寨”產(chǎn)品給社會經(jīng)濟(jì)帶來活力的同時，也有一些負(fù)面的影響；“山寨”文化對主流文化的改進(jìn)和完善有鞭策作用，但其對主流文化的借鑒、使用過程中存在不少法律問題，給主流文化帶來了消極的影響�！吧秸爆F(xiàn)象在法律性質(zhì)上并不等同于盜版、假冒偽劣，而是一種模仿創(chuàng)新。 含仿冒部分的“山寨”產(chǎn)品有些可能侵犯品牌廠商的發(fā)明專利權(quán)、實用新型專利權(quán)或外觀設(shè)計專利權(quán)；有些則有侵犯品牌產(chǎn)品商標(biāo)權(quán)，構(gòu)成不正當(dāng)競爭的嫌疑，關(guān)鍵是要綜合多方面的因素來判斷社會公眾有無誤認(rèn)；還有些可能侵犯品牌產(chǎn)品廠商的軟件著作權(quán)。不含仿冒部分的“山寨”產(chǎn)品在性質(zhì)上是一種模仿創(chuàng)新，符合知識產(chǎn)權(quán)文化的要求。因此，對“山寨”產(chǎn)品進(jìn)行規(guī)范化管理需要依法打擊侵犯知識產(chǎn)權(quán)的行為，，有效引導(dǎo)有侵權(quán)可能性的行為和積極保護(hù)其中的創(chuàng)新成分。 用于營利的“山寨”文化有侵犯被模仿對象的著作權(quán)的嫌疑，同時有必要引入商業(yè)形象權(quán)，防止有些用于營利的“山寨”文化對名人的形象權(quán)的侵害。非營利性的“山寨”文化需要把握合理使用的限度，平衡著作權(quán)人和表達(dá)自由的關(guān)系。因此，對“山寨”文化進(jìn)行規(guī)范化管理需要保護(hù)、鼓勵“山寨”文化中的原創(chuàng)性并積極引導(dǎo)“山寨”文化中有侵權(quán)可能性的行為進(jìn)入合法的軌道。
[Abstract]:"shanzhai" phenomenon is in the economic and social culture of the folk, irregular field, the social public to brand products and mainstream culture to imitate or joke, have the characteristics of imitation, rapidity, populace. And there is no lack of innovation of a dynamic social phenomenon. According to the development and evolution of Shanzhai phenomenon, it can be divided into "shanzhai" products and "shanzhai" culture. According to the existence of counterfeiting behavior, shanzhai products can be divided into "fake products" and "shanzhai" products with or without counterfeiting parts. In Shanzhai culture, according to whether it is used for profit, it can be divided into "shanzhai" culture and non-profit "shanzhai" culture. The reasons for the rise of "shanzhai" phenomenon are the demand of market, the demand of human nature, the popularization of the Internet, the maturity of technological conditions and the need of our country's actual national conditions, which have had a great impact and influence on the social, economic and cultural development of our country. "Shanzhai" products bring vitality to social economy, at the same time, they also have some negative effects. "Shanzhai" culture can stimulate the improvement and perfection of mainstream culture, but there are many legal problems in the process of using "Shanzhai" culture for reference. Has brought the negative influence to the mainstream culture. The phenomenon of "Shanzhai" is not the same as piracy, fake and shoddy, but a kind of imitation innovation. Some of the "copycat" products containing counterfeit products may infringe upon the patent right of the brand manufacturer for invention, the patent right for utility model or the patent right for exterior design; others may infringe upon the trademark right of the brand product and constitute a suspicion of unfair competition, The key is to synthesize various factors to judge whether the public has mistaken recognition, and some may infringe the software copyright of brand product manufacturers. The Shanzhai product, which does not contain counterfeiting, is a kind of imitation innovation in nature and conforms to the requirements of intellectual property culture. Therefore, the standardized management of "Shanzhai" products needs to crack down on the infringement of intellectual property rights according to law, effectively guide the behavior with the possibility of infringement and actively protect the innovative elements in it. The "Shanzhai" culture, which is used for profit, has the suspicion of infringing upon the copyright of the imitated object, and it is necessary to introduce the right of commercial image to prevent the infringement of the image right of celebrities by some "shanzhai" culture which is used for profit. The non-profit Shanzhai culture needs to grasp the limit of reasonable use and balance the relationship between copyright owner and freedom of expression. Therefore, it is necessary to protect the standardized management of "Shanzhai" culture, encourage the originality in the "shanzhai" culture and actively guide the possible infringement behavior in the "shanzhai" culture into the legal track.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：D923.4

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本文編號：1969766