本文選題：非傳統(tǒng)商標(biāo)　切入點(diǎn)：法律保護(hù)　出處：《河南大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著經(jīng)濟(jì)全球化的不斷發(fā)展，人們接觸的信息量呈幾何式增長(zhǎng)，企業(yè)如何使自己的商品或服務(wù)在繁雜的信息中最大程度吸引消費(fèi)者的注意成為商業(yè)競(jìng)爭(zhēng)的關(guān)鍵。商標(biāo)的起源可以追溯至古代交易，人們通過(guò)在商品上烙印、刻畫(huà)符號(hào)來(lái)辨識(shí)生產(chǎn)者或者所有權(quán)人。在現(xiàn)代社會(huì)，商標(biāo)是企業(yè)的無(wú)形資產(chǎn)，是企業(yè)品牌的外在表現(xiàn)形式，消費(fèi)者通常通過(guò)商標(biāo)來(lái)識(shí)別商品或服務(wù)的來(lái)源，以期達(dá)到他們所要求的商品質(zhì)量或服務(wù)性質(zhì)。隨著市場(chǎng)競(jìng)爭(zhēng)的加劇和科技的不斷進(jìn)步，傳統(tǒng)商標(biāo)難以完全達(dá)到商家所要求的識(shí)別來(lái)源功能時(shí)，突破傳統(tǒng)二維靜態(tài)商標(biāo)的新商標(biāo)類型就不斷出現(xiàn)在人們的生活中。國(guó)家為了適應(yīng)經(jīng)濟(jì)全球化、體現(xiàn)國(guó)家的經(jīng)濟(jì)實(shí)力，不斷擴(kuò)大受到保護(hù)的商標(biāo)類型。近年來(lái)，國(guó)際條約和國(guó)際組織也逐漸認(rèn)同立體商標(biāo)、顏色商標(biāo)、聽(tīng)覺(jué)商標(biāo)、味覺(jué)商標(biāo)等非傳統(tǒng)商標(biāo)的保護(hù)。 商標(biāo)是消費(fèi)者識(shí)別商品或服務(wù)來(lái)源的標(biāo)識(shí)，商標(biāo)法的是否保護(hù)某種標(biāo)識(shí)，關(guān)鍵在于這種標(biāo)識(shí)是否具有顯著性和非功能性。隨著科學(xué)技術(shù)的發(fā)展，非傳統(tǒng)商標(biāo)的出現(xiàn)得到越來(lái)越多人的認(rèn)可，但由于其自身所具有的特性，非傳統(tǒng)商標(biāo)的立法保護(hù)在實(shí)踐中尚存在不少理論難題和技術(shù)難題。國(guó)外的學(xué)者早已經(jīng)開(kāi)始研究這一問(wèn)題，對(duì)不同類型的非傳統(tǒng)商標(biāo)具體分析，并有針對(duì)性地提出相應(yīng)的解決方案。各國(guó)也越來(lái)越重視對(duì)非傳統(tǒng)商標(biāo)的保護(hù)，，在立法和司法實(shí)踐中做了許多值得學(xué)習(xí)和借鑒探索和嘗試。 本文通過(guò)對(duì)美國(guó)、德國(guó)、法國(guó)、日本以及我國(guó)臺(tái)灣地區(qū)的立法與實(shí)踐考察研究，系統(tǒng)分析立體商標(biāo)、顏色商標(biāo)、聽(tīng)覺(jué)商標(biāo)、味覺(jué)商標(biāo)等非傳統(tǒng)商標(biāo)由于其自身特性所帶來(lái)的法律保護(hù)難點(diǎn)及技術(shù)保護(hù)難點(diǎn)，在借鑒其他國(guó)家各類非傳統(tǒng)商標(biāo)獲得商標(biāo)法保護(hù)的條件的基礎(chǔ)上，對(duì)我國(guó)非傳統(tǒng)商標(biāo)申請(qǐng)中的審查標(biāo)準(zhǔn)進(jìn)行分析和探討。非傳統(tǒng)商標(biāo)符合商標(biāo)的識(shí)別商品或服務(wù)來(lái)源的一般性特征，我們對(duì)非傳統(tǒng)商標(biāo)法律保護(hù)的態(tài)度是明確的。與傳統(tǒng)商標(biāo)相比，非傳統(tǒng)商標(biāo)在明確定義、圖形描繪、公告檢索方面存在不少技術(shù)難題，聲音、味覺(jué)、動(dòng)態(tài)等非傳統(tǒng)商標(biāo)是無(wú)法用具體文字或圖形予以準(zhǔn)確描述的。在探討非傳統(tǒng)商標(biāo)的具體法律保護(hù)問(wèn)題上，針對(duì)立體商標(biāo)、顏色商標(biāo)、聽(tīng)覺(jué)商標(biāo)、味覺(jué)商標(biāo)等不同類型建立不同的商標(biāo)審核模式，并制定出相應(yīng)的審查標(biāo)準(zhǔn)。從國(guó)際影響來(lái)說(shuō)，是否建立一套包括非傳統(tǒng)商標(biāo)在內(nèi)的知識(shí)產(chǎn)權(quán)法律保護(hù)體系，是衡量一個(gè)國(guó)家對(duì)知識(shí)產(chǎn)權(quán)的保護(hù)水平的重要標(biāo)準(zhǔn)；對(duì)國(guó)內(nèi)而言，對(duì)非傳統(tǒng)商標(biāo)進(jìn)行法律保護(hù)，不僅能提高國(guó)內(nèi)企業(yè)的品牌形象，還可也大大提高企業(yè)的國(guó)際競(jìng)爭(zhēng)力。
[Abstract]:With the continuous development of economic globalization, the amount of information that people come into contact with is increasing in a geometric way. How can a business make its goods or services attract the attention of consumers to the greatest extent in complex information. The origin of trademarks can be traced back to ancient transactions. In modern society, trademark is an intangible asset of an enterprise and an external form of expression of an enterprise brand. Consumers usually identify the source of goods or services by trademark. In order to achieve the quality of goods or services they require. With the intensification of market competition and the continuous progress of science and technology, it is difficult for traditional trademarks to fully achieve the identification function required by merchants. In order to adapt to the economic globalization and reflect the economic strength of the country, the new type of trademark that breaks through the traditional two-dimensional static trademark will continue to appear in people's lives. In recent years, International treaties and international organizations also gradually recognized the protection of stereoscopic trademarks, color trademarks, auditory trademarks, taste trademarks and other non-traditional trademarks. The trademark is the mark which the consumer identifies the goods or the service source, whether the trademark law protects some kind of mark, the key lies in whether this kind of mark has the significance and the non-function. With the development of science and technology, The emergence of non-traditional trademarks has been recognized by more and more people, but because of its own characteristics, In practice, there are still many theoretical and technical problems in the legislative protection of non-traditional trademarks. The countries pay more and more attention to the protection of non-traditional trademarks, and have made a lot of research and attempt in legislation and judicial practice. Based on the legislation and practice of the United States, Germany, France, Japan and Taiwan, this paper systematically analyzes stereoscopic trademarks, color trademarks and auditory trademarks. The difficulties of legal protection and technical protection of non-traditional trademarks, such as taste trademarks, are brought about by their own characteristics. On the basis of drawing lessons from the conditions under which all kinds of non-traditional trademarks in other countries are protected by trademark law, This paper analyzes and discusses the standards of examination in the application for non-traditional trademark in China. The non-traditional trademark conforms to the general characteristics of identifying the source of goods or services of the trademark, Our attitude to the legal protection of non-traditional trademarks is clear. Compared with traditional trademarks, non-traditional trademarks have many technical difficulties in defining, drawing and retrieving public notices, sound and taste. Dynamic and other non-traditional trademarks cannot be accurately described in specific words or figures. In discussing the specific legal protection of non-traditional trademarks, we aim at stereoscopic trademarks, color trademarks, auditory trademarks, Different types of trademark, such as taste trademarks, establish different modes of trademark auditing, and formulate corresponding standards of review. In terms of international influence, whether or not to establish a system of legal protection of intellectual property, including non-traditional trademarks, It is an important standard to measure the level of intellectual property protection of a country, and to protect non-traditional trademarks legally can not only improve the brand image of domestic enterprises, but also greatly improve the international competitiveness of enterprises.
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：D923.43

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 曹新偉;;顏色組合商標(biāo)的申請(qǐng)與審查[J];中華商標(biāo);2006年08期

2 陳小慧;;氣味商標(biāo)法律制度概述[J];中華商標(biāo);2007年09期

3 姚小磊;;單一顏色商標(biāo)的可注冊(cè)性[J];中華商標(biāo);2007年11期

4 黃暉;顏色商標(biāo)的法律保護(hù)[J];工商行政管理;2002年09期

5 蔡恒松;美國(guó)顏色商標(biāo)的法律保護(hù)[J];貴州財(cái)經(jīng)學(xué)院學(xué)報(bào);2005年01期

6 向玉蘭;;論聲音商標(biāo)的可注冊(cè)性[J];暨南學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2007年04期

7 夏揚(yáng);;單一顏色商標(biāo)注冊(cè)法律問(wèn)題初探[J];知識(shí)產(chǎn)權(quán);2008年02期

8 王蓮峰;;商標(biāo)法第三次修改的相關(guān)問(wèn)題探討——兼談《商標(biāo)法修改草稿》[J];知識(shí)產(chǎn)權(quán);2008年04期

9 余翔;張慶;;非傳統(tǒng)商標(biāo)保護(hù)的比較研究[J];知識(shí)產(chǎn)權(quán);2011年02期

10 夏揚(yáng);;非傳統(tǒng)商標(biāo)注冊(cè)的困惑與釋解——以單一顏色商標(biāo)為例[J];中國(guó)社會(huì)科學(xué)院研究生院學(xué)報(bào);2008年04期

本文編號(hào)：1628013