【摘要】：現(xiàn)今隨著團(tuán)購(gòu)網(wǎng)站的興起與膨脹，網(wǎng)絡(luò)團(tuán)購(gòu)交易日漸滲透于我們的日常生活當(dāng)中。由于與日常實(shí)物交易相比，，網(wǎng)絡(luò)團(tuán)購(gòu)中的產(chǎn)品價(jià)格更為便宜、款式更為多樣、配套服務(wù)更為全面，團(tuán)購(gòu)網(wǎng)站逐漸成為了廣大消費(fèi)者的購(gòu)物首選。然而，伴隨著網(wǎng)絡(luò)團(tuán)購(gòu)活動(dòng)的蓬勃發(fā)展，部分團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商為了獲取更多的商業(yè)利潤(rùn)，通過(guò)在網(wǎng)上發(fā)布虛假產(chǎn)品信息、虛假產(chǎn)品評(píng)價(jià)、強(qiáng)制消費(fèi)等行為誤導(dǎo)、誘使消費(fèi)者參與網(wǎng)絡(luò)團(tuán)購(gòu)交易并使其合法權(quán)益遭受損害。鑒于目前團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商的侵權(quán)行為種類(lèi)諸多且日漸頻繁，筆者以為，確有必要在我國(guó)現(xiàn)行立法的框架內(nèi)對(duì)其予以規(guī)制，以保護(hù)網(wǎng)絡(luò)團(tuán)購(gòu)交易中消費(fèi)者的合法權(quán)益，并規(guī)范整個(gè)網(wǎng)絡(luò)團(tuán)購(gòu)市場(chǎng)的法律秩序。 針對(duì)上述問(wèn)題，本文首先在第一部分對(duì)我國(guó)團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商侵權(quán)行為的存在現(xiàn)狀予以總結(jié)并歸類(lèi)。其中，筆者以為，結(jié)合消費(fèi)者近幾年對(duì)團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商的投訴數(shù)據(jù)，團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商的自己侵權(quán)行為又應(yīng)當(dāng)包括以下五種類(lèi)型：發(fā)布虛假團(tuán)購(gòu)信息等團(tuán)購(gòu)欺詐行為、強(qiáng)制消費(fèi)與限制消費(fèi)行為、拒不退款與拒開(kāi)發(fā)票行為、泄露消費(fèi)者個(gè)人信息行為、侵犯他人注冊(cè)商標(biāo)行為。 在介紹與總結(jié)團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商侵權(quán)行為的同時(shí)，筆者亦在本文的第二部分對(duì)團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商侵權(quán)行為的損害后果予以具體化，強(qiáng)調(diào)該類(lèi)侵權(quán)行為在網(wǎng)絡(luò)團(tuán)購(gòu)交易中對(duì)消費(fèi)者的財(cái)產(chǎn)權(quán)、生命健康權(quán)、知情權(quán)、公平交易權(quán)、自主選擇權(quán)、求償權(quán)以及個(gè)人信息權(quán)等財(cái)產(chǎn)和人身權(quán)益的侵犯。并且，筆者還就團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商侵權(quán)行為與上述損害后果之間的因果聯(lián)系子在本文的第三部分予以具體分析。 隨后，筆者在本文第四部分還就團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商的主觀過(guò)錯(cuò)應(yīng)當(dāng)如何認(rèn)定予以進(jìn)一步闡述。筆者認(rèn)為，結(jié)合我國(guó)團(tuán)購(gòu)網(wǎng)站的發(fā)展現(xiàn)狀，團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商的主觀過(guò)失的認(rèn)定則要區(qū)分團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商在不同情形下所提供的不同類(lèi)型的服務(wù)。其中，當(dāng)團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商作為網(wǎng)絡(luò)服務(wù)提供商中的內(nèi)容服務(wù)提供商時(shí)，其對(duì)自己發(fā)布的信息負(fù)有嚴(yán)格的事先審查義務(wù)，而當(dāng)團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商作為網(wǎng)絡(luò)服務(wù)提供商中的技術(shù)服務(wù)提供商時(shí)，對(duì)于他人發(fā)布的信息僅負(fù)有一般人的合理注意義務(wù)，在未履行上述兩種義務(wù)的情形下，團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商將被認(rèn)為明知或應(yīng)知其侵權(quán)行為的損害后果，也即，團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商存在主觀上的過(guò)錯(cuò)并應(yīng)當(dāng)因此承擔(dān)相應(yīng)的侵權(quán)責(zé)任。 最后，筆者認(rèn)為團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商的侵權(quán)行為侵害對(duì)象廣泛且屬于學(xué)理上的大規(guī)模侵權(quán)行為，并主張懲罰性賠償制度應(yīng)作為團(tuán)購(gòu)網(wǎng)站運(yùn)營(yíng)商侵權(quán)責(zé)任的承擔(dān)方式并在司法實(shí)踐予以適用。
[Abstract]:Nowadays, with the rise and expansion of group purchase website, online group purchase transaction permeates our daily life day by day. Compared with the daily physical transaction, the online group buying products are cheaper, the styles are more diverse, and the supporting services are more comprehensive. The group purchase website has gradually become the first choice of shopping for the majority of consumers. However, with the vigorous development of online group buying activities, some group buying website operators mislead through publishing false product information, false product evaluation, forced consumption and so on in order to obtain more commercial profits. Induce consumers to participate in online group buying transactions and damage their legitimate rights and interests. In view of the fact that there are many kinds of infringements and become more and more frequent among the operators of group buying websites, the author thinks that it is necessary to regulate them within the framework of the current legislation of our country in order to protect the legitimate rights and interests of consumers in online group buying transactions. And standardize the legal order of the whole online group buying market. In view of the above problems, this paper first summarizes and classifies the existing situation of group purchase website operators in China in the first part. Among them, the author thinks that, combined with the complaint data of consumers against the operators of the group purchase website in recent years, the infringement of the operators of the group purchase website should include the following five types: publishing false group purchase information and other group purchase fraud. Compulsory consumption and restriction of consumption, refusal to refund and invoice, disclosure of consumer personal information, infringement of registered trademarks of others. While introducing and summarizing the infringement of group purchase website operators, the author also specifies the damage consequences of group purchase website operators in the second part of this paper. It is emphasized that this kind of tort infringes on the property rights and personal rights of consumers, such as property rights, right to life and health, right to know, right to fair transaction, right of independent choice, right of claim and right of personal information in online group buying transactions. In addition, the author also analyzes the causality between the infringement of group buying website operators and the above damage consequences in the third part of this paper. Then, in the fourth part of this paper, the author also on the subjective fault of group buying website operators should be further elaborated. The author believes that, combined with the current situation of the development of group-buying websites in China, the subjective fault of group-buying website operators should distinguish between the different types of services provided by group-buying website operators under different circumstances. Among them, when the group purchase website operator acts as the content service provider in the network service provider, it has the strict prior examination obligation to the information it publishes. When the group buying website operator acts as the technical service provider in the network service provider, it only has the reasonable duty of care of the general person for the information published by others, and in the case of failure to perform the above two obligations, Group purchase website operators will be considered to know or should know the damage consequences of their infringement, that is, group purchase website operators have subjective mistakes and should bear the corresponding tort liability. Finally, the author believes that the infringement of group purchase website operators is a wide range of infringement objects and belongs to the theoretical large-scale infringement. It is also advocated that the punitive damages system should be used as the way to bear the tort liability of group purchase website operators and be applied in judicial practice.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：D923

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