【摘要】：隨著公民的民主訴求逐步強化,公民對社會熱點問題不斷關(guān)注。與之相對應(yīng)的是各級政府加大了對民生問題的關(guān)注,特別是對輿情問題的重視程度不斷加大。能否及時有效處理各種輿情問題,已成為考驗各級政府管理能力的重要尺度。伴隨著自媒體的廣泛使用,城市輿情的發(fā)展、變化產(chǎn)生了諸多新的變化,這些都給政府的輿情管理帶來了新的挑戰(zhàn)�；ヂ�(lián)網(wǎng)時代城市輿情管理的對策研究,已成為各級政府管理部門長期研究的重要課題。但在輿情管理的實踐中,仍存在一些不完善的地方,因此,加強互聯(lián)網(wǎng)時代的城市輿情對策研究具有重要的理論和現(xiàn)實意義。本文首先從輿情、城市輿情、輿情危機、城市輿情管理等基本概念出發(fā),對城市輿情管理的基本特征、城市輿情管理機制的構(gòu)建進行分析;重點分析了互聯(lián)網(wǎng)時代城市輿情傳播的特點,進而對加強互聯(lián)網(wǎng)時代城市輿情管理的必要性進行了重點論述。其次,本文從我國城市輿情管理的現(xiàn)狀出發(fā),客觀評價了我國城市輿情管理方面中取得的部分進展,如陸續(xù)出臺的輿情管理制度、機構(gòu)及辦法;各級政府輿情公關(guān)意識加強,輿情應(yīng)對及時有效;互聯(lián)網(wǎng)思維加強等;但也有針對性的指出我國城市輿情管理過程中存在的輿情管理觀念落后、輿情管理方法不當(dāng)、輿情管理機制不健全、輿情管理人員隊伍建設(shè)不力等四個方面的不足�；趩栴}產(chǎn)生的原因,最后,本文從樹立科學(xué)輿情管理觀念、優(yōu)化和創(chuàng)新輿情管理方法、健全和完善輿情管理機制、加強輿情管理人員人才隊伍建設(shè)四個方面重點論述了互聯(lián)網(wǎng)時代加強城市輿情管理的措施。
[Abstract]:Along with citizen's democratic appeal strengthens step by step, the citizen pays close attention to the social hot spot question unceasingly. Correspondingly, governments at all levels pay more attention to people's livelihood, especially public opinion. Whether to deal with all kinds of public opinion in time and effectively has become an important measure to test the management ability of all levels of government. With the extensive use of self-media and the development of urban public opinion, the changes have brought many new changes, which have brought new challenges to the government's public opinion management. The research on the countermeasures of urban public opinion management in the Internet era has become an important subject for the government management departments at all levels for a long time. However, there are still some imperfections in the practice of public opinion management. Therefore, it is of great theoretical and practical significance to strengthen the study of urban public opinion in the Internet era. Based on the basic concepts of public opinion, urban public opinion, public opinion crisis and urban public opinion management, this paper analyzes the basic characteristics of urban public opinion management and the construction of urban public opinion management mechanism. This paper analyzes the characteristics of urban public opinion dissemination in the Internet era, and then discusses the necessity of strengthening urban public opinion management in the Internet era. Secondly, starting from the current situation of urban public opinion management in China, this paper objectively evaluates some progress made in the management of urban public opinion, such as the public opinion management system, institutions and methods that have been introduced one after another; the strengthening of public opinion public relations awareness at all levels of government. Public opinion response timely and effective; Internet thinking strengthened; but also pointed out that China's urban public opinion management process of public opinion management concept backward, public opinion management methods are inappropriate, public opinion management mechanism is not perfect, Lack of public opinion management team construction and other four aspects. Based on the causes of the problem, finally, this paper from the establishment of scientific public opinion management concept, optimization and innovation of public opinion management methods, improve and improve the public opinion management mechanism, This paper discusses the measures to strengthen the management of urban public opinion in the Internet era.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：C912.63;G206

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