本文選題：社群經(jīng)濟(jì) + “信任代理”　； 參考：《新聞研究導(dǎo)刊》2017年01期

【摘要】：近幾年,隨著互聯(lián)網(wǎng)技術(shù)與社交媒體的迅猛發(fā)展網(wǎng)絡(luò)社群逐漸云起,許多企業(yè)和自媒體抓住社群紅利期開(kāi)展?fàn)I銷,社群成為連接產(chǎn)品和消費(fèi)者的最短途徑。隨著網(wǎng)絡(luò)社群中的信任重構(gòu),社群營(yíng)銷面臨著信任危機(jī)、群體松散等問(wèn)題,"信任代理"的角色隨之產(chǎn)生。本文以"羅輯思維"社群為例,分析"信任代理"在社群營(yíng)銷中所扮演的角色。
[Abstract]:In recent years, with the rapid development of Internet technology and social media, the online community has gradually emerged, and many enterprises and self-media have seized the community dividend period to launch marketing, and the community has become the shortest way to connect products and consumers. With the reconstruction of trust in network community, community marketing is faced with trust crisis and loose group, so the role of "trust agent" comes into being. This paper analyzes the role of "trust agent" in community marketing by taking "Luo Ji thinking" community as an example.
【作者單位】： 遼寧大學(xué)新聞與傳播學(xué)院;
【分類號(hào)】：G206-F
，

本文編號(hào)：2067156