本文選題：社交問(wèn)答 + 知識(shí)貢獻(xiàn)　； 參考：《現(xiàn)代情報(bào)》2017年08期

【摘要】：社交問(wèn)答平臺(tái)因滿足用戶對(duì)知識(shí)精準(zhǔn)化與細(xì)分化需求,兼具社交功能日益受到人們的青睞,但仍存在活躍用戶少,知識(shí)貢獻(xiàn)積極性不高從而難以激發(fā)知識(shí)創(chuàng)新等問(wèn)題,因此研究社交問(wèn)答平臺(tái)個(gè)人創(chuàng)新行為影響因素,對(duì)改善平臺(tái)服務(wù)有重要意義。以社會(huì)資本理論和自我決定理論為理論基礎(chǔ),本研究從知識(shí)貢獻(xiàn)角度建立了社交問(wèn)答平臺(tái)個(gè)人創(chuàng)新行為的結(jié)構(gòu)方程模型,通過(guò)問(wèn)卷調(diào)查,運(yùn)用偏最小二乘法對(duì)研究模型和假設(shè)進(jìn)行驗(yàn)證。研究結(jié)果顯示,樂(lè)于助人、知識(shí)自我效能和互動(dòng)強(qiáng)度是影響社交問(wèn)答平臺(tái)知識(shí)貢獻(xiàn)的重要因素,進(jìn)而影響用戶個(gè)人創(chuàng)新行為。根據(jù)實(shí)證結(jié)果提出增強(qiáng)社交問(wèn)答平臺(tái)用戶知識(shí)貢獻(xiàn)意愿的相關(guān)對(duì)策和建議。
[Abstract]:Social Q & A platform is more and more popular because of satisfying the needs of users for the precise and fine differentiation of knowledge, but there are still some problems, such as less active users and less enthusiasm for knowledge contribution, which makes it difficult to stimulate knowledge innovation. Therefore, it is of great significance to study the influencing factors of personal innovation behavior in social Q & A platform. Based on the theory of social capital and the theory of self-determination, this study established the structural equation model of personal innovation behavior in the social Q & A platform from the perspective of knowledge contribution. The partial least square method is used to verify the model and hypothesis. The results show that helpful knowledge self-efficacy and interaction intensity are the important factors that affect the knowledge contribution of social Q & A platform and then affect the individual innovation behavior of users. According to the empirical results, the author puts forward some relevant countermeasures and suggestions to enhance the willingness of users to contribute knowledge in the social Q & A platform.
【作者單位】： 武漢大學(xué)信息管理學(xué)院;
【分類號(hào)】：G203

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本文編號(hào)：1966154