本文選題：健康類電視節(jié)目 + 信息傳播��； 參考：《陜西科技大學(xué)》2016年碩士論文

【摘要】：健康是每個(gè)人的基本權(quán)利,健康是全社會(huì)關(guān)注的話題。隨著國(guó)民經(jīng)濟(jì)的飛速發(fā)展,社會(huì)競(jìng)爭(zhēng)壓力的不斷增大,人們生活節(jié)奏日益加快,加之空氣污染越來(lái)越嚴(yán)重,高血壓、高血脂、心臟病、糖尿病、冠心病以及各種癌癥等危及到人們的生命健康；同時(shí),失眠、疲勞、厭食、厭世、抑郁、自閉、緊張恐慌、精神恍惚等各種亞健康正在逐漸侵蝕著人們的身心。在這樣大環(huán)境下,健康類電視節(jié)目日益豐富,人們的健康理念得到了前所未有的重視,健康話題隨之進(jìn)入更高的層面。健康類電視節(jié)目為了滿足受眾的不同需求,實(shí)現(xiàn)更好的傳播效果,筆者在文中將對(duì)健康類電視節(jié)目與大眾傳播的關(guān)系進(jìn)行深入思考和剖析。在目前狀況下,我國(guó)醫(yī)療體制中存在著諸多問(wèn)題,醫(yī)療資源比較有限,因而人們對(duì)醫(yī)療資源和健康信息的需求,在短期內(nèi)很難及時(shí)滿足,而健康類電視節(jié)目,對(duì)于醫(yī)藥知識(shí)的普及、對(duì)于疾病的預(yù)防與救治等給予廣泛宣傳。本文基于傳播學(xué)理論,以健康類電視節(jié)目為研究對(duì)象,重點(diǎn)將健康信息的傳播和《健康之路》欄目案例相結(jié)合,采用文獻(xiàn)研究法、問(wèn)卷調(diào)查法等,分析其節(jié)目特色,挖掘傳播價(jià)值,為健康類電視節(jié)目的發(fā)展提供策略。文章首先闡釋了選題的背景及意義,分析了當(dāng)前國(guó)內(nèi)外研究現(xiàn)狀,并對(duì)傳播和傳播學(xué)的內(nèi)涵進(jìn)行了界定,對(duì)健康類電視節(jié)目的內(nèi)涵、傳播職責(zé)及傳播價(jià)值進(jìn)行了詮釋。其次,對(duì)我國(guó)健康類電視節(jié)目的發(fā)展歷程進(jìn)行了縱向梳理,分析總結(jié),包括蹣跚起步萌芽期、慘遭重創(chuàng)停滯期、文革之后復(fù)蘇期、深化改革繁榮期四個(gè)階段。再次,又深入分析了目前健康類電視節(jié)目在傳播過(guò)程中存在的各種問(wèn)題,如從內(nèi)容到形式及嘉賓的高度同質(zhì)化,從虛假?gòu)V告泛濫到偽專家屢見(jiàn)不鮮的嚴(yán)重商業(yè)化,從追求可看性到到內(nèi)容怪異低俗的過(guò)度娛樂(lè)化等,這些問(wèn)題的存在,污染了電視傳播環(huán)境,造成了嚴(yán)重的不良影響。接著,文章以創(chuàng)辦20年來(lái)久經(jīng)不衰的央視科教頻道《健康之路》欄目為案例,在傳播學(xué)理論指導(dǎo)下,對(duì)欄目概況、傳播主體、傳播方式、傳播內(nèi)容等做了深入細(xì)致的分析研究,探索其優(yōu)勢(shì)特色及為健康類電視節(jié)目所做出的貢獻(xiàn)。最后從傳播者、傳播渠道、傳播信息三個(gè)方面提出了健康類電視節(jié)目的發(fā)展策略。通過(guò)對(duì)以上內(nèi)容的研究和分析,筆者希望能夠?qū)窈蠼】殿愲娨暪?jié)目的傳播效果有進(jìn)一步提升,對(duì)我國(guó)健康類電視節(jié)目的改進(jìn)與發(fā)展有所促進(jìn),使得電視媒介更好地傳播健康信息,引導(dǎo)觀眾樹(shù)立正確的健康理念,在日常生活中形成健康行為,進(jìn)而提高國(guó)民整體素質(zhì),提升人民幸福指數(shù)。
[Abstract]:Health is the basic right of everyone, and health is a topic of concern to the whole society. With the rapid development of the national economy and the increasing pressure of social competition, the pace of life of people is accelerating day by day, and the air pollution is becoming more and more serious, high blood pressure, hyperlipidemia, heart disease, diabetes, At the same time, insomnia, fatigue, anorexia, depression, autistic, nervous panic, trance and other sub-health are gradually eroding people's body and mind. In such a big environment, health TV programs are increasingly rich, people's health concept has been paid more attention than ever, and the topic of health has entered a higher level. In order to meet the different needs of the audience and achieve better communication effect, the author will deeply consider and analyze the relationship between the health TV programs and mass communication in this paper. In the current situation, there are many problems in our medical system, medical resources are relatively limited, so people's demand for medical resources and health information is difficult to meet in a short period of time, and health TV programs, For the popularization of medical knowledge, for disease prevention and treatment to give wide publicity. Based on the theory of communication, this paper takes the health TV program as the research object, mainly combines the health information dissemination with the case of "the healthy way" column, and analyzes its program characteristics by using the method of literature research and questionnaire investigation, etc. Excavate the dissemination value, provide the strategy for the development of the health TV program. This paper first explains the background and significance of the topic, analyzes the current research situation at home and abroad, defines the connotation of communication and communication, and interprets the connotation, communication duty and communication value of health TV programs. Secondly, the development process of health TV programs in China is analyzed and summarized, including four stages: the budding period, the stagnant period, the reviving period after the Cultural Revolution, the four stages of deepening the reform and prosperity. Thirdly, it deeply analyzes all kinds of problems existing in the process of spreading health TV programs, such as the high homogeneity of contents to forms and guests, from false advertisements to the serious commercialization of false experts. From the pursuit of objectiveness to the excessive entertainment of weird and vulgar content, the existence of these problems pollutes the environment of television dissemination and causes serious adverse effects. Then, taking the column of the Science and Education Channel of CCTV, "the Road to Health", which has been established for 20 years, as a case study, under the guidance of the theory of communication, the article makes a thorough and detailed analysis and study of the general situation of the column, the main body of communication, the way of communication, the content of communication, etc. Explore its advantages and its contribution to health TV programs. Finally, the development strategies of health TV programs are put forward from three aspects: communicator, communication channel and information dissemination. Through the research and analysis of the above contents, the author hopes to further improve the communication effect of the health TV programs in the future, and promote the improvement and development of the health TV programs in our country. The TV media can spread health information better, guide the audience to set up the correct health concept, form healthy behavior in daily life, and then improve the overall quality of the people and raise the people's happiness index.
【學(xué)位授予單位】：陜西科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：G222
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本文編號(hào)：1891720