本文選題：微信公眾號(hào) + 資訊　； 參考：《新聞知識(shí)》2017年02期

【摘要】：本文以中國(guó)媒體機(jī)構(gòu)微信公眾號(hào)上各類資訊標(biāo)題為研究對(duì)象,采用內(nèi)容分析法,從句式、用詞和表現(xiàn)手法等方面,統(tǒng)計(jì)分析"標(biāo)題黨"的表達(dá)特點(diǎn),并在此基礎(chǔ)上對(duì)"標(biāo)題黨"現(xiàn)象進(jìn)行批判。統(tǒng)計(jì)發(fā)現(xiàn),絕大多數(shù)"標(biāo)題黨"都運(yùn)用了特殊的表達(dá),概括起來主要就是"感嘆""獵奇"和"懸念"三個(gè)關(guān)鍵詞。"標(biāo)題黨"在肆無忌憚地追求表達(dá)效果的同時(shí),普遍缺乏社會(huì)責(zé)任感。所有的表達(dá)技巧都指向受眾的情感和好奇心,并最終為媒體贏利服務(wù),這是"以受眾為市場(chǎng)"的受眾觀取得支配地位的必然結(jié)果。
[Abstract]:This paper takes all kinds of information titles on the WeChat public account of Chinese media organization as the research object, uses the content analysis method, from the sentence structure, the words and the expression technique, statistics and analyzes the expression characteristic of the "headline Party". On this basis, the phenomenon of "title Party" is criticized. Statistics show that the vast majority of the "headline Party" uses a special expression, summed up mainly "sigh", "seek wonders" and "suspense" three key words. The title of the party "in the unbridled pursuit of expression, at the same time, the general lack of social responsibility." All the expression skills point to the emotion and curiosity of the audience, and finally serve the media profit, which is the inevitable result of the audience view of "taking the audience as the market" to gain the dominant position.
【作者單位】： 江西財(cái)經(jīng)大學(xué);
【分類號(hào)】：G213

【相似文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 崔光勇;微信平臺(tái)上的企業(yè)營(yíng)銷策略研究[D];黑龍江大學(xué);2015年

2 胡穎華;從微信公眾號(hào)看紙媒與新媒體的融合[D];廣西大學(xué);2016年

，

本文編號(hào)：1853657