本文選題：新媒體 + 馬克思主義��； 參考：《華北水利水電大學(xué)》2017年碩士論文

【摘要】：習(xí)近平總書(shū)記在2013年全國(guó)宣傳思想工作會(huì)議上強(qiáng)調(diào):“意識(shí)形態(tài)工作是極端重要的一項(xiàng)工作�！贝髮W(xué)生作為思想最活躍、接觸信息最快速的一個(gè)群體,始終是意識(shí)形態(tài)工作的重中之重。黨的十八大報(bào)告強(qiáng)調(diào):“推進(jìn)馬克思主義中國(guó)化、時(shí)代化、大眾化,堅(jiān)持不懈用中國(guó)特色社會(huì)主義理論體系武裝全黨、教育人民”。江澤民總書(shū)記在紀(jì)念中國(guó)共產(chǎn)主義青年團(tuán)成立八十周年大會(huì)上強(qiáng)調(diào):“馬克思主義的政黨只有贏得青年,才能贏得未來(lái)”。為了使廣大學(xué)生普遍具有馬克思主義的基本理論修養(yǎng),自覺(jué)地信仰和選擇馬克思主義,用馬克思主義理論武裝自己,用堅(jiān)定的信仰指引自己成長(zhǎng)的方向,高校必須大力宣傳馬克思主義。高校宣傳媒體不僅是高校推進(jìn)馬克思主義中國(guó)化、思想政治教育、加強(qiáng)校園文化建設(shè)的一個(gè)非常重要的媒介,也是高校對(duì)外開(kāi)展工作的窗口,同時(shí)還是高校文化交流的陣地和傳遞信息的橋梁。在科技不斷進(jìn)步和時(shí)代不斷發(fā)展的今天,以媒體為主要載體的信息傳播方式產(chǎn)生了巨大的變化。與以往常見(jiàn)的校園廣播電視臺(tái)、雜志和報(bào)紙不同,新媒體之所以受到廣大師生的喜愛(ài),不僅是因?yàn)槠鋫鞑ニ俣瓤旌透采w面廣,更是因?yàn)樗幕?dòng)性相比以往的傳播媒介要強(qiáng)的多。因此,通訊技術(shù)、數(shù)字技術(shù)和互聯(lián)網(wǎng)技術(shù)等新技術(shù)的融入使得新媒體更加具有活力。新媒體不同于報(bào)紙、電視等傳統(tǒng)媒介,它們傳播方式單一,交互性不強(qiáng)。新媒體也不是單單特指某一特定的媒體,它是一個(gè)十分龐大和復(fù)雜的網(wǎng)絡(luò)系統(tǒng),通過(guò)利用各種先進(jìn)的尖端技術(shù),借助計(jì)算機(jī)、手機(jī)等各類終端設(shè)備,向用戶提供他們所需的信息流。第三次科技革命之后,電子信息技術(shù)的飛速發(fā)展,也讓新媒體的傳播方式、傳播渠道以及傳播環(huán)境發(fā)生了難以想象的變化。以微博、微信和客戶端以及各大門戶網(wǎng)站等為代表的新媒體的出現(xiàn),贏得了廣大學(xué)生群體的喜愛(ài)并在一定程度上影響著高校師生的生活方式和價(jià)值取向。相對(duì)于社會(huì)群體而言,高校師生群體具有接受新事物快、學(xué)習(xí)新媒體技術(shù)水平高等特點(diǎn),這就奠定了新媒體在新時(shí)期高校教育中的地位。高校宣傳馬克思主義的工作因?yàn)樾旅襟w迎來(lái)了新的機(jī)遇,同時(shí)也帶來(lái)了各種挑戰(zhàn)。新媒體對(duì)大學(xué)生的思想、交往方式、思維方式和生活產(chǎn)生許多積極影響,使得獲取知識(shí)的途徑增加,豐富了大學(xué)生的生活,也讓課下的交流與溝通變得方便快捷。同時(shí)也帶來(lái)許多負(fù)面影響,信息內(nèi)容不可控,大學(xué)生心理不夠健全,易受到不良信息的侵蝕,自控能力弱,缺乏明辨是非的能力。新媒體為高校宣傳馬克思主義提供了新的媒介,充實(shí)了高效傳播馬克思主義的資源,也讓老師和大學(xué)生可以通過(guò)互聯(lián)網(wǎng)學(xué)習(xí)交流馬克思主義。新媒體的發(fā)展,也使得原有馬克思主義的宣傳模式受到?jīng)_擊,使得傳播分散化,信息難以管控,受眾群體分化,網(wǎng)絡(luò)輿情一旦發(fā)生,難于處理和控制。因此,必須進(jìn)一步深化對(duì)馬克思主義基本原理的學(xué)習(xí),更新宣傳理念,改進(jìn)宣傳方式,創(chuàng)新宣傳措施,完善工作機(jī)制。在宣傳工作中利用好馬克思主義基本原理,把握新媒體帶來(lái)的新的宣傳手段、宣傳方式,學(xué)會(huì)運(yùn)用新媒體技術(shù),引入各種先進(jìn)的理念作為理論基礎(chǔ),把宣傳理念提升到新的高度,把宣傳內(nèi)容貼近實(shí)際,使師生們感興趣,有自主性、積極性,把工作方法變得更加人性化,更加適應(yīng)新媒體,把保障機(jī)制做到宣傳工作前面,使這些方面不斷與時(shí)俱進(jìn),當(dāng)下高校宣傳工作所面臨的各種實(shí)際困難,都可以得到合理的解決,高校宣傳馬克思主義的效果也會(huì)日漸提高。
[Abstract]:"Ideological work is an extremely important work." the general secretary of Xi Jinping stressed in the 2013 National Conference on ideological work. "The most active ideological work, a group with the fastest contact information, is the most important part of ideological work. The eighteen major report of the party emphasizes that" promoting the Sinicization of Marx doctrine. The general secretary of the Communist Youth League of China, in commemoration of the founding of the Communist Youth League of China, stressed that "the political parties of the Marx doctrine can win the future only by winning the youth," Jiang Zemin, the general secretary of the Communist Youth League of China, in commemoration of the establishment of the 80th anniversary congress of the Communist Youth League of China. The basic theoretical cultivation of righteousness, the conscientious belief in and the choice of Marx doctrine, the use of Marx doctrine to arm themselves and the direction of their own growth with a firm belief, the colleges and universities must energetically propagate Marx's doctrine. The University propaganda media not only promotes the nationalism of the Marx doctrine, the ideological and political education, and the construction of the campus culture. A very important medium is also a window for colleges and universities to carry out their work. At the same time, it is also a bridge of cultural exchange and transmission of information. In the continuous progress of science and technology and the continuous development of the times, the way of information dissemination with the media as the main carrier has changed greatly. Unlike newspaper and newspaper, the new media is loved by the teachers and students, not only because of its rapid spread and wide coverage, but also because its interaction is much stronger than the previous media. Therefore, the integration of new technologies, such as communication technology, digital technology and Internet technology, makes the new media more dynamic. It is a very large and complex network system, which is a very large and complex network system to provide the users with the information they need by using all kinds of advanced technology, computers, mobile phones and other terminal devices. After the third scientific and technological revolution, the rapid development of electronic information technology has also led to the unimaginable changes in the ways, channels and environment of the new media. The emergence of new media represented by micro-blog, WeChat and clients and the major portal sites has won the love of the majority of the students and to a certain extent. It affects the life style and value orientation of teachers and students in Colleges and universities. Compared with the social groups, the teachers and students in Colleges and universities have the characteristics of accepting new things quickly and learning new media technology. This has laid the position of new media in the new era of higher education. The work of promoting Marx doctrine in Colleges and universities has welcomed new opportunities because of new media. It also brings various challenges. The new media has a lot of positive effects on College Students' ideas, ways of communication, way of thinking and life, which makes the way to acquire knowledge, enrich the life of college students, and make the communication and communication in the class convenient and convenient. At the same time, it also brings many negative effects, the information content is not controlled, college students are not controlled. The new media provides a new medium for the propaganda of Marx doctrine, enriches the resources for the efficient dissemination of Marx doctrine, and allows teachers and college students to learn to exchange Marx's doctrine through the Internet. The development of new media, and the development of new media, also makes the development of the new media. The propaganda mode of the original Marx doctrine has been impacted, which makes the dissemination decentralization, information difficult to control, the audience division, and the network public opinion is difficult to handle and control once the public opinion occurs. Therefore, it is necessary to further deepen the study of the basic principles of Marx doctrine, update the propaganda idea, improve the propaganda method, innovate the propaganda measures and perfect the working machine. Making use of the basic principle of Marx doctrine in the propaganda work, grasping the new media and propaganda means, using the new media technology and introducing all kinds of advanced ideas as the theoretical basis, raising the propaganda idea to the new height, making the propaganda content close to the reality, and making the teachers and students interested, autonomous and active. To make the work method more humanized, more adaptable to the new media, to make the guarantee mechanism in front of the propaganda work, make these aspects keep pace with the times, all the practical difficulties faced by the present propaganda work in Colleges and universities can be reasonably solved, and the effect of the propaganda of Marx's propaganda will also increase day by day.

【學(xué)位授予單位】：華北水利水電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G206;A81;G641

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