本文選題：語言輿情 + 社會語言生活��； 參考：《語言文字應用》2017年01期

【摘要】：本文分析了近年來自媒體環(huán)境中語言輿情事件頻發(fā)的時代背景和現(xiàn)狀,依據(jù)價值累加理論從六個方面對語言輿情事件的形成機制進行探討。通過對典型語言輿情案例的統(tǒng)計分析,總結(jié)了語言輿情傳播過程中的四個特征。針對這些特點,就語言文字管理部門如何利用自媒體提高輿論傳播公信力、影響力、傳播力、引導力提出了對策建議。
[Abstract]:This paper analyzes the background and present situation of the frequent occurrence of language public opinion events in the media environment in recent years, and discusses the formation mechanism of language public opinion events from six aspects according to the theory of value accumulation. Through the statistical analysis of typical language public opinion cases, four characteristics of language public opinion communication are summarized. In view of these characteristics, this paper puts forward some countermeasures and suggestions on how to improve the credibility, influence, power and guidance of public opinion dissemination by the language and character management department.
【作者單位】： 教育部語言文字應用研究所;科大訊飛股份有限公司;
【基金】：國家社科基金項目“自媒體影響下語言文字熱點輿情量化研究及語言輿情庫建設”(項目編號11CYY019)的階段性成果 教育部語言文字信息管理司委托項目“語言輿情監(jiān)測研究”的資助
【分類號】：H002
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本文編號：1793483