發(fā)布時(shí)間：2018-04-21 01:15

  本文選題：上海 + 對(duì)外漢語　； 參考：《西安外國(guó)語大學(xué)》2017年碩士論文

【摘要】：中國(guó)的國(guó)際地位日漸提高,在國(guó)際交流中扮演著越來越重要的角色。與此同時(shí),漢語在國(guó)際上的影響力也在不斷增強(qiáng)。中國(guó)正以一種包容和開放的姿態(tài),吸引著越來越多的外籍人員來華留學(xué)、工作和生活。上海作為中國(guó)最發(fā)達(dá)的城市之一、中國(guó)的經(jīng)濟(jì)中心,每年都會(huì)吸引大批境外人員來滬。目前,上海的常住外籍人員已達(dá)17萬,居全國(guó)首位。因而,上海的對(duì)外漢語培訓(xùn)市場(chǎng)相比全國(guó)其他城市來說,水平更高、發(fā)展也更快。筆者利用在上海對(duì)外漢語培訓(xùn)機(jī)構(gòu)實(shí)習(xí)的機(jī)會(huì),對(duì)上海初具規(guī)模的民間對(duì)外漢語培訓(xùn)機(jī)構(gòu)進(jìn)行了走訪和調(diào)查。本文首先深入分析了民間對(duì)外漢語培訓(xùn)機(jī)構(gòu)的業(yè)務(wù)范圍以及機(jī)構(gòu)內(nèi)部的組織結(jié)構(gòu)和各個(gè)部門之間的具體分工,展現(xiàn)了培訓(xùn)機(jī)構(gòu)從邀約客戶到與客戶簽約的工作全過程。同時(shí),對(duì)于上海民間機(jī)構(gòu)普遍使用的網(wǎng)絡(luò)營(yíng)銷系統(tǒng)和管理系統(tǒng)進(jìn)行了說明和解釋。其次,通過問卷調(diào)查和訪談的形式,分析了培訓(xùn)機(jī)構(gòu)的外籍學(xué)員情況。主要運(yùn)用數(shù)據(jù)分析的方法,對(duì)外籍學(xué)員的學(xué)習(xí)動(dòng)機(jī)和選擇培訓(xùn)機(jī)構(gòu)的原因進(jìn)行了探討。接下來,介紹了機(jī)構(gòu)基本的課程設(shè)置、收費(fèi)標(biāo)準(zhǔn)和教材選擇情況。最后,筆者一方面分析了民間對(duì)外漢語培訓(xùn)機(jī)構(gòu)值得高校借鑒的意義。另一方面,指出了現(xiàn)階段民間對(duì)外漢語培訓(xùn)機(jī)構(gòu)存在的一些問題,并根據(jù)具體情況給出了建議。希望民間對(duì)外漢語培訓(xùn)能夠朝著更加規(guī)范、更具活力的方向發(fā)展,也期待民間機(jī)構(gòu)能夠更好地推動(dòng)整個(gè)對(duì)外漢語教學(xué)行業(yè)的發(fā)展。
[Abstract]:China is playing a more and more important role in international communication. At the same time, the influence of Chinese in the world is also increasing. China is attracting more and more foreigners to study, work and live in China. Shanghai, one of the most developed cities in China, attracts a large number of foreigners to Shanghai every year. At present, Shanghai has 170000 permanent expatriates, ranking first in the country. As a result, Shanghai's foreign language training market is higher and faster than other cities across the country. The author made use of the opportunity of practice in Shanghai Foreign language training Institute to visit and investigate the new scale folk Chinese language training institutions in Shanghai. Firstly, this paper deeply analyzes the business scope, the organization structure and the division of labor among different departments, and shows the whole process of training institutions from inviting customers to signing with clients. At the same time, it explains and explains the network marketing system and management system. Secondly, through the form of questionnaire and interview, the paper analyzes the situation of foreign students in training institutions. Using the method of data analysis, this paper discusses the motivation of foreign students' learning and the reasons for choosing training institutions. Then, it introduces the basic curriculum, charging standards and the selection of teaching materials. Finally, on the one hand, the author analyzes the significance of folk Chinese language training institutions. On the other hand, it points out some problems existing in folk Chinese as a foreign language training institution at present, and gives some suggestions according to the specific situation. It is hoped that folk Chinese training as a foreign language will develop towards a more standardized and dynamic direction, and that non-governmental organizations will be able to better promote the development of the whole teaching profession of Chinese as a foreign language.
【學(xué)位授予單位】：西安外國(guó)語大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：H195.3

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 雷莉;;韓國(guó)三星集團(tuán)的漢語教學(xué)[J];世界漢語教學(xué);2006年01期

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本文編號(hào)：1780286