發(fā)布時間：2021-03-14 00:03

　　在互聯(lián)網(wǎng)迅速發(fā)展的信息化時代,網(wǎng)絡征婚已經(jīng)成為現(xiàn)代人尋找理想伴侶時較為流行的征婚方式。網(wǎng)絡征婚廣告不僅能夠全面的展示自己的相關(guān)信息以及對另一半的期待,更能在價值觀層面反映一個人的文化價值取向。隨著社會經(jīng)濟的快速發(fā)展,人們的價值觀也隨之發(fā)生變化。為了研究中美兩國在婚戀方面體現(xiàn)出的不同文化價值取向,本文從跨文化角度出發(fā),選取最新語料即2017年7月——12月的中美征婚廣告各50篇,分別對廣告中所涉及的不同變量,包括相貌、收入、職業(yè)、興趣等變量進行了對比分析,借助霍夫斯泰德文化維度理論中的六個維度作為理論框架,對變量的分析結(jié)果進行討論,得出以下結(jié)論:（1）中國文化背景下家庭價值居于核心地位,而美國文化則更注重個人生活追求。（2）中國征婚者在婚戀中會綜合雙方家庭的整體因素,是典型的高權(quán)力距離社會,而美國更注重于兩個人能否志趣相投。（3）中國人追求生活穩(wěn)定,美國人則樂于接受新事物和嘗試冒險改變。（4）中國絕大多數(shù)征婚者希望婚后家庭角色分工明顯,而美國征婚者則相對平等,沒有明確的家庭分工。（5）中國征婚者在戀愛關(guān)系或婚姻關(guān)系內(nèi)會受家庭、社會等因素較強的約束,而美國征婚者更注重兩個人之間的幸�？鞓�。... 

【文章來源】：西北大學陜西省 211工程院校

【文章頁數(shù)】：69 頁

【學位級別】：碩士

【文章目錄】：
Abstract in Chinese
Abstract in English
Chapter One Introduction
    1.1 Research Background
    1.2 Research Purpose and Significance
    1.3 Layout of the Thesis
Chapter Two Literature Review
    2.1 Studies of Online Dating Advertisements
        2.1.1 Online Dating Advertisements
        2.1.2 Online Dating Advertisements Studies Abroad
        2.1.3 Online Dating Advertisements Studies at Home
    2.2 Studies of Hofstede’s Cultural Dimensions
        2.2.1 The definition of Culture
        2.2.2 Hofstede’s Cultural Dimensions
        2.2.3 Hofstede’s Cultural Dimensions Studies Abroad
        2.2.4 Hofstede’s Cultural Dimensions Studies at Home
Chapter Three Theoretical Basis and Research Methodology
    3.1 The Six Aspects of Hofstede’s Cultural Dimensions
        3.1.1 Individualism vs. Collectivism
        3.1.2 Power Distance
        3.1.3 Uncertainty Avoidance
        3.1.4 Masculinity vs. Femininity
        3.1.5 Long Term Orientation vs. Short Term Normative Orientation
        3.1.6 Indulgence vs. Restraint
    3.2 Research Questions
    3.3 Research Corpus
    3.4 Data Collection
Chapter Four Data Analysis
    4.1 Characteristics of Chinese Online Dating Advertisements
        4.1.1 Characteristics of Self-introduction of Advertiser
        4.1.2 Characteristics of Expectation for the Ideal Partner
    4.2 Characteristics of American Online Dating Advertisements
        4.2.1Characteristics of Self-introduction of Advertiser
        4.2.2 Characteristics of Expectation for the Ideal Partner
    4.3 The Results of Comparison
Chapter Five The Comparison and Discussion of the Results from the Perspective of Cultural Dimensions
    5.1 Individualism vs. Collectivism
        5.1.1 Collectivism in Chinese online dating advertisements
        5.1.2 Individualism in American online dating advertisements
    5.2 Power Distance
        5.2.1 The high Power Distance in Chinese online dating advertisements
        5.2.2 The Low Power Distance in American online dating advertisements
    5.3 Uncertainty Avoidance
        5.3.1 The high Uncertainty Avoidance in Chinese online dating advertisements
        5.3.2 The Low Uncertainty Avoidance in American online dating advertisements
    5.4 Masculinity vs. Femininity
        5.4.1 Masculinity in Chinese online dating advertisements
        5.4.2 Femininity in American online dating advertisements
    5.5 Indulgence vs. Restraint
        5.5.1 Indulgence in Chinese online dating advertisements
        5.5.2 Restraint in American online dating advertisements
    5.6 Long Term vs. Short-Term Normative Orientation
        5.6.1 Short-Term Normative Orientation in Chinese online dating advertisements
        5.6.2 Long Term Orientation in American online dating advertisements
Chapter Six Conclusion
    6.1 Conclusion
    6.2 Limitations of the study
    6.3 Suggestions for the future studies
Bibliography
Appendix One Key Information of Chinese Online Dating Advertisements
Appendix Two Key Information of American Online Dating Advertisements
攻讀碩士學位期間取得的學術(shù)成果
Acknowledgements


【參考文獻】：
期刊論文
[1]中美廣告文化外顯與內(nèi)隱因子對比研究[J]. 張偉華.  瘋狂英語(教師版). 2015(03)
[2]中美婚姻價值觀比較研究[J]. 肖杜娟.  商業(yè)文化(下半月). 2011(01)
[3]中西方文化在婚姻觀念上的差異[J]. 孫建軍.  遼寧經(jīng)濟職業(yè)技術(shù)學院(遼寧經(jīng)濟管理干部學院學報). 2007(04)
[4]透視中美兩國征婚廣告中擇偶標準的文化價值觀念[J]. 計琦.  長春師范學院學報. 2007(03)
[5]家庭本位vs個人本位——婚姻家庭穩(wěn)定的價值觀因素分析[J]. 于璟.  經(jīng)濟與社會發(fā)展. 2006(10)
[6]美國人的愛情婚姻價值觀[J]. 王成.  世界文化. 2005(08)
[7]東西方文化價值觀念對比與分析[J]. 李君文.  外語研究. 2000(01)

碩士論文
[1]中美家庭價值觀的跨文化差異對比研究[D]. 王玉娟.山東大學 2008
[2]我國轉(zhuǎn)型時期婚姻家庭觀念變化及其原因分析[D]. 溫集發(fā).天津商業(yè)大學 2007



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