本文選題：抱怨實現模式 + 抱怨應答實現模式��； 參考：《廣東外語外貿大學》2013年碩士論文

【摘要】：作為一種新的交流方式，萬維網需要一些新的溝通技巧，因為每天有數以萬計的不同文化背景的人在網上“碰面”。隨著萬維網的發(fā)展，電子商務得到了快速發(fā)展。在電子商務場景中，網上抱怨非常重要，因為它不僅威脅雙方面子，還會造成一定的經濟損失。 基于Laforest‘s (2002)的抱怨和抱怨應答策略以及House和Kasper‘s (1981)的抱怨直接性和情態(tài)標記理論，本文對比分析了中美網上購物消費者和店主抱怨及抱怨應答策略，以及抱怨直接性和嚴厲程度。本文語料收集于中國淘寶和美國eBay兩大網站，各兩百條。研究方法定性與定量相結合。 研究發(fā)現，中美消費者和店主采用6種抱怨模式和8中抱怨應答模式；中美消費者都傾向于使用直接抱怨策略；中國店主更多使用緩和抱怨應答，而美國更多使用嚴厲型抱怨應答。隨后，本作者從面子威脅，沖突管理方面對研究結果進行闡釋。 本研究將會進一步豐富對跨文化語用學，，抱怨言語行為以及CMC的研究。除此之外，本文研究成果可為跨文化交際以及二語學習與教學提供一定的借鑒意義。
[Abstract]:As a new form of communication, the World wide Web requires some new communication skills because tens of thousands of people from different cultures meet online every day. With the development of the World wide Web, electronic commerce has developed rapidly. In e-commerce scenarios, online complaints are very important because they not only threaten both sides' faces, but also cause certain economic losses. Based on the complaint and complaint response strategy proposed by Laforest's / 2002 and the complaint directness and modal marker theory proposed by House and Kasper's 1981, this paper compares and analyzes the complaint and complaint response strategies between Chinese and American online shoppers and shopkeepers. And the directness and severity of the complaint. The corpus of this paper is collected on two websites, Taobao and eBay, each of two hundred. The qualitative and quantitative methods are combined. The study found that Chinese and American consumers and shopkeepers use 6 complaint modes and 8 middle complaint response patterns; both Chinese and American consumers tend to use direct complaint strategies; Chinese shopkeepers are more likely to use mild complaint responses. The United States, on the other hand, is more likely to use harsh complaint responses. Then, the author interprets the research results from face threat and conflict management. This study will further enrich the study of cross-cultural pragmatics, complaint speech acts and CMC. In addition, the results of this study can be used for reference in cross-cultural communication and second language learning and teaching.
【學位授予單位】：廣東外語外貿大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：H313;H136


本文編號：1920825