本文關(guān)鍵詞：多模態(tài)視角下西安地鐵車站標識中地域文化研究　出處：《陜西師范大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 多模態(tài)話語分析 視覺語法 西安地鐵車站標識 地域文化

【摘要】：地鐵車站的標識不僅僅要具有導(dǎo)向性,向乘客們提供準確的乘車信息,更應(yīng)該成為宣傳一座城市精神文明和歷史文化的窗口。與其他城市相比,西安地鐵車站標識具有濃厚的地域色彩,標識均采用“城墻章”式的矩形圖案,并將西安特有的歷史文化與城市地標性建筑相結(jié)合,從實用層面和藝術(shù)層面完美體現(xiàn)了古都西安的多元性；此外,結(jié)合沿線歷史遺跡和地標性建筑,每一站均設(shè)有獨立并與其場所相呼應(yīng)的站名標識。如何全面深入解讀西安地鐵車站標識所要傳達的意義,進而更好地了解西安的歷史文化已成為一個重要課題。然而,以往對這類圖標的分析都是從功能,美學(xué)以及設(shè)計學(xué)角度進行的,很少有學(xué)者從語言學(xué)角度對其進行分析。20世紀90年代中期,由Kress van Leeuwen提出的多模態(tài)話語分析理論引起了國內(nèi)外語言學(xué)界的廣泛關(guān)注。多模態(tài)話語分析是在Halliday的系統(tǒng)功能語法基礎(chǔ)上發(fā)展起來的,主要借鑒了“語言是社會符號”和“意義潛勢”這兩種觀點,并認為諸如圖片、顏色、動作、聲音等模態(tài)也跟語言一樣可以構(gòu)建意義。多模態(tài)話語分析被廣泛用于分析廣告、海報、奧運會會徽、電影、詩歌等,但對圖標的研究尚不多見。與傳統(tǒng)的地鐵車站標識不同,西安地鐵車站標識是由圖像,文字以及顏色組成,這為多模態(tài)語篇研究提供了一個很好的文本。從多模態(tài)角度來分析西安地鐵車站標識中的西安地域文化,既有理論意義,也有實踐意義。理論上來說,它證明了多模態(tài)話語分析理論框架下研究西安地鐵車站標識的可行性,并為多模態(tài)話語分析提供了一個新的方向,這無疑拓展和豐富了多模態(tài)語篇的研究領(lǐng)域。從實踐意義上來說,首先,本研究為人們研究地鐵標識提供了一個新的視角；其次,該研究不僅有助于國內(nèi)外人們更好地了解西安歷史文化,而且對提高人們的多模態(tài)語篇的識讀能力也有一定的作用；再次,本文對其他城市地鐵標識的設(shè)計以及西安地鐵車站標識今后的發(fā)展也具有一定的參考價值。本文采取的是理論研究和語料分析相結(jié)合的定性研究方法。首先從西安地鐵一號線的19個標識中選取了10個作為研究對象,以Kress van Leeuwen構(gòu)建的視覺語法為理論框架,對所選取的標識分別從再現(xiàn)意義、互動意義以及構(gòu)圖意義三個方面進行多模態(tài)話語分析,并結(jié)合每一站的相關(guān)文化和歷史典故等分析了西安地鐵車站標識語篇在展現(xiàn)西安地域文化中的作用。而后,本文選取西安地鐵車站的整體標識作為語料,對該標識中的文字和圖片分別進行了分析,進而探討了西安地鐵車站標識中各種模態(tài)之間是如何相互作用并構(gòu)建意義的。通過研究分析,本文得出以下結(jié)論：第一,西安地鐵車站標識中的再現(xiàn)意義向讀者們描述了一個特定事件,主要是通過敘事過程和概念過程來實現(xiàn)。第二,西安地鐵車站標識中,讀者和設(shè)計者之間的互動主要是通過互動意義中的接觸,社會距離以及情態(tài)來實現(xiàn)的。第三,對于構(gòu)圖意義,西安地鐵車站標識主要體現(xiàn)了信息值和顯著性。第四,西安地鐵車站標識十分注重意義、圖像、顏色、圖像與文字等模態(tài)之間的相互作用。站名標識形態(tài)特征與站名相互補充,使得標識既具有視覺美,又體現(xiàn)了濃厚的地域文化�？偠灾�,在西安地鐵車站標識這個多模態(tài)語篇中,各種符號模態(tài)之間相互補充。圖像、顏色、標識形態(tài)、字體、文字等模態(tài)都參與了意義構(gòu)建,忽略任何一種模態(tài)都不能充分解讀其意義。
[Abstract]:Subway station logo should not only have oriented, to provide accurate information to the bus passengers, should become a propaganda city spiritual civilization and the history and culture of the window. Compared with other city, Xi'an subway station mark with strong local color, logo adopts "rectangular pattern wall chapter", and Xi'an's unique historical culture and City landmark combination, from the practical level and the artistic level perfectly reflects the diversity of the ancient capital of Xi'an; in addition, along with historical sites and landmarks, each station is equipped with independent and its place echoes the station name logo. How in-depth interpretation of the Xi'an subway station identification to convey meaning, and a better understanding of the history and culture of Xi'an has become an important topic. However, the previous analysis of this kind of icon is from the function, aesthetics and design Point of view, few scholars have analyzed the.20 century mid 90s on it from the perspective of linguistics, the theory of multimodal discourse analysis proposed by Kress van Leeuwen attracted wide attention at home and abroad in the field of linguistics. Multimodal discourse analysis is developed on the basis of Halliday's systemic functional grammar, mainly referring to the "language is this two views of social symbol" and "meaning potential", and that such as picture, color, movement, sound mode as the language can be constructed. Multimodal discourse analysis is widely used in the analysis of advertising, posters, the emblem of the Olympic Games, film, poetry and so on, but the research on the icon is still rare. Different from the traditional subway station of Xi'an subway station logo, logo is composed of image, text and color composition, which provides a good text for the study of multimodal discourse analysis from the perspective of multimode state. Xi'an subway station sign in Xi'an regional culture, has the theory significance, but also have practical significance. In theory, it is proved that the feasibility analysis of Xi'an subway station identification theory under the framework of multimodal discourse, and provides a new direction for multimodal discourse analysis, which will undoubtedly expand and enrich the research the field of multimodal discourse. From the practical point of view, first of all, this study provides a new perspective for people on the subway sign; secondly, the study will not only help people at home and abroad to better understand the history and culture of Xi'an, and to improve the ability of reading people's multimodal discourse also have certain the role of; again, this paper also has some reference value to other city Metro logo design and logo of Xi'an subway station development in the future. This paper takes the theoretical research and data analysis combining set Research methods. From the first 19 mark of Xi'an Metro Line in 10 selected as the research object, to construct Kress van Leeuwen visual grammar as the theoretical framework for the selected identity respectively from the three aspects of representational, interactive and compositional meaning of multimodal discourse analysis, and combined with each station related cultural and historical allusions of the Xi'an subway station logo text on the show in Xi'an regional culture. Then, this paper selects the overall identity of Xi'an subway station as the corpus, the logo in the text and pictures are analyzed, and then discusses the various modes between Xi'an subway station is how to identify the interaction and meaning construction. Through research and analysis, this paper draws the following conclusions: first, the Xi'an subway station logo in the reproduction of the meaning to the reader to describe a particular thing A, is mainly realized through the narrative process and concept. In second, the Xi'an subway station identification, interaction between the reader and the designer is mainly through the interactive meaning of contact, social distance and modality to achieve. Third, the meaning of composition, Xi'an subway station identification mainly reflects the information value and significance. Fourth, the Xi'an subway station logo is very emphasis on meaning, image, color, interaction between image and text mode. And the name of complementary station name identifies the morphological characteristics, the identification not only has the beauty of vision, but also reflects the strong regional culture. All in all, in the subway station in Xi'an, identifying the multimodal discourse. Complement each other between the various semiotic modes. Image, color, font, text and other forms of identification, modal are involved in the meaning construction, ignore any kind of mode can not fully interpret its meaning.

【學(xué)位授予單位】：陜西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：H15

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本文編號：1399457