本文選題：粵劇　切入點：廣東粵劇院　出處：《星海音樂學(xué)院》2017年碩士論文

【摘要】：廣東粵劇院1958年成立,至今已走過了59個春秋,是目前廣東地區(qū)最具代表性的粵劇團之一,擔負著傳承與弘揚粵劇的使命�；泟∈菐X南文化的重要代表之一,有堅實的歷史基礎(chǔ)和豐富的文化底蘊,一度受到人們的喜愛。然而,如今包括粵劇在內(nèi)的傳統(tǒng)藝術(shù)普遍呈衰落之勢,且觀眾的老齡化趨勢日益嚴重,極其缺乏年輕觀眾的參與。那么,如何拓展粵劇的觀眾群體,更好地進行傳播和保護粵劇文化成為目前最重要的課題之一。本文擬以廣東粵劇院為個案,對粵劇的生存現(xiàn)狀、廣東粵劇院的概況、現(xiàn)行觀眾拓展策略及其目前存在的問題進行詳細分析,最后提出廣東粵劇院觀眾拓展策略改革芻議。本文為粵劇院今后的經(jīng)營策略與觀眾拓展方面提供的建議,特別注重調(diào)動與整合社會資源,作為創(chuàng)新要點有三:一是創(chuàng)造條件讓劇院專業(yè)演藝工作者,走向社區(qū)基層,平等地參與民間自發(fā)的“私伙局”活動,以“與民同樂”的方式培養(yǎng)觀眾;二是充分調(diào)動公共傳媒資源,運用多種不同信息載體,全方位地引導(dǎo)與培育受眾;三是放眼未來,讓粵劇走進小學(xué)、中學(xué)、大學(xué)校園,將以粵劇為代表的區(qū)域傳統(tǒng)音樂置于音樂教材,通過這種方式既能培養(yǎng)未來的觀眾,又對區(qū)域傳統(tǒng)藝術(shù)的傳承具有重要意義,且可能對粵劇的發(fā)展生發(fā)深遠的影響。筆者希望通過有針對性的拓展策略,為廣東粵劇院,乃至粵劇藝術(shù)的觀眾拓展提供有切實價值的理論依據(jù),為粵劇的傳承與發(fā)展獻上微薄之力。
[Abstract]:Guangdong Cantonese Opera Institute was founded in 1958, and has passed through 59 Spring and Autumn periods so far. It is one of the most representative Guangdong opera troupes in Guangdong at present. It is charged with the mission of inheriting and carrying forward Cantonese opera, which is one of the important representatives of Lingnan culture. With a solid historical foundation and rich cultural background, it was once loved by people. However, nowadays, traditional art, including Cantonese opera, is generally declining, and the trend of audience aging is becoming more and more serious. Therefore, how to expand the audience of Cantonese opera, and how to better spread and protect Cantonese opera culture has become one of the most important topics. The general situation of Guangdong Guangdong Opera Institute, the current audience expansion strategy and the existing problems are analyzed in detail. Finally, the author puts forward the reform of the audience expansion strategy of Guangdong Guangdong Opera Academy. This paper provides some suggestions for the future management strategy and audience expansion of Guangdong Opera Institute, with special emphasis on mobilizing and integrating social resources. There are three main points of innovation: first, to create the conditions for theater professional entertainers to go to the grass-roots level of the community, to participate in the voluntary "private bureau" activities of the people on an equal footing, and to train the audience in the way of "having fun with the people"; Second, to fully mobilize public media resources, to use a variety of different information carriers, and to guide and cultivate audiences in all directions; third, to look ahead and let Cantonese opera enter primary, middle and university campuses. By putting the regional traditional music represented by Cantonese opera in the music teaching materials, we can not only train the future audience, but also have important significance for the inheritance of the regional traditional art. And it may have a profound influence on the development of Cantonese opera. The author hopes to provide a practical theoretical basis for the audience expansion of Guangdong Cantonese Opera Institute and even the art of Cantonese Opera through targeted expansion strategies. For the inheritance and development of Cantonese opera to provide a meagre contribution.
【學(xué)位授予單位】：星海音樂學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J825

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