本文選題：藝術創(chuàng)造　切入點：新奢侈品　出處：《大連工業(yè)大學》2010年碩士論文

【摘要】：諸多奢侈品牌共同的經(jīng)驗表明，在整個奢侈品品牌確立發(fā)展的過程中，藝術創(chuàng)造從未或缺。一個奢侈品品牌的產(chǎn)生成長到成熟，乃至在市場上占據(jù)統(tǒng)治地位，取得不可估量的商業(yè)價值，凡此種種，無一例外的都充分借助了藝術創(chuàng)造的三大元素力量——藝術創(chuàng)造的元素不外乎人、藝術創(chuàng)造的作品與藝術創(chuàng)造的設計過程。在這樣的背景下，藝術創(chuàng)造與新奢侈品之間的關系的形成機理和轉化條件以及過程成為了本文研究的主要目的。 本文從藝術創(chuàng)造與奢侈品的既有理論入手，從歷史演進的角度探尋藝術創(chuàng)造的商業(yè)價值屬性和構成奢侈品商業(yè)價值多種因素中藝術創(chuàng)造所扮演的作用，逐步梳理出藝術創(chuàng)造具有商業(yè)價值屬性，通過“奢侈化”可以創(chuàng)造并放大奢侈品內(nèi)在價值與商業(yè)價值的能力。接下來，以諸多奢侈品牌為實例做了藝術創(chuàng)造應用的綜合分析。從奢侈品產(chǎn)品創(chuàng)制過程中看到一個完整的藝術創(chuàng)造的過程,包括藝術構思、藝術觀察和藝術表現(xiàn)的過程。最后，經(jīng)由前兩章的理論總結與實踐分析對藝術創(chuàng)造與奢侈品商業(yè)價值的解構與歸納，輔以符號學的分析方法，得到當代藝術創(chuàng)造和新奢侈品的自然結合和主觀融合的形成機理，即藝術“創(chuàng)造”奢侈化和奢侈品藝術化。同時在藝術創(chuàng)造到奢侈品商業(yè)價值的轉化過程中體現(xiàn)了藝術創(chuàng)造與奢侈品品牌DNA先天“紐帶”的契合以及藝術創(chuàng)造與奢侈品商業(yè)價值后天隱喻的契合。
[Abstract]:The common experience of many luxury brands shows that artistic creation is never indispensable in the process of the establishment and development of luxury brands.A luxury brand has grown to maturity, even dominated the market, achieved incalculable commercial value, and so on.Without exception, all of them make full use of the power of the three elements of artistic creation-the elements of artistic creation are nothing more than human beings, the works of artistic creation and the design process of artistic creation.In this context, the formation mechanism, transformation conditions and process of the relationship between artistic creation and new luxury goods have become the main purpose of this paper.Starting with the existing theories of art creation and luxury goods, this paper explores the commercial value attributes of art creation and the role of art creation in forming the commercial value of luxury goods from the perspective of historical evolution.Art creation has the attribute of commercial value and the ability of creating and amplifying the intrinsic value and commercial value of luxury goods can be created and magnified by "luxury" step by step.Then, taking many luxury brands as examples, the author makes a comprehensive analysis of the application of art creation.From the process of creating luxury goods, we can see a complete process of artistic creation, including artistic conception, art observation and artistic expression.Finally, through the theoretical summary and practical analysis of the first two chapters, the deconstruction and induction of the artistic creation and the commercial value of luxury goods, supplemented by the semiotic analysis method,The forming mechanism of natural combination and subjective fusion of contemporary artistic creation and new luxury goods is obtained, that is, art "creation" luxury and luxury goods artistry.At the same time, in the process of transformation from artistic creation to commercial value of luxury goods, it embodies the consonance between artistic creation and the innate "tie" of luxury brand DNA and the agreement between artistic creation and the postnatal metaphor of commercial value of luxury goods.
【學位授予單位】：大連工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：J04

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本文編號：1727620