【摘要】：湖南衛(wèi)視親子互動(dòng)真人秀節(jié)目——《爸爸去哪兒》一經(jīng)推出便引發(fā)了超高的收視率。位于湖南省平江縣的白寺村,擔(dān)任了節(jié)目第九期、第十期節(jié)目拍攝地的艱巨任務(wù)。其中第十期節(jié)目城市網(wǎng)收視率達(dá)到5.3,成為十二期節(jié)目中收視率最高的一期。白寺村的形象也一夜之間被展現(xiàn)在觀眾眼前。節(jié)目播出前白寺村只被極小部分當(dāng)?shù)厝怂?但是節(jié)目播出之后,迅速被億萬(wàn)觀眾獲知,慕“爸爸”之名前往游玩的游客,也呈直線式的增長(zhǎng)。白寺村從一個(gè)怡然自得的小村落變成萬(wàn)眾矚目的景觀,節(jié)目的播出使村落、村民的生活以及受眾的消費(fèi)產(chǎn)生了較大的影響。 由于世界已經(jīng)從“商品的堆積”逐步轉(zhuǎn)變?yōu)椤熬坝^的龐大堆聚”,而電視媒介正是支配景觀產(chǎn)業(yè)的主體,在工業(yè)時(shí)代,商品之所以成為商品是因?yàn)樗坝杏谩?但是在媒介時(shí)代,商品“被看到”才有消費(fèi)者青睞�！栋职秩ツ膬骸返匿浿剖拱姿麓逍纬闪伺c真實(shí)的白寺村所不盡相同的社會(huì)學(xué)中的景觀。以竹林、水庫(kù)、溪流、竹筒飯等鏡頭的運(yùn)用給受眾營(yíng)造了一個(gè)“中國(guó)最安靜的村莊”,以明星的影響力帶動(dòng)了景觀的影響范圍。 該節(jié)目營(yíng)造出的景觀主要影響著三個(gè)主體,主體一是電視節(jié)目的受眾,主要表現(xiàn)在帶來(lái)了景觀消費(fèi),《爸爸去哪兒》節(jié)目的播出,為白寺村帶來(lái)大量的游客。他們從觀眾變?yōu)橛慰?這一身份的轉(zhuǎn)變主要是：(一)自我身份認(rèn)同的需要；(二)炫耀性消費(fèi)的鼓動(dòng)；(三)電視誘發(fā)的無(wú)窮欲望。 主體二是白寺村村落的本身,白寺村被景觀化之后與之前的真實(shí)村落并不完全相同,但是卻大力的推動(dòng)了白寺村的旅游業(yè)的發(fā)展,從而帶動(dòng)了經(jīng)濟(jì)的增長(zhǎng),但是白寺村作為景觀消費(fèi)卻存在不足：(一)“爸爸”元素為主導(dǎo)元素；(二)旅游資源單一。 主體三是生活在白寺村里的村民,村民根據(jù)是否在景觀的白寺村里得到受益選擇保護(hù)景觀或者破壞景觀,甚至采用破壞景觀的威脅方式來(lái)達(dá)到自己的某種目的。同時(shí)又有大量的外出務(wù)工村民選擇加入景觀中來(lái)。
[Abstract]:Hunan Satellite TV's parent-child interactive Reality Show program, where did Dad go, triggered a high ratings rate. Baici Village, located in Pingjiang County, Hunan Province, served as the arduous task of the program's ninth and tenth stages. Among them, the tenth issue of Urban Network reached 5.3, which became the highest rating of the 12 programs. The image of the White Temple Village was displayed overnight in front of the audience. Before the show was broadcast, the village was only known to a very small number of locals, but after it was broadcast, it was quickly revealed to hundreds of millions of viewers that the number of visitors to visit under the name of "Daddy" was also growing in a straight line. Bai Si Village has changed from a small village to a landscape of great attention. The broadcast of the program has had a great impact on the village, the villagers' life and the consumption of the audience. Since the world has gradually changed from "the accumulation of goods" to "the mass accumulation of the landscape", the television media is the main body that dominates the landscape industry. In the industrial age, commodities became commodities because they were "useful". But in the age of the media, goods were "seen" by consumers. The recording of "where did Dad go" made the village form a sociological landscape different from the real one. With the use of bamboo forest, reservoir, stream, bamboo tube rice and so on, the audience has created a "most quiet village in China", and the influence of the stars has driven the scope of the landscape. The landscape created by the program mainly affects the three main bodies. The main body is the audience of the TV program, which mainly shows in the landscape consumption. The broadcast of the "where to Dad" program brings a large number of tourists to the White Temple Village. The transformation of their identity from audience to tourist is mainly as follows: (1) the need of self-identity; (2) the agitation of conspicuous consumption; (3) the endless desire induced by television. The second main body is the village itself of the White Temple Village. After the village was landscaped, the village was not exactly the same as the real village before, but it vigorously promoted the development of the tourism industry of the village, thus driving the economic growth. However, as a landscape consumption, Bai Si Village is deficient: (1) the "father" element is the dominant element; (2) the tourism resources are single. The third part is the villagers who live in the village of Bai Temple. The villagers choose to protect or destroy the landscape according to whether they get the benefit or not, and even use the threat of destroying the landscape to achieve their own purpose. At the same time, there are a large number of migrant workers villagers choose to join the landscape.
【學(xué)位授予單位】：云南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：G222

【共引文獻(xiàn)】

相關(guān)博士學(xué)位論文 前10條

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