發(fā)布時(shí)間：2018-03-03 11:15

  本文選題：旅游紀(jì)念品設(shè)計(jì)　切入點(diǎn)：平遙古城文化　出處：《長(zhǎng)春工業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：平遙古城是山西省境內(nèi)的一顆璀璨明珠,其歷史悠長(zhǎng),給后人留下的文物古跡可謂浩繁。平遙古城有建筑文化、漆器文化、皮影文化、社火文化等文化,文化底蘊(yùn)深厚。隨著旅游熱潮高漲,游客將從“衣食住行購?qiáng)省绷矫鎭硗苿?dòng)地方旅游經(jīng)濟(jì)的發(fā)展。經(jīng)過實(shí)地考察和調(diào)研發(fā)現(xiàn),平遙古城的旅游紀(jì)念品現(xiàn)狀不容樂觀,缺乏地域特色和時(shí)代特征。地方政府重視旅游景區(qū)的投資和建設(shè),卻忽視了旅游市場(chǎng)的重要作用。本文分析了平遙古城的文化藝術(shù),歸納總結(jié)了旅游紀(jì)念品的概念及特征,并提出了平遙古城旅游紀(jì)念品的設(shè)計(jì)原則和設(shè)計(jì)策略。在旅游紀(jì)念品的設(shè)計(jì)實(shí)踐中,提取古城文化視覺設(shè)計(jì)元素,以設(shè)計(jì)心理學(xué)、產(chǎn)品語意學(xué)、產(chǎn)品符號(hào)學(xué)等產(chǎn)品設(shè)計(jì)理論知識(shí)為指導(dǎo),制定出設(shè)計(jì)方案。提取晉商文化視覺元素如“鼎”、“銅幣”、“匯通天下”匾額、“紫垣樞極”金匾和“輕重權(quán)衡千金日利,中西匯兌一紙風(fēng)行”楹聯(lián)以及日升昌正門元素設(shè)計(jì)了一系列旅游紀(jì)念品——“匯通天下”、“人道酬誠”、“紫垣樞極”筆筒擺件,三款筆筒擺件從不同方面體現(xiàn)晉商“匯通天下”的財(cái)富實(shí)力、“人道酬誠”的誠信價(jià)值觀、創(chuàng)新的經(jīng)商思想。辦公人士在使用筆筒擺件的過程中,不忘晉商精神,誠信做人做事。提取建筑文化視覺元素—金井市樓設(shè)計(jì)了“市樓”收納盒。最后運(yùn)用3D打印技術(shù)將“匯通天下”數(shù)字模型制作出來,驗(yàn)證設(shè)計(jì)方案的可行性和合理性,同時(shí)嘗試將該技術(shù)運(yùn)用于平遙古城旅游紀(jì)念品的個(gè)性化設(shè)計(jì)制作中。廣闊的市場(chǎng)發(fā)展前景及具有文化符號(hào)的旅游紀(jì)念品品牌的建立,能夠在一定程度上推動(dòng)平遙古城旅游紀(jì)念品產(chǎn)業(yè)的發(fā)展壯大。希望這幾款旅游紀(jì)念品能夠傳承和弘揚(yáng)平遙古城文化,為推動(dòng)地方旅游經(jīng)濟(jì)的發(fā)展做出貢獻(xiàn)。
[Abstract]:Pingyao ancient city is a bright pearl in Shanxi Province, its history is long, and the cultural relics and monuments left behind to future generations can be described as numerous. Pingyao ancient city has architectural culture, lacquer ware culture, shadow culture, social fire culture and so on. With the upsurge of tourism, tourists will promote the development of local tourism economy from six aspects of "clothing, food, housing, shopping and entertainment." after field inspection and investigation, it is found that the present situation of tourist souvenirs in Pingyao ancient city is not optimistic. The local government attaches importance to the investment and construction of tourist attractions, but neglects the important role of the tourism market. This paper analyzes the culture and art of Pingyao ancient city, summarizes the concept and characteristics of tourist souvenirs. The design principles and strategies of Pingyao ancient city tourist souvenirs are put forward. In the design practice of tourist souvenirs, the visual design elements of ancient city culture are extracted to design psychology and product semantics. Under the guidance of product semiotics and other product design theories, the design scheme was formulated. The Jin merchants' cultural visual elements such as "Ding", "copper coin", "Huitong World" plaque, "Purple Yuan Pivot" gold plaque and "weight and weight weigh thousands of gold and profit," Chinese and Western exchange a popular "couplets" and the main entrance elements of Rishengchang designed a series of tourist souvenirs-"Huitong World", "humanity pay sincerity", "Purple Yuan Pivoji" penholder pendulum, The three types of penholder pendants reflect the wealth strength of Shanxi merchants in different aspects, the values of honesty and sincerity of humanity, and innovative business ideas. Office personnel do not forget the spirit of Jin merchants in the process of using the pencil-tube pendants. Honest people do things. Extract architectural cultural visual elements-Jinjing Shilou design "City Building" storage box. Finally, using 3D printing technology to make "Huitong World" digital model, to verify the feasibility and rationality of the design. At the same time, it tries to apply this technology to the personalized design and manufacture of tourist souvenirs in Pingyao ancient city. To some extent, it can promote the development of Pingyao ancient city tourism souvenir industry. I hope these tourist souvenirs can inherit and carry forward Pingyao ancient city culture, and contribute to the development of local tourism economy.
【學(xué)位授予單位】：長(zhǎng)春工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TB472

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