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  本文關(guān)鍵詞： 安徽老街 攝影散文集 文化遺產(chǎn) 包裝與設(shè)計　出處：《安徽工程大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：地處我國中東部的安徽省地域文化豐富,老街建筑和景觀是其傳統(tǒng)文化的縮影。隨著數(shù)字化和快餐文化的崛起,老手藝呈現(xiàn)著斷裂的危險,前輩傳統(tǒng)的生活和生產(chǎn)方式慢慢被遺忘。創(chuàng)作以攝影的方式作為突破口,從整體包裝設(shè)計的角度,對《安徽老街?jǐn)z影散文集》明信片活頁式的包裝思路作闡明,做到內(nèi)容形式完美統(tǒng)一,既符合審美情趣,又符合綠色環(huán)保理念。通過走訪調(diào)查和專題攝影的研究方式,對安徽省16個地市的31條老街進(jìn)行攝影和文字創(chuàng)作,最后對圖文資料以明信片活頁式的形式進(jìn)行整體包裝設(shè)計,并主要從兩個方面進(jìn)行創(chuàng)作和研究。第一章在緒論部分對研究背景、現(xiàn)狀以及研究可行性進(jìn)行了綜述。第二章對攝影專題拍攝和包裝設(shè)計的構(gòu)想進(jìn)行了客觀闡述,分別從攝影創(chuàng)作方式和研究方法、整體包裝設(shè)計構(gòu)想和思路進(jìn)行了分析,用專題創(chuàng)作和整體包裝設(shè)計的形式對安徽傳統(tǒng)文化進(jìn)行深層次的挖掘。通過記錄老街生產(chǎn)生活方式以及即將逝去的傳統(tǒng)手工業(yè)類型,用專題創(chuàng)作及整體包裝設(shè)計的雙重表現(xiàn),喚起消費(fèi)者的意識覺醒,主動擔(dān)負(fù)起熱愛傳統(tǒng)文化、保護(hù)珍貴歷史文化遺產(chǎn)的責(zé)任。
[Abstract]:Anhui Province, located in the central and eastern part of China, is rich in regional culture. The old street architecture and landscape is the epitome of its traditional culture. With the rise of digitalization and fast food culture, the old craft presents the danger of breaking. The traditional life and production methods of the older generation have been gradually forgotten. The creative method of photography as a breakthrough, from the perspective of the overall packaging design, the "Anhui Old Street Photographic essays" postcard loose-leaf packaging ideas are expounded. To achieve the perfect unity of content form, not only in line with the aesthetic taste, but also in line with the concept of green environmental protection. In this paper, 31 old streets in 16 cities of Anhui Province were taken for photography and writing. Finally, the whole package was designed in the form of postcard loose-leaf. And mainly from two aspects of the creation and research. The first chapter in the introduction to the research background. The present situation and the feasibility of the research are summarized. Chapter two gives an objective description of the concept of photography shooting and packaging design, respectively from the photography creative methods and research methods. The whole package design conception and train of thought were analyzed. With the form of thematic creation and integral packaging design of Anhui traditional culture of deep excavation. By recording the old street production and life style as well as the passing of traditional handicraft types. With the dual expression of thematic creation and overall packaging design, the consumers are awakened to take the responsibility of loving traditional culture and protecting precious historical and cultural heritage.
【學(xué)位授予單位】：安徽工程大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TB482

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