本文關(guān)鍵詞： 網(wǎng)絡(luò)影評(píng) 全媒體 消費(fèi)化 符號(hào)消費(fèi) 消費(fèi)文化　出處：《山東大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：網(wǎng)絡(luò)影評(píng)作為文藝批評(píng)的一種新形式,與傳統(tǒng)影評(píng)相比具有"短、平、快"的特點(diǎn)。進(jìn)入全媒體時(shí)代后,網(wǎng)絡(luò)影評(píng)得到了進(jìn)一步的發(fā)展并且在原有基礎(chǔ)上衍生出了新的特征,其中又以消費(fèi)化特征最為突出。目前,關(guān)于網(wǎng)絡(luò)影評(píng)的研究已經(jīng)得到了學(xué)界的廣泛重視,相關(guān)研究的重點(diǎn)主要集中在網(wǎng)絡(luò)影評(píng)產(chǎn)生的環(huán)境、表現(xiàn)出的特點(diǎn)和現(xiàn)階段暴露出的問(wèn)題等方面。本文主要從消費(fèi)文化的角度出發(fā),通過(guò)分析網(wǎng)絡(luò)影評(píng)消費(fèi)化特征的內(nèi)涵、表現(xiàn)及影響,闡述了網(wǎng)絡(luò)時(shí)代影視批評(píng)模式的主要特征,并對(duì)其意義進(jìn)行了評(píng)價(jià)和反思。文章的主要內(nèi)容包括四個(gè)部分:第一部分簡(jiǎn)要分析了中國(guó)網(wǎng)絡(luò)影評(píng)的一般特征及其在全媒體時(shí)代出現(xiàn)的大數(shù)據(jù)直觀性、場(chǎng)域交互性、消費(fèi)化等新的特征。第二部分闡釋了網(wǎng)絡(luò)影評(píng)消費(fèi)化特征的語(yǔ)境和內(nèi)涵。本文認(rèn)為,在全媒體語(yǔ)境下,網(wǎng)絡(luò)影評(píng)有利于提升社會(huì)整體的精神文化消費(fèi)水平,同時(shí)作為消費(fèi)活動(dòng)組成成分的網(wǎng)絡(luò)影評(píng)本身也具有可消費(fèi)性,因此可以從消費(fèi)的手段、過(guò)程和場(chǎng)域等角度對(duì)網(wǎng)絡(luò)影評(píng)的消費(fèi)化內(nèi)涵作進(jìn)一步的分析。第三部分從網(wǎng)絡(luò)影評(píng)的資本利益消費(fèi)、符號(hào)話語(yǔ)消費(fèi)和趣味消費(fèi)等三個(gè)層面出發(fā),對(duì)網(wǎng)絡(luò)影評(píng)消費(fèi)化特征的具體表現(xiàn)形式進(jìn)行了闡述和分析。第四部分對(duì)現(xiàn)階段網(wǎng)絡(luò)影評(píng)消費(fèi)化特征的利弊影響作出判斷并進(jìn)行分析。網(wǎng)絡(luò)影評(píng)消費(fèi)化特征同時(shí)具有積極意義和消極意義..網(wǎng)絡(luò)影評(píng)消費(fèi)化特征的積極意義主要體現(xiàn)為網(wǎng)絡(luò)影評(píng)可以影響電影本身的創(chuàng)作與消費(fèi),培養(yǎng)大眾群體的主體性與自覺(jué)性以及改變傳統(tǒng)的批評(píng)格局等方面。其消極意義則主要體現(xiàn)為批評(píng)主體性的消解,文藝批評(píng)自身的異化以及批評(píng)的思維和邏輯同質(zhì)化等方面。通過(guò)以上分析論證,本文認(rèn)為網(wǎng)絡(luò)影評(píng)在新時(shí)期應(yīng)當(dāng)建立自覺(jué)自律的批評(píng)話語(yǔ)體系,充分關(guān)注批評(píng)活動(dòng)的社會(huì)價(jià)值和審美價(jià)值。加強(qiáng)對(duì)網(wǎng)絡(luò)影評(píng)消費(fèi)化特征的研究和分析,既是文藝批評(píng)順應(yīng)時(shí)代發(fā)展的體現(xiàn),也是其實(shí)現(xiàn)自身發(fā)展的必然要求。在網(wǎng)絡(luò)時(shí)代的消費(fèi)語(yǔ)境中,網(wǎng)絡(luò)影評(píng)在建立健全評(píng)價(jià)體系的同時(shí),還應(yīng)堅(jiān)定批評(píng)的價(jià)值立場(chǎng)和批判精神,從而實(shí)現(xiàn)網(wǎng)絡(luò)影評(píng)的健康有序發(fā)展。
[Abstract]:As a new form of literary criticism, network film criticism has the characteristics of "short, flat and fast" compared with traditional film criticism. Network film review has been further developed and derived from the original new features, among which the most prominent feature of consumption. At present, the research on network film review has been widely paid attention to by the academic community. The focus of relevant research is mainly on the environment, characteristics and problems exposed at this stage. This paper mainly from the perspective of consumer culture. Through analyzing the connotation, performance and influence of the consumption characteristics of the network film criticism, this paper expounds the main characteristics of the film and television criticism mode in the network era. The main content of the article includes four parts: the first part briefly analyzes the general characteristics of Chinese online film review and the appearance of big data in the whole media era. The second part explains the context and connotation of the characteristics of online film criticism consumption. This paper argues that in the context of the whole media. Network film review is conducive to improve the overall level of social spiritual and cultural consumption, while as a component of consumption activities, the network film review itself is also consumable, so it can be used from the means of consumption. From the perspective of process and field, the paper makes a further analysis of the consumption connotation of network film review. The third part starts from three aspects: capital interest consumption, symbol discourse consumption and interest consumption. This paper expounds and analyzes the concrete manifestation of the characteristics of the consumption of the network film review. Part 4th judges and analyzes the advantages and disadvantages of the characteristics of the consumption of the network film review at the present stage. The characteristics of the consumption of the network film review have the same characteristics. Positive significance and negative significance... The positive significance of the characteristics of the consumption of online film review is mainly reflected in the network film review can affect the creation and consumption of the film itself. Cultivating the subjectivity and consciousness of mass groups and changing the traditional pattern of criticism, its negative significance is mainly reflected in the elimination of the subjectivity of criticism. The dissimilation of literary criticism itself and the homogeneity of thinking and logic of criticism. Through the above analysis and argumentation, this paper holds that the network film criticism should establish a self-conscious and self-disciplined critical discourse system in the new period. Paying full attention to the social value and aesthetic value of criticism activities and strengthening the study and analysis of the characteristics of consumption of network film criticism is the embodiment of literary criticism conforming to the development of the times. It is also an inevitable requirement for its own development. In the consumer context of the network era, the network film review should establish a sound evaluation system, but also strengthen the value of criticism and the spirit of criticism. In order to achieve the healthy and orderly development of network film review.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J905

【相似文獻(xiàn)】

相關(guān)期刊論文 前4條

1 張建生;;消費(fèi)語(yǔ)境中的寫作[J];社科縱橫;2006年07期

2 李志方;;當(dāng)代中國(guó)電視中女性形象的“泛消費(fèi)化”[J];劍南文學(xué)(經(jīng)典教苑);2013年04期

3 金天星;卞軼男;;電影市場(chǎng)的消費(fèi)化與電影審美的消費(fèi)性重構(gòu)[J];中國(guó)電影市場(chǎng);2012年05期

4 劉克禮;;人性的簡(jiǎn)化與文學(xué)消費(fèi)化[J];畢節(jié)學(xué)院學(xué)報(bào);2008年02期

相關(guān)重要報(bào)紙文章 前10條

1 于翔;企業(yè)應(yīng)用消費(fèi)化[N];網(wǎng)絡(luò)世界;2008年

2 本報(bào)記者 宋家雨;企業(yè)級(jí)存儲(chǔ)技術(shù)走向消費(fèi)化[N];網(wǎng)絡(luò)世界;2009年

3 ;消費(fèi)化趨勢(shì)導(dǎo)致IT管理出現(xiàn)盲點(diǎn)[N];網(wǎng)絡(luò)世界;2012年

4 青蛙公司(FROG);IT企業(yè)如何應(yīng)對(duì)消費(fèi)化浪潮[N];經(jīng)濟(jì)觀察報(bào);2013年

5 李佳師;全力擁抱信息技術(shù)消費(fèi)化時(shí)代[N];中國(guó)電子報(bào);2012年

6 本報(bào)記者 金小鹿;IT消費(fèi)化不應(yīng)是負(fù)擔(dān)[N];中國(guó)計(jì)算機(jī)報(bào);2012年

7 本報(bào)記者 李奕;云計(jì)算加速IT應(yīng)用消費(fèi)化[N];中國(guó)計(jì)算機(jī)報(bào);2013年

8 本報(bào)記者 陳翔;IT消費(fèi)化改變企業(yè)協(xié)作[N];中國(guó)計(jì)算機(jī)報(bào);2012年

9 早報(bào)記者 沈雁飛;中國(guó)不可能一步實(shí)現(xiàn)“消費(fèi)化”轉(zhuǎn)型[N];東方早報(bào);2008年

10 小溪飛水;IT消費(fèi)化暗動(dòng)PC格局 TCL電腦策動(dòng)戰(zhàn)略擴(kuò)張[N];中國(guó)經(jīng)營(yíng)報(bào);2007年

相關(guān)碩士學(xué)位論文 前1條

1 李志敏;當(dāng)代網(wǎng)絡(luò)影評(píng)的消費(fèi)化特征研究[D];山東大學(xué);2017年

，

本文編號(hào)：1462848