【摘要】：IPTV業(yè)務的特性和新的商業(yè)模式一直是電信運營商研究的方向。IPTV業(yè)務能否進入規(guī)模發(fā)展期,影響其的關鍵因素是增值業(yè)務的實用性。本文通過利用智能圖像尋址廣告技術來改變傳統(tǒng)的IPTVEPG的非實時交互模式,實現(xiàn)IPTV幀內對象提取,使用戶與感興趣的視頻對象能進行即時的交互;通過視頻對象對應的詳細內容提示、彈出的購買界面、超鏈接等,實現(xiàn)實時的交互式購買支付,滿足沖動消費。文中提出的尋址廣告技術是未來IPTV一種較好的業(yè)務,充分體現(xiàn)了IPTV的交互性。本文對尋址系統(tǒng)進行了電信級的系統(tǒng)設計與實現(xiàn),并提出了實現(xiàn)的難點與建議。
[Abstract]:The characteristics of IPTV service and the new business model have been the research direction of telecom operators. Whether the IPTV service can enter the period of scale development is the key factor that affects the practicability of value-added service. In this paper, we use intelligent image addressable advertising technology to change the traditional non-real-time interaction mode of IPTVEPG, realize IPTV intra-frame object extraction, so that users can interact with interested video objects in real time. Through the video object corresponding detailed content prompt, the pop-up purchase interface, the hyperlink and so on, realizes the real-time interactive purchase payment, satisfies the impulse consumption. The addressable advertising technology proposed in this paper is a better service for IPTV in the future, which fully reflects the interactivity of IPTV. In this paper, the design and implementation of the address system at telecommunication level are presented, and the difficulties and suggestions are put forward.
【作者單位】： 中國電信股份有限公司上海研究院 中國電信股份有限公司上海研究院 中國電信股份有限公司上海研究院
【分類號】：TN949.2

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