【摘要】：文化再造是對(duì)文化再利用的一個(gè)新的手段,其所指不僅是對(duì)文化意象的提取和生硬套用,而是在理解和分析的基礎(chǔ)上賦予舊有文化新的生命新的發(fā)展。 隱喻學(xué)是語(yǔ)言學(xué)中研究隱喻的一個(gè)分支,現(xiàn)有的隱喻學(xué)研究對(duì)隱喻的修辭作用、認(rèn)知功能、產(chǎn)生機(jī)制以及使用方法等幾個(gè)方面,結(jié)合語(yǔ)言表達(dá)的語(yǔ)境、語(yǔ)用、語(yǔ)意、語(yǔ)構(gòu)等要素,做了大量的分析。隱喻是語(yǔ)言表達(dá)的基本方式之一,而后發(fā)展成為一種認(rèn)知和思想方式,廣泛地應(yīng)用于各個(gè)領(lǐng)域。隱喻在設(shè)計(jì)中的應(yīng)用已不鮮見,尤其是在廣告設(shè)計(jì),界面的視覺設(shè)計(jì)和一些建筑或產(chǎn)品設(shè)計(jì)中,隱喻手法已被發(fā)揮的淋漓精致,但大多都停留在視覺層面�，F(xiàn)代產(chǎn)品設(shè)計(jì)朝向多維度感官擴(kuò)增方面發(fā)展,強(qiáng)調(diào)功能的聯(lián)覺性。產(chǎn)品中實(shí)現(xiàn)文化再造應(yīng)當(dāng)結(jié)合產(chǎn)品本身的特點(diǎn)和創(chuàng)新設(shè)計(jì)來(lái)發(fā)揮文化的隱性部分。如何使用隱喻學(xué)方法,有效提取文化元素,經(jīng)過(guò)分析和重構(gòu),并利用產(chǎn)品的智能化和交互特征再造文化元素,是本文研究的重點(diǎn)。 文化產(chǎn)品的再造一方面是對(duì)文化的解讀和再利用,另一方面則是對(duì)產(chǎn)品的創(chuàng)新和再設(shè)計(jì)。本文首先分析文化與造物的關(guān)系,闡釋文化再造的概念和意義。同時(shí),剖析隱喻學(xué)中對(duì)隱喻的現(xiàn)有研究,結(jié)合當(dāng)前的隱喻案例,討論其在產(chǎn)品設(shè)計(jì)文化元素再造中的可行性和作用,總結(jié)出關(guān)于義素分析、活動(dòng)隱喻、情感化交互等關(guān)于隱喻的理論和方法。接著通過(guò)介紹現(xiàn)代情感化互動(dòng)產(chǎn)品的設(shè)計(jì)案例和以傳感技術(shù)為主要的實(shí)現(xiàn)關(guān)鍵技術(shù),結(jié)合提取的文化元素進(jìn)一步討論再造的方法。最后,將此方法應(yīng)用到兩個(gè)旅游產(chǎn)品設(shè)計(jì)的實(shí)例中去,提取杭州西湖文化,對(duì)智能化交互式桌面加濕器進(jìn)行再造設(shè)計(jì),證明了理論和方法的可實(shí)現(xiàn)性。
[Abstract]:Cultural reengineering is a new means to reuse culture, which not only refers to the extraction and stiff application of cultural image, but also endows the old culture with a new life and new development on the basis of understanding and analysis. Metaphorics is a branch of the study of metaphor in linguistics. The existing metaphorical studies on the rhetorical function, cognitive function, production mechanism and usage of metaphor are combined with the context, pragmatics and meaning of language expression. A great deal of analysis has been done on the elements such as construction. Metaphor is one of the basic ways of language expression, and then develops into a way of cognition and thought, which is widely used in various fields. The application of metaphor in design is not uncommon, especially in advertising design, visual design of interface and some architectural or product design, metaphor techniques have been played exquisite, but mostly stay in the visual level. Modern product design develops towards multi-dimensional sensory amplification, emphasizing synesthesia. In order to realize the cultural reengineering, the recessive part of the culture should be brought into full play according to the characteristics of the product itself and the innovative design. How to use metaphorical methods to extract cultural elements effectively, to analyze and reconstruct them, and to reconstruct cultural elements by using the intelligent and interactive features of products is the focus of this paper. On the one hand, the reengineering of cultural products is the interpretation and reuse of culture, on the other hand, it is the innovation and redesign of products. This paper first analyzes the relationship between culture and creation, explains the concept and significance of cultural reengineering. At the same time, this paper analyzes the existing research on metaphor in metaphorics, and discusses its feasibility and function in the reconstruction of cultural elements of product design, combining with the current cases of metaphor, and summarizes the analysis of sememe and the metaphor of activity. Emotional interaction and other theories and methods of metaphor. Then through introducing the design case of the modern emotional interactive product and the key technology of realizing the sensor technology, combining with the extracted cultural elements, the method of reconstruction is further discussed. Finally, this method is applied to two examples of tourism product design, the culture of West Lake in Hangzhou is extracted, and the intelligent interactive desktop humidifier is redesigned, which proves the realizability of the theory and method.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TB472

【共引文獻(xiàn)】

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