本文選題：本土動畫 + 角色群　； 參考：《湖南大學》2008年碩士論文

【摘要】： 在政策大力扶持動畫產(chǎn)業(yè)的今天,本土動畫已經(jīng)成為當今社會關注的熱點。然而當前眾多的本土作品中,普遍存在著角色群視覺形象風格雜糅不成體系的現(xiàn)象,影響了民族文化的傳承以及本土動畫的品牌的建立和傳播,阻礙了動畫產(chǎn)業(yè)的健康和可持續(xù)發(fā)展。因此,學習先進國家的成功經(jīng)驗,結合各學科相關知識,提出科學的設計原則與方法,創(chuàng)造出成功的本土動畫角色群視覺形象,對于改變當前本土動畫落后和的現(xiàn)狀具有重要意義。 本文首先對角色群及相關概念進行了定義,從動畫產(chǎn)業(yè)鏈角度就內(nèi)容、制作、播出、衍生產(chǎn)品和最終客戶幾個環(huán)節(jié)的現(xiàn)狀進行分析。從動畫角色群視覺形象的現(xiàn)狀出發(fā),分別從造型技法層面總結歸納了個體動畫角色的設計方法,從文化層面分析了動畫產(chǎn)業(yè)大國的文化對其動畫角色的影響,從經(jīng)濟層面分別對外在因素和內(nèi)在因素進行了剖析。 本文以傳播學、廣告學的理論知識為基礎,提出了動畫角色群視覺形象設計的原則,通過研究國外優(yōu)秀案例分析國內(nèi)動畫存在問題。以符號學相關知識為指導總結了個體角色形象的設計方法,繼而總結提煉出普遍公式以適用與角色群的形象設計,并綜合符號語義上的深層結構關系,建立解讀動畫角色群關系的完整模式。 最后系統(tǒng)化設計思路,結合前文所總結的設計原則和方法,擬制定了完整的角色群視覺設計的流程圖,對動畫創(chuàng)作相關人員具有一定的借鑒價值。
[Abstract]:In the policy support animation industry today, local animation has become the focus of attention. However, in the current numerous local works, there is a phenomenon that the visual image style of the characters and groups is mixed and not systematic, which affects the inheritance of the national culture and the establishment and dissemination of the local animation brand. It hinders the healthy and sustainable development of animation industry. Therefore, learning from the successful experiences of advanced countries and combining the relevant knowledge of various disciplines, scientific design principles and methods are put forward to create a successful visual image of local animation characters. For changing the current local animation backward and the status quo has important significance. This paper first defines the role group and related concepts, and analyzes the current situation of content, production, broadcasting, derivative products and final customers from the perspective of animation industry chain. Starting from the present situation of the visual image of the animation character group, this paper summarizes the design methods of the individual animation character from the modeling technique level, and analyzes the influence of the culture of the big animation industry on the animation character from the cultural level. From the economic level, the external factors and internal factors are analyzed. Based on the theoretical knowledge of communication and advertising, this paper puts forward the principles of visual image design of animation characters and groups, and analyzes the problems existing in domestic animation by studying foreign excellent cases. Under the guidance of semiotics knowledge, this paper summarizes the design method of individual character image, then summarizes the general formula to apply to the image design of role group, and synthesizes the deep structure relation of symbol semantics. To establish a complete model for interpreting the relationship between animation characters and groups. Finally, the systematic design ideas, combined with the design principles and methods summarized above, to formulate a complete role group visual design flow chart, which has a certain reference value for animation creation related personnel.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2008
【分類號】：J954

【引證文獻】

相關碩士學位論文 前5條

1 田曉璇;動畫造型創(chuàng)作的中國繪畫元素應用與創(chuàng)新[D];西北大學;2011年

2 肖永杰;敦煌故事畫在動畫造型設計中的應用研究[D];蘭州大學;2012年

3 許素君;楚美術造型方法在動畫形象設計中的研究[D];湖北工業(yè)大學;2012年

4 郝翰;中國神話傳說角色動畫造型中的傳統(tǒng)繪畫元素研究[D];西北大學;2012年

5 何君華;中山動漫產(chǎn)業(yè)發(fā)展模式研究[D];電子科技大學;2012年

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本文編號：1789654