本文選題：報(bào)紙廣告 + 生命力�。� 參考：《西南交通大學(xué)》2013年碩士論文

【摘要】：報(bào)紙廣告的生命力設(shè)計(jì)的研究即是從生命力的視覺注意力的強(qiáng)弱和時(shí)間的長(zhǎng)短的角度來研究報(bào)紙廣告在報(bào)紙這個(gè)傳統(tǒng)媒介滋生下的一種特殊的信息語(yǔ)言。報(bào)紙廣告的生命力設(shè)計(jì)作用可以提升報(bào)紙廣告的注目率,美化報(bào)紙版面,有助于提升報(bào)社品牌形象,提高報(bào)紙的銷售,延長(zhǎng)它的生命周期,可以達(dá)到廣告營(yíng)銷效果的最大化。為此提出報(bào)紙廣告生命力設(shè)計(jì)研究為論題,為報(bào)社編輯和廣告設(shè)計(jì)師對(duì)如何增強(qiáng)報(bào)紙廣告的視覺生命力和時(shí)間生命力設(shè)計(jì)提供方向和理論依據(jù)。 本文的核心論點(diǎn)是在基于報(bào)紙?zhí)卣飨碌膱?bào)紙廣告的生命力設(shè)計(jì)研究,具體而言是指利用一些獨(dú)具報(bào)紙?zhí)卣髟嘏c報(bào)紙廣告的設(shè)計(jì)視覺元素相結(jié)合做出的具有生命力的報(bào)紙廣告。通過圍繞這些核心展開對(duì)現(xiàn)有的國(guó)內(nèi)外報(bào)紙廣告的表現(xiàn)方法的現(xiàn)狀進(jìn)行分析總結(jié)、從而發(fā)現(xiàn)問題,到最后再圍繞報(bào)紙廣告的視覺生命力和時(shí)間生命力的核心問題,結(jié)合國(guó)內(nèi)外一些具有創(chuàng)意的報(bào)紙廣告設(shè)計(jì)方法,研究出報(bào)紙廣告的生命力設(shè)計(jì)方法。 本文第一章,敘述了課題的研究背景和提出報(bào)紙廣告存在那些問題、現(xiàn)狀、以及內(nèi)容、目標(biāo)與方法。第二章主要是論述了報(bào)紙廣告的發(fā)展,詳細(xì)的解釋了報(bào)紙廣告和生命力的概念。第三章總結(jié)報(bào)紙廣告的生命力設(shè)計(jì)研究的意義,第四章對(duì)報(bào)紙廣告的視覺元素做出分析。最后根據(jù)報(bào)紙的特征和廣告的設(shè)計(jì)要素,結(jié)合國(guó)內(nèi)外優(yōu)秀的廣告設(shè)計(jì)方法,總結(jié)出報(bào)紙廣告生命力設(shè)計(jì)的表達(dá)方法。
[Abstract]:The research on the vitality design of newspaper advertisement is to study the special information language of newspaper advertisement in the traditional medium of newspaper from the point of view of the visual attention of vitality and the length of time. The vitality design function of newspaper advertisement can enhance the attention rate of newspaper advertisement, beautify newspaper layout, promote newspaper brand image, improve newspaper sales, prolong its life cycle, and achieve the maximum effect of advertising marketing. This paper puts forward the research of newspaper advertisement vitality design as the topic, and provides the direction and theoretical basis for newspaper editor and advertisement designer on how to enhance the visual vitality and time vitality design of newspaper advertisement. The key point of this paper is to study the vitality design of newspaper advertising based on newspaper features, specifically refers to the combination of some unique newspaper feature elements and the design visual elements of newspaper advertising to make newspaper advertisements with vitality. Through the analysis and summary of the present situation of the present performance methods of the newspaper advertisement at home and abroad around these cores, we can find out the problem, and finally focus on the core problem of the visual vitality and the time vitality of the newspaper advertisement. Combining with some creative methods of newspaper advertisement design at home and abroad, this paper studies the vitality design method of newspaper advertisement. The first chapter describes the research background of the subject and the problems, present situation, contents, objectives and methods of newspaper advertising. The second chapter mainly discusses the development of newspaper advertisement, explains the concept of newspaper advertisement and vitality in detail. The third chapter summarizes the significance of the vitality design of newspaper advertising, the fourth chapter analyzes the visual elements of newspaper advertising. Finally, according to the characteristics of newspapers and advertising design elements, combined with the excellent advertising design methods at home and abroad, summed up the expression method of newspaper advertising vitality design.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J524

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本文編號(hào)：1789594