本文選題：網(wǎng)絡游戲　切入點：網(wǎng)頁游戲　出處：《中山大學》2011年碩士論文

【摘要】：網(wǎng)絡游戲自2000年進入中國市場以來發(fā)展飛速, 2010年中國網(wǎng)絡游戲玩家數(shù)已超過1.2億,年營業(yè)收入高達323億人民幣,已大大超過電影產(chǎn)業(yè),網(wǎng)絡游戲逐漸成為一種常規(guī)的娛樂方式而被人們接受。 從2008年1月開始,作為網(wǎng)絡游戲的分支——網(wǎng)頁游戲進入了玩家們的視線,從《部落戰(zhàn)爭》開始,玩家們開始接觸較為完整的網(wǎng)頁游戲,隨后《武林英雄》、《明朝時代》、《熱血三國》這三款網(wǎng)頁游戲更是將這一領域徹底引爆。至2009年底,《熱血三國》正式上線運營1年半共營收3億元人民幣這吸引了全國上下無數(shù)的開發(fā)者和投資商進入這個新興的游戲領域——網(wǎng)頁游戲。 截止至2010年12月10日,全年在全國范圍內共有285款網(wǎng)頁游戲正式上線運營,而全年申請國家軟件著作權的網(wǎng)頁游戲超過4000款,這意味著每100個立項的網(wǎng)頁游戲項目中只有約7%的游戲能完成開發(fā)并最終上線。而在上述的285款新網(wǎng)頁游戲中,截止至2011年2月底,僅有6款營收達到“成功”標準,即月收入超過1000萬元人民幣,可見國內研發(fā)網(wǎng)頁游戲的公司之多,風險之大。因項目規(guī)模大小不同,研發(fā)一款網(wǎng)頁游戲的投資成本約為100~500萬元人民幣不等。 作者非常有幸地獲得廣州菲音信息科技有限公司的信任與支持,作為主策劃兼項目負責人之一參與新網(wǎng)頁游戲項目《真王》的全程開發(fā),經(jīng)歷了從項目立項、人員招聘、申請版權、設計、研發(fā)、測試的完整過程,目前已經(jīng)入上線運營階段,《真王》現(xiàn)處于穩(wěn)定運營中,用戶評價良好,已經(jīng)達到了上述“7%”的標準。 作者研究了大量國內外最前沿的策劃理論及文獻資料(僅書籍就超過15本,總計5000余頁),對網(wǎng)頁游戲策劃與設計的核心內容與關鍵環(huán)節(jié)進行整理總結與詳細解釋。正文中需要舉例或詳細講述細節(jié)之處,均以《真王》的游戲內容作為案例。 在將近半年的開發(fā)過程中,作者主要負責游戲主策劃和部分項目管理的工作。首先,制定了游戲的背景為中國古代戰(zhàn)國、游戲的類型為即時戰(zhàn)斗角色扮演游戲,并規(guī)劃了由44個子系統(tǒng)構成的系統(tǒng)框架,撰寫了所有子系統(tǒng)文檔的基礎架構和獨立完成超過30個子系統(tǒng)的系統(tǒng)說明文檔,每個文檔平均約3000-5000字,并實現(xiàn)部分主要功能的邏輯設計,如戰(zhàn)斗系統(tǒng)、技能系統(tǒng)等;第二,負責游戲整個數(shù)值系統(tǒng)和經(jīng)濟系統(tǒng)的設定,包括戰(zhàn)斗數(shù)值、技能數(shù)值的設定和經(jīng)驗、金錢、道具的產(chǎn)出和消耗規(guī)劃;第三,通過對市面上超過30款同類型游戲的仔細研究,對《真王》中的上百處細節(jié)進行調整和優(yōu)化;第四,作為項目負責人之一,負責制定項目的進度和計劃安排,具體到每人每日的工作內容和資源分配;第五,從立項至今,僅撰寫的策劃設計文檔(含上述提到的系統(tǒng)說明文檔)就超過50篇,逾10萬字,數(shù)值設計表20余張;最后,在項目上線后,我兼任游戲運營總負責人,負責與各游戲運營平臺之間的聯(lián)系與溝通,如服務器架設、開服宣傳、廣告活動設計等工作。 此外,作者通過對國內外30余款知名成功游戲的細節(jié)數(shù)據(jù),總結并挖掘其中在設計上的共同點,如市面上廣泛采用的引導方式的三類模型(在2.4中介紹)和對市面上廣泛采用的三類戰(zhàn)斗公式的研究(在3.2中介紹)等,包括部分因游戲題材差異而尚未在《真王》中被采用的設計理念未在文中提及。 《真王》目前處于正常上線運營中,擁有注冊用戶10萬余人,截至到2011年4月22日零點,《真王》在新網(wǎng)頁游戲排行榜上以72349票高居第二,玩家流失數(shù)據(jù)教同類游戲更低,滿足設計要求。
[Abstract]:Online games have been developing rapidly since they entered the Chinese market in 2000. In 2010, the number of online game players in China has exceeded 120 million, and the annual business income has reached 32 billion 300 million yuan, which has greatly surpassed that of the movie industry. Online games have gradually become a regular way of entertainment and are accepted by people.
From the beginning of January 2008, as a branch of network game web game game player into their line of sight, from the beginning of "tribal war", began to contact game player complete web games, then < hero >, < < > in the Ming Dynasty, the three blood > three web games is this field completely detonated by the end of 2009, "three blood > officially launched Operation 1 and a half years of total revenue of 300 million yuan this attracted across numerous developers and investors in the emerging areas of the game" game.
As of December 10, 2010, the annual nationwide total of 285 Web Games officially launched operations, while the annual application of the national software copyright web games more than 4000, which means that the game is only about 7% of the web games each of the 100 projects can be completed development and finally on the line. In the above 285 new "in the game, until the end of February 2011, only 6 revenue reached" success "standard, the monthly income of more than 10 million yuan, the domestic R & D web game companies, the risk of large project. Because of different size, the development of a web game investment cost of about 100~500 million yuan.
We are very fortunate to gain the trust and support of the Guangzhou Feiyin Mdt InfoTech Ltd, the whole project planning and development as the main responsible person participate in one of the new web game project < > really king from the experience of the project, staff recruitment, application, copyright, design, research and development, the integrity of the process of testing, has entered the stage of on-line operations < >, the true king is in stable operation, good user evaluation, has reached the "7%" standard.
The author studies the planning theory and literature at the forefront of a large number of domestic and foreign (the only books on more than 15 of the total, more than 5000 pages), the web game plan summarizing and explaining the core contents and design and the key link. For example, a detailed account of the details or need to place the text, are "really game content the king > as a case.
In the development process of half a year, the author is mainly responsible for the main game planning and project management work. First of all, to develop the game's background for Chinese ancient Warring States for the type of game, instant action role-playing game, and plan the system consists of 44 subsystems of the system frame, write all infrastructure subsystem the document and independently completed more than 30 subsystems of the document, each document is an average of about 3000-5000 words, and to achieve the main function of the part of logic design, such as the combat system, skill system; second, responsible for the whole value system and economic system settings, including combat skill set and numerical value, experience, money, props the output and consumption of third, based on careful planning; research on the market more than 30 models of the same type of game, to adjust and optimize the "one hundred details" in fourth, as the item; At one of the persons in charge is responsible for the project schedule and plan arrangement, specific to each person's daily work content and resource allocation; fifth, from the project so far, only write design document (including the above mentioned system documentation) is more than 50, more than 10 words, the number of value design table more than 20 pieces; finally in the project, on the line, I served as the game operation manager, responsible for contacting and communicating with the game operating platform, such as server, open service publicity, advertising design and so on.
In addition, the author details data of 30 domestic and foreign well-known successful game balance, summarize and mining in the design of common, such as three kinds of models are widely used on the market to guide the way (introduced in 2.4) and the research of three kinds of fighting formula is widely used in the market (introduced in 3. 2), including some differences because of the game theme design concept has not yet been used in < > in the true king is not mentioned in this essay.
The real Wang is currently in the normal online operation. It has more than 10 registered users. By the end of April 22, 2011, the "real Wang" ranked second on the new webpage game rankings by 72349 tickets, and the data of player loss taught similar games to lower the design requirements.

【學位授予單位】：中山大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：F49

【參考文獻】

相關碩士學位論文 前3條

1 李曉蕙;網(wǎng)頁游戲中界面設計的研究和應用[D];上海交通大學;2008年

2 劉璐;基于Flex的網(wǎng)頁游戲的研究與設計[D];北京化工大學;2009年

3 王倩;基于Flash網(wǎng)頁游戲的研究與設計[D];北京交通大學;2010年

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本文編號：1725271