本文選題：動(dòng)漫期刊 + 裝幀設(shè)計(jì)��； 參考：《河北大學(xué)》2013年碩士論文

【摘要】：21世紀(jì)初，中國政府對動(dòng)漫產(chǎn)業(yè)加大了扶持力度，先后出臺了一系列相關(guān)文件，對動(dòng)漫產(chǎn)業(yè)的發(fā)展做出全面而具體的戰(zhàn)略部署，推出了相關(guān)配套發(fā)展政策以保護(hù)和扶持國產(chǎn)動(dòng)漫。在這樣的大背景下中國的動(dòng)漫期刊也迎來了發(fā)展的機(jī)遇，與此同時(shí)新媒體的出現(xiàn)對傳統(tǒng)期刊產(chǎn)業(yè)帶來了嚴(yán)峻挑戰(zhàn)。 動(dòng)漫期刊在期刊市場中占的份額雖小但地位相對獨(dú)特，在青少年讀物中以自身的特點(diǎn)而擁有相對穩(wěn)定的市場地位，將會(huì)以它的基石之能，對中國動(dòng)漫產(chǎn)業(yè)的發(fā)展發(fā)揮出舉足輕重的作用。但是中國動(dòng)漫期刊在快速發(fā)展的同時(shí)也顯露出很多問題，競爭激烈卻同質(zhì)化現(xiàn)象嚴(yán)重，，原創(chuàng)力不足，種類貧乏，發(fā)行量不大，期刊特色不明顯，沒有形成良好的品牌策略。針對這些問題本文從動(dòng)漫期刊裝幀設(shè)計(jì)角度出發(fā)提出了塑造期刊品牌形象、提升刊物綜合競爭力的系統(tǒng)化設(shè)計(jì)方法，并加以分析、論證。 首先對中國動(dòng)漫期刊的發(fā)展歷程進(jìn)行了梳理，總結(jié)出中國動(dòng)漫期刊發(fā)展的主要三個(gè)階段。其次，本文就目前國內(nèi)動(dòng)漫類期刊裝幀設(shè)計(jì)的現(xiàn)狀和存在的問題進(jìn)行了分析與總結(jié)。針對這些問題，提出了解決的方法：建構(gòu)“期刊的裝幀設(shè)計(jì)系統(tǒng)”，即將期刊的裝幀設(shè)計(jì)始終以系統(tǒng)地、整體地眼光來看待和思考，不再只是針對單個(gè)視覺設(shè)計(jì)元素的孤立設(shè)計(jì)，而是根據(jù)不同刊物的辦刊理念和內(nèi)容，用系統(tǒng)化的設(shè)計(jì)方法為刊物中的各個(gè)視覺元素之間建立起合理、有序的視覺秩序關(guān)系，完善內(nèi)容信息的再建構(gòu)；并針對期刊連續(xù)出版的特點(diǎn)，通過時(shí)間上的延續(xù)，不斷調(diào)整該裝幀設(shè)計(jì)系統(tǒng)，從而引導(dǎo)閱讀、提升閱讀品質(zhì)并塑造其品牌形象。這樣一個(gè)裝幀系統(tǒng)的設(shè)計(jì)是通過橫、縱兩個(gè)方向上子系統(tǒng)的交互建構(gòu)而形成的，文中詳細(xì)論述了該系統(tǒng)的建構(gòu)層次、建構(gòu)方式。除了理論上的闡述本文還以《漫友》期刊為例對“動(dòng)漫期刊裝幀設(shè)計(jì)系統(tǒng)”建構(gòu)方法與過程進(jìn)行了說明。最后這一方法在具體實(shí)踐中的運(yùn)用，將大大有益于刊物閱讀品質(zhì)的提升、品牌形象的塑造和綜合競爭力的提高。
[Abstract]:At the beginning of the 21st century, the Chinese government increased its support for the animation industry and successively issued a series of related documents to make a comprehensive and specific strategic plan for the development of the animation industry. Launched the relevant supporting development policies to protect and support domestic animation. Under such background, the Chinese animation periodical also ushered in the development opportunity, at the same time, the appearance of the new media brought the severe challenge to the traditional periodical industry. Animation periodicals in the periodical market share of the small but relatively unique status, in the juvenile reading materials with their own characteristics and have a relatively stable market position, will be its cornerstone can, Animation industry in China to play a pivotal role in the development. But at the same time, there are many problems in the rapid development of Chinese animation periodicals. The competition is fierce, but the homogeneity is serious, the originality is insufficient, the types are poor, the circulation is not large, the periodical features are not obvious, and there is no good brand strategy. In view of these problems, this paper puts forward a systematic design method of creating periodical brand image and promoting the comprehensive competitiveness of publications from the angle of binding design of animation periodicals, and analyzes and demonstrates it. Firstly, the development process of Chinese animation periodicals is combed, and the main three stages of the development of Chinese animation periodicals are summarized. Secondly, this paper analyzes and summarizes the current situation and existing problems of binding design of domestic animation periodicals. In view of these problems, the paper puts forward some solutions: to construct "periodical binding design system", that is to say, the periodical binding design is always viewed and pondered from a systematic and holistic perspective. It is not only the isolated design of single visual design element, but also the rational and orderly visual order relationship between each visual element in the publication by systematic design method according to the concept and content of different publications. Improve the re-construction of content information, and according to the characteristics of continuous publication, through the continuation of time, constantly adjust the binding design system, so as to guide the reading, improve the quality of reading and shape its brand image. The design of such a binding system is formed by the interactive construction of subsystems in horizontal and vertical directions. In this paper, the construction level and construction mode of the system are discussed in detail. In addition to the theoretical elaboration, this paper also illustrates the construction method and process of "Comic-Con periodical binding Design system" with the example of "Manning Friends" journal. Finally, the application of this method in practice will greatly benefit the improvement of the reading quality of the journal, the shaping of the brand image and the improvement of the comprehensive competitiveness.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J524

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本文編號：1955675