濃情動(dòng)畫(huà)片—打開(kāi)中國(guó)動(dòng)畫(huà)市場(chǎng)的利刃
本文選題:動(dòng)畫(huà) 切入點(diǎn):創(chuàng)意 出處:《福建師范大學(xué)》2008年碩士論文 論文類(lèi)型:學(xué)位論文
【摘要】: 動(dòng)漫產(chǎn)業(yè)是21世紀(jì)知識(shí)經(jīng)濟(jì)的核心產(chǎn)業(yè),被稱(chēng)為新世紀(jì)最有希望的朝陽(yáng)產(chǎn)業(yè)。中國(guó)動(dòng)畫(huà)有著不可估量的前景。然而自21世紀(jì)以來(lái)我們還沒(méi)有等待到一部響徹天下的中國(guó)動(dòng)畫(huà)大片的問(wèn)世。從調(diào)查材料中分析可知:故事陳舊,教條意味濃厚,這是將中國(guó)消費(fèi)者推向國(guó)外動(dòng)畫(huà)的一個(gè)很重要的因素。從產(chǎn)業(yè)鏈條的源頭---創(chuàng)意環(huán)節(jié)入手來(lái)探討這一問(wèn)題,有利于中國(guó)動(dòng)畫(huà)的長(zhǎng)足發(fā)展。 先有創(chuàng)意、再融入文化、最終形成產(chǎn)業(yè),這一動(dòng)畫(huà)正常發(fā)展順序在我國(guó)出現(xiàn)了本末倒置的現(xiàn)象。產(chǎn)業(yè)形式已經(jīng)形成,文化問(wèn)題有待深入,而創(chuàng)意匱乏的問(wèn)題卻難以解決。這是制約中國(guó)動(dòng)畫(huà)健康發(fā)展的重要因素。創(chuàng)意之根源在生活,在中國(guó)背景下,我們的動(dòng)畫(huà)片缺少的是對(duì)中國(guó)人心靈生活、中國(guó)人生存現(xiàn)狀的表現(xiàn)。動(dòng)畫(huà)創(chuàng)作者應(yīng)當(dāng)從生活的點(diǎn)滴中搜集素材,并將其轉(zhuǎn)化成動(dòng)畫(huà)這種視覺(jué)符號(hào)。動(dòng)畫(huà)創(chuàng)作者可以借助動(dòng)畫(huà)進(jìn)行社會(huì)生活觀念的傳遞,為人類(lèi)準(zhǔn)備情感交流的條件,也為文化創(chuàng)意產(chǎn)品的流通奠定基礎(chǔ)。 中國(guó)動(dòng)畫(huà)教育目前處于急速發(fā)展時(shí)期,許多高校相繼開(kāi)設(shè)動(dòng)畫(huà)藝術(shù)設(shè)計(jì)專(zhuān)業(yè),然而高校培養(yǎng)動(dòng)畫(huà)人才仍然存在諸多問(wèn)題。筆者通過(guò)參加第三屆“美猴獎(jiǎng)”中國(guó)國(guó)際動(dòng)漫節(jié)頒獎(jiǎng)典禮和第三屆杭州動(dòng)漫節(jié)的盛況,分析總結(jié)出中國(guó)動(dòng)畫(huà)發(fā)展在高校動(dòng)畫(huà)教育中應(yīng)當(dāng)著重培養(yǎng)的幾個(gè)方面的內(nèi)容。
[Abstract]:Animation industry is the core industry of knowledge economy in 21th century. It is called the most promising sunrise industry in the new century. Chinese animation has an inestimable prospect. However, since 21th century, we have not yet waited for the arrival of a Chinese animation blockbuster that has been heard all over the world. The story is old, There is a strong dogmatic meaning, which is a very important factor to push Chinese consumers to foreign animation. It is beneficial to the rapid development of Chinese animation to discuss this problem from the source of the industrial chain---creative link. Creative first, then integrated into culture, finally forming industry, this normal order of animation development in China has appeared the phenomenon of putting the cart before the horse. The form of industry has been formed, and the cultural problems need to be deepened. But the problem of lack of creativity is difficult to solve. This is an important factor restricting the healthy development of Chinese animation. The source of creativity lies in life. In the Chinese context, what our animation lacks is the spiritual life of Chinese people. Animation creators should collect materials from their daily lives and turn them into visual symbols such as animations. Animators can use animation to transfer ideas about social life. To prepare for human emotional exchange conditions, but also for the circulation of cultural and creative products laid the foundation. Animation education in China is in a period of rapid development. Many colleges and universities have set up animation art design major one after another. However, there are still many problems in the training of animation talents in colleges and universities. The author attended the awards ceremony of the third China International Animation and Animation Festival and the third Hangzhou Animation Festival. This paper analyzes and summarizes several aspects of Chinese animation development in animation education in colleges and universities.
【學(xué)位授予單位】:福建師范大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2008
【分類(lèi)號(hào)】:J954
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