發(fā)布時間：2018-02-23 22:20

  本文關鍵詞： 產業(yè)發(fā)展報告 產業(yè)發(fā)展空間 媒體營銷 動畫電影 產品質量 產品類型 國家版權局 新商業(yè)模式 騰訊 市場發(fā)展空間 　出處：《傳媒》2014年10期 　論文類型：期刊論文

【摘要】：正中國動漫產業(yè)經過十年的發(fā)展,實現(xiàn)了從動畫片到動畫、從動漫到大動漫、從傳統(tǒng)媒體傳播到全媒體營銷的轉變,這些轉變使我國動漫產業(yè)在2013年從產業(yè)規(guī)模到產品類型,從產品數(shù)量到產品質量,從創(chuàng)新商業(yè)模式到完善產業(yè)鏈條,從管理體制到知識產權保護等方面均取得了可喜的成績,但也面臨著新的機遇和挑戰(zhàn)。動漫產值保持高速增長,產業(yè)發(fā)展空間巨大近幾年我國動漫產業(yè)在經過一系列的改革和調整后,其經濟價值與巨大市場發(fā)展空間已經初步顯現(xiàn),動漫產業(yè)規(guī)模繼續(xù)保持高速增長的態(tài)勢,產值已經從"十五"時期末不足100億元,發(fā)展到2013年870.85億元,比2012年增長14.59%(如圖1)。
[Abstract]:After a decade of development, China's animation industry has realized the transition from animation to animation, from animation to big animation, from traditional media to all-media marketing. These changes have enabled the animation industry in China to change from industrial scale to product type in 2013. From product quantity to product quality, from innovating business model to perfecting industrial chain, from management system to intellectual property protection and so on, we have achieved gratifying results, but also face new opportunities and challenges. The output value of animation and animation keeps growing at a high speed. After a series of reforms and adjustments, the economic value and the huge market development space of the animation industry in China have been initially revealed, and the scale of the animation industry continues to maintain a situation of rapid growth. The output value has grown from less than 10 billion yuan at the end of "15" to eighty-seven billion eighty-five million yuan in 2013, an increase of 14.59 yuan over 2012 (see figure 1).
【作者單位】： 中國傳媒大學動畫與數(shù)字媒體藝術學院;
【分類號】：J954-F
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本文編號：1527847