本文關(guān)鍵詞： 奧運(yùn) 北京 文化創(chuàng)意　出處：《蘇州大學(xué)》2009年碩士論文　論文類型：學(xué)位論文

【摘要】： 奧運(yùn)本身是一種文化創(chuàng)意產(chǎn)業(yè),奧運(yùn)與文化創(chuàng)意產(chǎn)業(yè)二者的契合,是推動(dòng)北京文化創(chuàng)意發(fā)展的強(qiáng)大動(dòng)力。2008奧運(yùn)是北京文化創(chuàng)意產(chǎn)業(yè)發(fā)展的極好機(jī)遇,要舉辦一屆高水平的奧運(yùn)會(huì),就要通過(guò)奧運(yùn)來(lái)經(jīng)營(yíng)北京,經(jīng)營(yíng)文化,塑造北京形象,讓“文化中國(guó)”、“文化北京”的形象在世界上產(chǎn)生更大影響,具有更強(qiáng)的輻射力,使北京這一城市品牌迅速升值,實(shí)現(xiàn)效益最大化,形成巨大的無(wú)形資產(chǎn)。 本文通過(guò)文獻(xiàn)資料法、邏輯分析法、數(shù)理統(tǒng)計(jì)法等研究方法,對(duì)北京奧運(yùn)會(huì)對(duì)北京文化創(chuàng)意產(chǎn)業(yè)的影響進(jìn)行了深入的研究。研究結(jié)果顯示:奧運(yùn)會(huì)促進(jìn)了北京會(huì)展場(chǎng)館與配套環(huán)境的建設(shè),在組織、運(yùn)作上為會(huì)展產(chǎn)業(yè)積累經(jīng)驗(yàn);奧運(yùn)會(huì)在技術(shù)上推動(dòng)我國(guó)電視的數(shù)字化發(fā)展,加快了互動(dòng)電視的發(fā)展進(jìn)程,提高我國(guó)在國(guó)際公共信號(hào)制作上的水平和能力;奧運(yùn)會(huì)促進(jìn)了中國(guó)電影產(chǎn)業(yè)的發(fā)展,為電影產(chǎn)業(yè)制造了明星。此外,奧運(yùn)促成中國(guó)廣播有史以來(lái)最大的聯(lián)合行動(dòng);奧運(yùn)會(huì)促進(jìn)手機(jī)電視產(chǎn)業(yè)的發(fā)展,加快中國(guó)手機(jī)3G網(wǎng)絡(luò)的建設(shè),促進(jìn)了手機(jī)媒體、IPTV、各種數(shù)字終端等新媒體的融合;奧運(yùn)為傳統(tǒng)出版領(lǐng)域提供了新的發(fā)展機(jī)遇,加快了數(shù)字出版業(yè)的發(fā)展,進(jìn)一步樹(shù)立了版權(quán)保護(hù)意識(shí);奧運(yùn)直接推動(dòng)傳統(tǒng)廣告投放總量,提升網(wǎng)絡(luò)媒體的廣告價(jià)值,加速手機(jī)富媒體廣告時(shí)代的來(lái)臨;奧運(yùn)促進(jìn)電視動(dòng)漫產(chǎn)業(yè)發(fā)展,進(jìn)一步完善動(dòng)漫產(chǎn)業(yè)鏈,促進(jìn)網(wǎng)絡(luò)動(dòng)漫產(chǎn)業(yè)發(fā)展,開(kāi)辟動(dòng)漫的手機(jī)新載體;奧運(yùn)會(huì)促進(jìn)體育類網(wǎng)游被更多人接受,體育游戲?yàn)橛螒虍a(chǎn)業(yè)增加了盈利途徑。奧運(yùn)會(huì)對(duì)奧運(yùn)期間的網(wǎng)游有一定的影響,但影響不大;奧運(yùn)為北京表演藝術(shù)產(chǎn)業(yè)創(chuàng)造巨大商機(jī),激發(fā)了商業(yè)表演的活力,奧運(yùn)會(huì)還為商業(yè)表演提供了更好的硬件設(shè)施;奧運(yùn)的硬件投資提高的北京旅游休閑產(chǎn)業(yè)的硬件環(huán)境,并直接帶來(lái)大量游客。奧運(yùn)游成為北京旅游休閑的新品牌,加快了北京旅游資源開(kāi)發(fā)整合;奧運(yùn)會(huì)為北京的體育產(chǎn)業(yè)帶來(lái)直接的經(jīng)濟(jì)效益,提升國(guó)內(nèi)體育品牌的知名度,完善體育產(chǎn)業(yè)融資手段,為北京體育產(chǎn)業(yè)發(fā)展積累經(jīng)驗(yàn);奧運(yùn)會(huì)特許商品和紀(jì)念品的銷(xiāo)售帶來(lái)了直接的經(jīng)濟(jì)利益,為北京畫(huà)廊帶來(lái)宣傳和銷(xiāo)售的機(jī)遇,奧運(yùn)會(huì)推動(dòng)古玩和藝術(shù)品市場(chǎng)的規(guī)范發(fā)展;奧運(yùn)會(huì)為我國(guó)工業(yè)設(shè)計(jì)創(chuàng)意產(chǎn)業(yè)帶來(lái)了機(jī)遇,奧運(yùn)帶來(lái)的設(shè)計(jì)需求,促進(jìn)了本土設(shè)計(jì)公司的快速成長(zhǎng),推動(dòng)了我國(guó)設(shè)計(jì)產(chǎn)業(yè)的崛起。
[Abstract]:The Olympic Games itself is a kind of cultural and creative industry. The combination of the Olympic Games and the cultural and creative industries is a powerful driving force to promote the development of Beijing's cultural creativity. The 2008 Olympic Games is an excellent opportunity for the development of Beijing's cultural and creative industries. In order to hold a high-level Olympic Games, it is necessary to manage Beijing through the Olympics, to manage culture, to shape the image of Beijing, to make the image of "cultural China" and "cultural Beijing" more influential in the world and to have a stronger radiation power. Make Beijing this city brand to appreciate quickly, realize benefit maximization, form huge intangible asset. In this paper, through the methods of literature, logic analysis, mathematical statistics and other research methods, The influence of Beijing Olympic Games on Beijing's cultural and creative industries has been deeply studied. The results show that the Olympic Games has promoted the construction of Beijing exhibition venues and supporting environment and accumulated experience for the exhibition industry in organization and operation. The Olympic Games have promoted the digital development of television in China, accelerated the development of interactive television, improved the level and ability of China's international public signal production, and promoted the development of China's film industry. Has created stars for the film industry. In addition, the Olympic Games have led to the largest joint action in the history of Chinese broadcasting; the Olympics have promoted the development of the mobile TV industry and accelerated the construction of China's mobile 3G network. The Olympic Games provides new opportunities for the traditional publishing field, accelerates the development of digital publishing industry, and further establishes the awareness of copyright protection. The Olympic Games directly promote the total amount of traditional advertising, enhance the advertising value of the network media, and accelerate the advent of the era of mobile phone rich media advertising. The Olympic Games promotes the development of the television animation industry, further improves the animation industry chain, and promotes the development of the network animation industry. The Olympic Games promote sports online games are accepted by more people, sports games for the game industry to increase the way to profit. The Olympic Games have a certain impact on the Olympic Games online games, but the impact is not significant; The Olympic Games have created huge business opportunities for Beijing's performing arts industry and stimulated the vitality of commercial performances. The Olympic Games have also provided better hardware facilities for commercial performances; the hardware environment of Beijing's tourism and leisure industry, where the hardware investment of the Olympic Games has increased, The Olympic Games has become a new brand of tourism and leisure in Beijing, which has accelerated the development and integration of tourism resources in Beijing. The Olympic Games has brought direct economic benefits to the sports industry in Beijing and promoted the popularity of domestic sports brands. To improve the means of financing the sports industry, to accumulate experience for the development of the sports industry in Beijing, to bring direct economic benefits to the sale of licensed commodities and souvenirs of the Olympic Games, and to bring opportunities for publicity and sales to Beijing galleries, The Olympic Games promotes the standardized development of the antique and art markets. The Olympic Games brings opportunities to the creative industry of industrial design in our country. The design demand brought by the Olympic Games promotes the rapid growth of local design companies and promotes the rise of the design industry in our country.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：G124;G812.13

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 謝文海;馬海濤;;北京市文化創(chuàng)意產(chǎn)業(yè)與體育產(chǎn)業(yè)互動(dòng)發(fā)展模式探討[J];經(jīng)濟(jì)問(wèn)題探索;2012年08期

相關(guān)碩士學(xué)位論文 前1條

1 李薈萃;后奧運(yùn)時(shí)代的中國(guó)平面設(shè)計(jì)現(xiàn)象研究[D];江南大學(xué);2012年

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本文編號(hào)：1521551