本文關(guān)鍵詞： 傳播生態(tài)學(xué) 媒介生態(tài)學(xué) 動漫產(chǎn)業(yè) 文化產(chǎn)業(yè) 生態(tài)環(huán)境 生態(tài)位 產(chǎn)業(yè)鏈　出處：《浙江大學(xué)》2009年博士論文　論文類型：學(xué)位論文

【摘要】： 傳播生態(tài)學(xué)是傳播學(xué)與生態(tài)學(xué)交叉的產(chǎn)物。本論文在傳播生態(tài)學(xué)的理論框架下,從動漫產(chǎn)業(yè)的原生態(tài)(文化生態(tài)、技術(shù)生態(tài))、內(nèi)部生態(tài)(受眾、產(chǎn)品、資本和人力生態(tài))和外部生態(tài)(國際環(huán)境)入手,考察中國動漫產(chǎn)業(yè)的生態(tài)環(huán)境及相關(guān)生態(tài)因子的變化影響。 中國動漫產(chǎn)業(yè)發(fā)展之路并不平坦,從一開始就是在海外產(chǎn)業(yè)大舉進(jìn)攻的環(huán)境下進(jìn)行的,加上從計劃經(jīng)濟(jì)到市場經(jīng)濟(jì)的轉(zhuǎn)變,無論產(chǎn)業(yè)政策還是產(chǎn)業(yè)環(huán)境準(zhǔn)備都不足,存在著先天缺陷,現(xiàn)在也面臨重重困難。動漫產(chǎn)業(yè)是一個較為特殊的文化產(chǎn)業(yè)形態(tài),涉及的內(nèi)容也相當(dāng)廣泛,動漫產(chǎn)業(yè)具有市場潛力大、產(chǎn)業(yè)關(guān)聯(lián)度大;技術(shù)含量高、附加值高;能耗低、污染低;高投入,投資回收周期長等特點。在傳播生態(tài)系統(tǒng)中,科學(xué)技術(shù)是這個生態(tài)環(huán)境重要的影響因子。技術(shù)的進(jìn)步讓動漫產(chǎn)業(yè)和每一個人都息息相關(guān)。除了傳統(tǒng)的傳播途徑之外,手機、網(wǎng)絡(luò)等新媒體的運用更為動漫產(chǎn)業(yè)的發(fā)展打開了新的天地。新媒體的開發(fā)不單是動漫傳播方式的增加,更是動漫內(nèi)容的豐富。新媒體還帶來了動漫受眾的族群的擴(kuò)大,使動漫受眾生態(tài)處于更合理的位置。受眾生態(tài)在我國動漫產(chǎn)業(yè)生態(tài)位中嚴(yán)重失衡,長期以來,動漫受眾低幼化的定位導(dǎo)致了成人動漫市場被境外動漫企業(yè)所占領(lǐng)。 在中國動漫產(chǎn)業(yè)內(nèi)部生態(tài)中,投融資困難、動漫產(chǎn)業(yè)所需的各類人才缺乏、動漫內(nèi)容產(chǎn)品原創(chuàng)性不足,都是制約動漫產(chǎn)業(yè)未來發(fā)展的瓶頸問題。我國政府要出臺更加有力的支持動漫產(chǎn)業(yè)發(fā)展的投融資政策,鼓勵企業(yè)開拓投融資渠道,利用各種手段培養(yǎng)急需的動漫人才,采取措施加快原創(chuàng)動漫產(chǎn)品的開發(fā)。完整的產(chǎn)業(yè)鏈?zhǔn)莿勇a(chǎn)業(yè)獲得快速、健康發(fā)展的基礎(chǔ)。從動漫發(fā)展模式來看,要采取政府扶持和市場運作相結(jié)合的方式,利用現(xiàn)有的各個層次的動漫基地等平臺,努力完善從內(nèi)容原創(chuàng)、動畫制作營銷發(fā)行、相關(guān)產(chǎn)業(yè)跟進(jìn)的動漫產(chǎn)業(yè)鏈。 全球化浪潮下,文化的融通共享已勢不可擋。動漫產(chǎn)業(yè)的文化生態(tài)因子的影響也越來越凸顯。要在共享文化背景下發(fā)展我國的動漫產(chǎn)業(yè),在世界動漫產(chǎn)業(yè)生態(tài)環(huán)境競爭中不被淘汰出局,使自己的“生態(tài)位”不被外來者“侵占”,從文化生態(tài)的角度,要處理好三大關(guān)系:傳統(tǒng)文化與創(chuàng)新發(fā)展的關(guān)系;國際合作與自主品牌的關(guān)系;文化共享與拿來主義的關(guān)系。中國的動漫產(chǎn)業(yè)要抓住機遇,調(diào)整發(fā)展策略,使“朝陽產(chǎn)業(yè)”在不久的將來真正“陽光燦爛”。
[Abstract]:Communication ecology is the intersecting product of communication and ecology. Under the theoretical framework of communication ecology, this paper starts with the original ecology of animation industry (cultural ecology, technological ecology, internal ecology, audience, product, etc.). Capital and human ecology) and external ecology (international environment), the ecological environment of China's animation industry and the impact of related ecological factors are investigated. The road to the development of China's animation industry has not been smooth. From the beginning, it was carried out under the environment of large-scale attacks by overseas industries. In addition, with the transition from planned economy to market economy, neither industrial policy nor industrial environment preparation was adequate. Animation industry is a relatively special cultural industry form, involving a wide range of content, animation industry has a large market potential, industry correlation degree, high technology content, the animation industry is a special cultural industry, the animation industry is a relatively special form of cultural industry, involving a wide range of content, animation industry has a large market potential, a large degree of industrial association; High added value, low energy consumption, low pollution, high input, long investment recovery cycle, etc. In the transmission ecosystem, Science and technology is an important factor in the ecological environment. Advances in technology have made the animation industry closely related to everyone. In addition to the traditional means of communication, mobile phones, The use of new media, such as the Internet, has opened up a new world for the development of the animation industry. The development of new media is not only the increase in the way of animation communication, but also the enrichment of the content of animation. The new media has also brought about the expansion of the ethnic groups of the audience of animation. The audience ecology is in a more reasonable position. The audience ecology is seriously out of balance in the ecological niche of animation industry in our country. For a long time, the positioning of anime audience primary-age has led to the adult animation market being occupied by foreign animation companies. In the internal ecology of China's animation industry, it is difficult to invest in and finance, the animation industry needs a variety of talent, animation content product originality is insufficient, Our government should introduce more effective investment and financing policies to support the development of the animation industry, encourage enterprises to open up investment and financing channels, and use various means to train much-needed animation talents. Take measures to speed up the development of original animation products. A complete industrial chain is the basis for the rapid and healthy development of the animation industry. From the perspective of the animation development model, the combination of government support and market operation should be adopted. Using the existing animation base at all levels and other platforms, try to improve the animation industry chain from the original content, animation production marketing distribution, related industries follow up. Under the tide of globalization, cultural integration and sharing has become irresistible. The influence of cultural ecological factors of animation industry is becoming more and more prominent. In order to develop the animation industry in China under the background of shared culture, In the world animation industry ecological environment competition is not eliminated, so that their "niche" is not "encroached" by outsiders, from the perspective of cultural ecology, we should deal with three relations: the relationship between traditional culture and innovative development; The relationship between international cooperation and independent brands, the relationship between cultural sharing and the doctrine of bringing forth ideas. China's animation industry should seize the opportunity and adjust its development strategy so that the "sunrise industry" will be truly "sunny" in the near future.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2009
【分類號】：G206.2

【引證文獻(xiàn)】

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1 楊文強;趙毅尊;;西藏傳統(tǒng)文化資源的動漫產(chǎn)業(yè)化孕育芻議[J];科技廣場;2013年04期

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10 陳e，

本文編號：1502285