本文關(guān)鍵詞： 喜羊羊與灰太狼 媒介文化 市場經(jīng)濟 消費社會 文化工業(yè)　出處：《河北大學(xué)》2010年碩士論文　論文類型：學(xué)位論文

【摘要】： 在視覺傳播主導(dǎo)媒介文化的今天,動畫傳播顯示出了強大的吸引力,成為當(dāng)下中國媒介文化不可或缺的組成部分�！断惭蜓蚺c灰太狼》作為目前國內(nèi)最知名、最成功的動畫片,是近年來動漫領(lǐng)域的代表之作。本片自開播以來連續(xù)五年長播不衰,取得了高收視率,獲得了無數(shù)大獎,并在開辟專賣店、圖書發(fā)行、DVD發(fā)行、人偶劇表演、游戲開發(fā)等方面已遠(yuǎn)遠(yuǎn)超出了同期其他國產(chǎn)動畫片,成為大眾傳播領(lǐng)域動畫片方面的領(lǐng)軍者�！断惭蜓蚺c灰太狼》的成功使社會看到了國產(chǎn)動畫的希望,大大激起了國內(nèi)動漫企業(yè)發(fā)展原創(chuàng)產(chǎn)業(yè)的興趣和信心,成為中國原創(chuàng)動畫的一個標(biāo)桿,一個里程碑,一個文化現(xiàn)象�！断惭蜓蚺c灰太狼》借用并通過動畫符號傳播的文化現(xiàn)象非常值得關(guān)注,它在一定層面上反映著中國媒介文化的現(xiàn)狀。尤其是在市場經(jīng)濟背景下,傳媒消費主義文化過度的娛樂化、商業(yè)化、流行化,其價值導(dǎo)向?qū)φ麄�社會文化的構(gòu)建帶來一定的負(fù)面影響。本文通過分析《喜羊羊與灰太狼》產(chǎn)生的社會背景、文化背景、媒介背景,透過其文本的生產(chǎn)、消費過程,揭示出當(dāng)下中國傳媒的部分文化特征,并引發(fā)對媒介文化建設(shè)的思考。在一定程度上符合了黨的十七大報告中提出的建設(shè)國家文化軟實力,構(gòu)建和諧文化的要求。
[Abstract]:In the visual communication dominant media culture today, animation communication has shown a strong appeal, become an indispensable part of the current Chinese media culture. "Happy Sheep and Grey Wolf" as the most famous at present in China. The most successful animation in recent years is one of the representatives of the animation field. This film since the start of five years of continuous broadcast, has won a high ratings, won numerous awards, and in the opening of specialty stores, book distribution. DVD release, puppet shows, game development and other aspects have far exceeded other domestic animation in the same period. Become the leader in the field of mass communication animation. The success of "Happy Sheep and Grey Wolf" makes the society see the hope of domestic animation, greatly aroused the domestic animation companies to develop the original industry of interest and confidence. Become a benchmark, a milestone, a cultural phenomenon of Chinese original animation. "Happy Sheep and Grey Wolf" the cultural phenomenon borrowed and spread through animation symbols is very worthy of attention. It reflects the current situation of Chinese media culture on a certain level, especially in the background of market economy, media consumerism culture of excessive entertainment, commercialization, popularity. The value orientation will bring some negative effects to the construction of the whole social culture. This paper analyzes the social background, cultural background and media background of "Happy Sheep and Grey Wolf", through the production of its text. The consumption process reveals some of the cultural characteristics of the Chinese media at present and leads to the reflection on the construction of the media culture. To some extent, it accords with the construction of the soft power of national culture proposed in the report of the 17th National Congress of the Communist Party of China. The requirement of constructing harmonious culture.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：J954

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