都市題材電視劇的受眾研究
發(fā)布時間：2019-06-10 02:25
【摘要】：世紀之交，我國電視劇的發(fā)展經(jīng)歷了一個快速而又繁榮的時期，多種多樣的電視劇題材競相涌現(xiàn)，歷史題材，軍旅題材，農(nóng)村題材，戰(zhàn)爭題材，警匪題材等等主旋律電視劇。進入新世紀之后，都市題材電視劇已經(jīng)成為中國電視劇發(fā)展的主要類型之一，都市題材電視劇以現(xiàn)代都市人的情感糾葛、婚戀故事為主題，對當前社會上存在的家庭倫理、社會道德等問題進行了不同角度的探討，并做出不同的道德和價值判斷，從而折射出現(xiàn)代人以戀愛觀和婚姻觀為核心的感情觀和價值觀的變遷。它通過講述大都市中的都市平民生活、都市情感婚姻、都市奮斗歷程以及都市建筑風(fēng)格來講述都市題材電視劇對受眾產(chǎn)生的影響，以及受眾和都市劇之間的相互影響相互制約。 本文分為五部分： 第一部分是對中國的都市題材電視劇作一個綜述，具體分析都市題材電視劇的概念、發(fā)展軌跡和藝術(shù)特征。 第二部分通過對不同發(fā)展階段的受眾和都市題材電視劇的敘述，以及都市群體的不斷壯大，具體分析了受眾與都市題材電視劇興起的緊密關(guān)系。 第三部分是對都市題材電視劇的受眾身份和訴求分析。首先，具體分析了不同的受眾產(chǎn)生的不同收視情況，比如年齡差異、性別不同、文化層次高低和地域差異等；其次，都市題材電視劇受眾觀看電視的最主要動機就是娛樂消遣、獲取信息，從這兩個方面對電視劇受眾收視訴求展開論述；最后，論述了都市題材電視劇受眾的審美訴求，審美訴求來自受眾自身的興趣、喜好、信仰、意識等，本文分別從角色代入的個人歸屬感、自我價值實現(xiàn)的身份認同感、情感宣泄的心理認同感、潛意識激發(fā)的滿足感這四個方面具體對受眾的審美訴求作進一步分析。 第四部分是都市題材電視劇對受眾的影響，主要從三方面展開論述：都市題材電視劇對受眾價值觀的影響；對受眾心理的影響；以及從具體的案例分析看“80后新婚”對受眾的影響。 第五部分，都市題材電視劇在繁榮的背后不可避免的存在著諸多問題：主題結(jié)構(gòu)單一思想內(nèi)涵淺顯、拍攝手法簡單藝術(shù)品質(zhì)不高、模式化同質(zhì)化跟風(fēng)化嚴重、過分商業(yè)化。在此類問題的基礎(chǔ)上，本文最后對都市題材電視劇的發(fā)展做了進一步的展望，分別從思想內(nèi)涵、藝術(shù)水準和商品屬性三方面提出了一些建設(shè)性的意見，找到了未來都市題材電視劇發(fā)展的方向和出路。
[Abstract]:At the turn of the century, the development of TV dramas in China has experienced a period of rapid and prosperous. A variety of TV dramas have emerged, such as historical themes, military themes, rural themes, war themes, police and bandits themes and so on. After entering the new century, urban TV dramas have become one of the main types of Chinese TV dramas. Urban TV dramas focus on the emotional entanglement of modern urbanites, marriage and love stories, and the family ethics existing in the current society. Social morality and other issues have been discussed from different angles, and different moral and value judgments have been made, thus reflecting the changes of modern people's emotional view and values with the view of love and marriage as the core. It tells about the influence of urban TV dramas on the audience by telling the urban civilian life, urban emotional marriage, urban struggle process and urban architectural style in the metropolis, as well as the mutual influence and restriction between the audience and the urban drama. This paper is divided into five parts: the first part is a summary of urban TV dramas in China, which analyzes the concept, development track and artistic characteristics of urban TV dramas. The second part analyzes the close relationship between the audience and the rise of urban TV dramas through the narration of the audience and urban TV dramas at different stages of development, as well as the continuous growth of urban groups. The third part is the analysis of the audience identity and appeal of urban TV dramas. First of all, it analyzes the different viewing situations produced by different audiences, such as age differences, gender differences, cultural levels and regional differences. Secondly, the most important motivation for the audience of urban TV dramas to watch TV is entertainment and entertainment, obtaining information, and discussing the audience's viewing demands from these two aspects. Finally, this paper discusses the aesthetic demands of the audience of urban TV dramas, which come from the interests, preferences, beliefs, consciousness and so on of the audience itself. This paper discusses the sense of personal belonging and the sense of identity of the realization of self-value from the role. The psychological identity of emotional catharsis and the satisfaction stimulated by subconscious are further analyzed in this paper. The fourth part is the impact of urban TV dramas on the audience, mainly from three aspects: the impact of urban TV dramas on audience values, the impact on audience psychology, the impact of urban TV dramas on audience values, the impact on audience values, and the impact on audience psychology. And from the specific case analysis to see the impact of the post-80s wedding on the audience. In the fifth part, there are inevitably many problems behind the prosperity of urban TV dramas: the single ideological connotation of theme structure is simple, the shooting technique is simple, the artistic quality is not high, the pattern homogenization and weathering are serious, and the commercialization is too much. On the basis of this kind of problem, this paper finally makes a further prospect for the development of urban TV series, and puts forward some constructive suggestions from three aspects: ideological connotation, artistic level and commodity attribute. Found the direction and way out of the development of urban TV dramas in the future.
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J905
本文編號：2496096
[Abstract]:At the turn of the century, the development of TV dramas in China has experienced a period of rapid and prosperous. A variety of TV dramas have emerged, such as historical themes, military themes, rural themes, war themes, police and bandits themes and so on. After entering the new century, urban TV dramas have become one of the main types of Chinese TV dramas. Urban TV dramas focus on the emotional entanglement of modern urbanites, marriage and love stories, and the family ethics existing in the current society. Social morality and other issues have been discussed from different angles, and different moral and value judgments have been made, thus reflecting the changes of modern people's emotional view and values with the view of love and marriage as the core. It tells about the influence of urban TV dramas on the audience by telling the urban civilian life, urban emotional marriage, urban struggle process and urban architectural style in the metropolis, as well as the mutual influence and restriction between the audience and the urban drama. This paper is divided into five parts: the first part is a summary of urban TV dramas in China, which analyzes the concept, development track and artistic characteristics of urban TV dramas. The second part analyzes the close relationship between the audience and the rise of urban TV dramas through the narration of the audience and urban TV dramas at different stages of development, as well as the continuous growth of urban groups. The third part is the analysis of the audience identity and appeal of urban TV dramas. First of all, it analyzes the different viewing situations produced by different audiences, such as age differences, gender differences, cultural levels and regional differences. Secondly, the most important motivation for the audience of urban TV dramas to watch TV is entertainment and entertainment, obtaining information, and discussing the audience's viewing demands from these two aspects. Finally, this paper discusses the aesthetic demands of the audience of urban TV dramas, which come from the interests, preferences, beliefs, consciousness and so on of the audience itself. This paper discusses the sense of personal belonging and the sense of identity of the realization of self-value from the role. The psychological identity of emotional catharsis and the satisfaction stimulated by subconscious are further analyzed in this paper. The fourth part is the impact of urban TV dramas on the audience, mainly from three aspects: the impact of urban TV dramas on audience values, the impact on audience psychology, the impact of urban TV dramas on audience values, the impact on audience values, and the impact on audience psychology. And from the specific case analysis to see the impact of the post-80s wedding on the audience. In the fifth part, there are inevitably many problems behind the prosperity of urban TV dramas: the single ideological connotation of theme structure is simple, the shooting technique is simple, the artistic quality is not high, the pattern homogenization and weathering are serious, and the commercialization is too much. On the basis of this kind of problem, this paper finally makes a further prospect for the development of urban TV series, and puts forward some constructive suggestions from three aspects: ideological connotation, artistic level and commodity attribute. Found the direction and way out of the development of urban TV dramas in the future.
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J905
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