云南形象宣傳片中少數(shù)民族形象建構(gòu)研究
發(fā)布時間：2018-10-25 13:44
【摘要】：從1999年第一部形象宣傳片誕生至今，我國的形象宣傳片發(fā)展之路已走過13余年的發(fā)展歷程，影像化傳播為城市形象的宣傳提供了一種富于感染力和表現(xiàn)力的方式。城市之間是一場綜合實力的競爭，如何構(gòu)建城市的形象來吸引受眾，達到擴大影響力、拉動經(jīng)濟等具體目標的需求，大眾傳媒發(fā)展發(fā)展至今可以說其影響力是顯而易見的，城市形象的塑造離不開大眾傳媒的媒介依托，利用媒介的特性和優(yōu)勢來塑造城市形象是增強城市競爭力的有效途徑。作為邊遠的云南地區(qū)，形象宣傳片的發(fā)展在全國屬于較早且取得巨大深遠影響的典范，早期的云南形象宣傳片為今天的云南發(fā)展發(fā)揮了舉足輕重的作用，也一定程度上引領(lǐng)了我國形象宣傳片發(fā)展的熱潮。在13年的發(fā)展階段，雖然云南省乃至全國都產(chǎn)生了數(shù)量眾多的形象宣傳片，其中也不乏質(zhì)量較高的精品，但絕大部分已明顯顯示出許多的不足，缺乏創(chuàng)意、內(nèi)容重復、手法單調(diào)等問題使得受眾對形象宣傳片已感到疲乏，其作用也在大打折扣。 本文的研究重點主要是云南形象宣傳片中的少數(shù)民族形象，以具有典型性代表意義的少數(shù)民族形象來探討整個云南形象的建構(gòu)，，肯定少數(shù)民族形象在云南形象塑造中發(fā)揮著主要作用，通過分析其形象建構(gòu)的途徑，由點及面地分析形象建構(gòu)的特點和優(yōu)勢。
[Abstract]:Since the birth of the first image propaganda film in 1999, the development of the image propaganda film in our country has gone through more than 13 years of development process. The image dissemination provides a kind of infectious and expressive way for the city image propaganda. The competition between cities is a comprehensive strength, how to build the image of the city to attract the audience, reach the need to expand the influence, stimulate the economy and other specific goals, mass media development can be said to be its influence is obvious. The shaping of city image can not be separated from the media support of mass media. It is an effective way to enhance the competitiveness of the city to use the characteristics and advantages of the media to shape the city image. As a remote area of Yunnan, the development of image propaganda film is an early and far-reaching model in the whole country. The early Yunnan image propaganda film played an important role in the development of Yunnan today. To some extent, it also leads the development of image propaganda film in China. In the 13 years of development, although Yunnan Province and even the whole country have produced a large number of image propaganda films, among which there are many high-quality products, most of them have clearly shown many deficiencies, lack of creativity, and duplication of content. Monotonous techniques and other issues make the audience feel tired of the image of the propaganda film, its role is also a big discount. The main research focus of this paper is the image of ethnic minorities in Yunnan image propaganda film, to explore the construction of the whole Yunnan image with the typical representative image of minority nationality. This paper affirms that the image of ethnic minorities plays a major role in the shaping of the image of Yunnan, and analyzes the characteristics and advantages of the image construction by analyzing the ways of its image construction.
【學位授予單位】：云南師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：J905
本文編號：2293870
[Abstract]:Since the birth of the first image propaganda film in 1999, the development of the image propaganda film in our country has gone through more than 13 years of development process. The image dissemination provides a kind of infectious and expressive way for the city image propaganda. The competition between cities is a comprehensive strength, how to build the image of the city to attract the audience, reach the need to expand the influence, stimulate the economy and other specific goals, mass media development can be said to be its influence is obvious. The shaping of city image can not be separated from the media support of mass media. It is an effective way to enhance the competitiveness of the city to use the characteristics and advantages of the media to shape the city image. As a remote area of Yunnan, the development of image propaganda film is an early and far-reaching model in the whole country. The early Yunnan image propaganda film played an important role in the development of Yunnan today. To some extent, it also leads the development of image propaganda film in China. In the 13 years of development, although Yunnan Province and even the whole country have produced a large number of image propaganda films, among which there are many high-quality products, most of them have clearly shown many deficiencies, lack of creativity, and duplication of content. Monotonous techniques and other issues make the audience feel tired of the image of the propaganda film, its role is also a big discount. The main research focus of this paper is the image of ethnic minorities in Yunnan image propaganda film, to explore the construction of the whole Yunnan image with the typical representative image of minority nationality. This paper affirms that the image of ethnic minorities plays a major role in the shaping of the image of Yunnan, and analyzes the characteristics and advantages of the image construction by analyzing the ways of its image construction.
【學位授予單位】：云南師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：J905
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