本文選題：神話題材 + 穿越場景轉(zhuǎn)換��； 參考：《西安美術(shù)學(xué)院》2014年碩士論文

【摘要】：在中國動畫歷史中，以弘揚(yáng)民族文化為題材的神話類動畫片受到眾多觀眾的喜愛。如今社會最流行的神話類題材便是“時空穿越”，結(jié)合這種新形式題材制作而成的神話類動畫片，受到了中國觀眾的認(rèn)可和熱情追捧。這種以穿越為題材的神話類動畫片，是結(jié)合了穿越和神話兩種題材，，與以往單一題材類的動畫片相比，更能迎合新時代背景下觀眾對動畫片的心理需求，滿足其視覺上的享受，為廣大動畫創(chuàng)作者提供了更廣闊的創(chuàng)作空間，去創(chuàng)造出更具新意和觀賞價值的藝術(shù)作品。 現(xiàn)如今以穿越題材為主的神話類動畫片出現(xiàn)了良莠不齊的現(xiàn)象，動畫片產(chǎn)量的增加并沒有帶來質(zhì)量的提高，經(jīng)典之作微乎其微。動畫片的制作大多偏向于低齡化的社會群體，所表達(dá)的價值觀念十分單一，缺乏時代特征，毫無創(chuàng)作新意。因此為了使穿越題材的神話類動畫片有更好的發(fā)展前景，并促進(jìn)中國動畫產(chǎn)業(yè)的崛起，本文針對動畫片制作中存在的問題進(jìn)行了分析，究其原因涉及到了諸多方面，包括美學(xué)、心理學(xué)、傳播學(xué)、銷售學(xué)以及營銷學(xué)等多個領(lǐng)域，而本文主要從美學(xué)和觀眾心理學(xué)角度進(jìn)行了分析和探討。與此同時，闡明神話類穿越題材動畫片的概念范疇是以神話為主、穿越為輔，并通過與以往神話類動畫片相比較，展現(xiàn)了神話類穿越題材動畫片的優(yōu)勢和差異。進(jìn)一步對以穿越為題材的神話類與非神話類動畫片做了對比和研究。 本文在前人留下的研究成果中發(fā)現(xiàn)，以往的文獻(xiàn)理論都是研究如何將神話題材和民族藝術(shù)運(yùn)用到中國動畫片中來，而在這些研究成果中存在幾方面的缺陷。一方面，如何更好的將神話、穿越和動畫三者有效的結(jié)合在一起，前人的理論文獻(xiàn)對其闡述是空白的。另一方面，缺乏對喜歡神話類動畫片觀眾的心理需求分析，同時缺乏對神話類動畫片的營銷模式和營銷策略進(jìn)行詳細(xì)的研究。我們知道，藝術(shù)作品能夠得到大眾的接受和認(rèn)可，是藝術(shù)作品能夠發(fā)展的前提條件。因此對神話類動畫片的營銷策略以及觀眾的心理學(xué)進(jìn) 行細(xì)化研究是十分必要的。本文針對中國動畫片發(fā)展中存在的問題進(jìn)行探討，通過搜集相關(guān)資料進(jìn)行合理分析和對比，得出這些問題對動畫產(chǎn)業(yè)發(fā)展的重要性，并提出相關(guān)解決方案，希望對中國神話類動畫片的崛起有所幫助。
[Abstract]:In the history of Chinese animation, mythical cartoons with the theme of carrying forward national culture are loved by many audiences. Nowadays, the most popular mythical theme is "time and space passage". The mythical cartoon made with this new form of theme has been accepted and enthusiastically sought after by the Chinese audience. This kind of mythical animation with the theme of traversing is a combination of traversing and mythology. Compared with the previous cartoon with a single theme, it can meet the psychological needs of the audience in the new era and satisfy their visual enjoyment. For the majority of animation creators to provide a broader creative space to create more innovative and ornamental value of art works. Nowadays, the mythical animations, which are based on crossing themes, are mixed, and the increase of cartoon production does not bring about the improvement of quality. The classic works are very little. Animation production is mostly inclined to the younger social groups, the expressed values are very single, lack of characteristics of the times, no creative ideas. Therefore, in order to make the mythical animation through the subject matter have a better development prospects, and promote the rise of the Chinese animation industry, this paper analyzes the existing problems in animation production, the reasons involved in many aspects, including aesthetics, Psychology, communication, sales, marketing and other fields, and this article mainly from the point of view of aesthetics and audience psychology. At the same time, this paper clarifies the conceptual category of mythical traversing animation, which is mainly based on mythology, supplemented by traversing, and shows the advantages and differences of mythical traversing animation through comparison with previous mythical cartoons. Furthermore, the comparison and study of mythical and non-mythical animations about traversing are made. In this paper, we find that the previous literature theories are all about how to apply the mythical theme and the national art to the Chinese animation, but there are several defects in these research results. On the one hand, how to better integrate myth, traversal and animation together, the previous theoretical literature is blank. On the other hand, there is a lack of psychological needs analysis of the audience who like mythical animation, and lack of detailed research on the marketing model and marketing strategy of the mythical animation. We know that works of art can be accepted and recognized by the public, is a prerequisite for the development of works of art. So the marketing strategy of the mythical animation and the psychological advance of the audience It is necessary to do detailed research. This paper discusses the problems existing in the development of Chinese animation, through the collection of relevant information for reasonable analysis and comparison, draw the importance of these problems to the development of animation industry, and put forward the relevant solutions. Hope to help the rise of Chinese mythical animation.
【學(xué)位授予單位】：西安美術(shù)學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J954

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

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本文編號：1852040