發(fā)布時間：2018-05-22 13:01

  本文選題：中國 + 茶葉企業(yè)��； 參考：《福建茶葉》2017年10期

【摘要】：我國是全球范圍內茶葉種植面積最大的國家,歷年來我國出口的茶葉數(shù)量排在世界前列。我國茶葉企業(yè)在國際市場上銷售茶葉產品的過程中,主要面向英語國家,因此做好英語跨文化交際對這些茶葉企業(yè)的市場推廣和商品銷售具有重大意義。筆者論述了英語跨文化交際的含義和茶葉企業(yè)國際銷售中做好跨文化交際的重大價值,并提出了茶企國際銷售中增強英語跨文化交際能力的措施。
[Abstract]:China is the largest tea planting country in the world, and the quantity of tea exported by our country ranks first in the world over the years. In the process of selling tea products in the international market, Chinese tea enterprises mainly face to the English-speaking countries, so it is of great significance to do English cross-cultural communication for the market promotion and commodity sales of these tea enterprises. The author discusses the meaning of English intercultural communication and the great value of cross-cultural communication in tea enterprises' international sales, and puts forward some measures to enhance English intercultural communicative competence in tea enterprises' international sales.
【作者單位】： 江西服裝學院公共教學部英語教研室;
【分類號】：F274;F426.82;H315.9
，

本文編號：1922177