【摘要】：【目的/意義】在認知視角下探析網(wǎng)絡用戶偏好的心理因素,提出用戶偏好復合模型及其基本假設,從而豐富和深化信息服務個性化的理論研究�！痉椒�/過程】以記憶和情感兩種偏好的主要認知影響因素入手,凝練用戶偏好的概念并提出用戶偏好復合模型,繼而基于復合模型特征和機制提出相關假設并進行驗證,最后使用實例進行可視化展示。【結果/結論】用戶偏好是主體經(jīng)驗和情感共同影響下對客體的心理認知傾向,記憶深度和情感強度是其兩大認知基石,其形成過程需要時間的積淀,用戶偏好具有層次性的復合結構,包括即時偏好、短期偏好與長期偏好三種不同類型。特別地,短期偏好具有7天這一較為明確的時間性閾值。
[Abstract]:Objective / meaning: to explore the psychological factors of network users' preferences from a cognitive perspective, and put forward a composite model of user preference and its basic assumptions. In order to enrich and deepen the theoretical research of individuation of information service. [methods / process] based on the main cognitive factors of memory and emotion preferences, the concept of user preference is condensed and a compound model of user preference is proposed. Then, based on the characteristics and mechanism of the composite model, the hypothesis is proposed and verified. Finally, a visual presentation is made with an example. [result / conclusion] user preference is the psychological cognitive tendency of the object under the influence of the subject's experience and emotion together. The depth of memory and the intensity of emotion are the two major cognitive cornerstones, and the forming process requires time accumulation. User preference has a hierarchical compound structure, including instant preference, short-term preference and long-term preference. In particular, the short-term preference has a definite time threshold of 7 days.
【作者單位】： 華中師范大學青少年網(wǎng)絡心理與行為教育部重點實驗室;孟菲斯大學智能系統(tǒng)研究所&心理學系;華中師范大學信息管理學院;
【基金】：國家863計劃基金項目(2014AA015103) 國家自然科學基金項目(71571084) 中國博士后科學基金資助項目部分研究成果(2016M590702)
【分類號】：G358
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本文編號：2258506