本文選題：圖書館服務(wù)質(zhì)量　切入點(diǎn)：讀者滿意度　出處：《圖書館論壇》2017年01期 　論文類型：期刊論文

【摘要】：服務(wù)型圖書館是現(xiàn)代圖書館創(chuàng)新管理的方向。近年來圖書館界通過借鑒市場(chǎng)營(yíng)銷領(lǐng)域的顧客和員工"滿意鏡"理論,拓展了圖書館讀者服務(wù)質(zhì)量的管理和研究。文章采用案例和實(shí)證研究方法,在滿意鏡理論的基礎(chǔ)上對(duì)圖書館館員滿意度和讀者滿意度的影響因素進(jìn)行分析,構(gòu)建"館員—讀者滿意鏡"理論模型,通過案例和實(shí)證研究進(jìn)一步優(yōu)化服務(wù)質(zhì)量,提高服務(wù)滿意度。
[Abstract]:Service-oriented library is the direction of modern library innovation management. In recent years, library circles have used the theory of "satisfactory mirror" for reference from customers and employees in the field of marketing. This paper develops the management and research of library readers' service quality, and analyzes the influencing factors of librarians' satisfaction degree and reader's satisfaction degree on the basis of satisfactory mirror theory by using case and empirical research methods. The theoretical model of "librarian-reader satisfaction mirror" is constructed to optimize service quality and improve service satisfaction through case study and empirical research.
【作者單位】： 廣西科技師范學(xué)院圖書館;廣西政法管理干部學(xué)院圖書館;
【分類號(hào)】：G252

【相似文獻(xiàn)】

相關(guān)期刊論文 前1條

1 鄭德俊;;圖書館服務(wù)質(zhì)量的“滿意鏡”控制模型[J];國(guó)家圖書館學(xué)刊;2012年01期

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本文編號(hào)：1590593