本文關(guān)鍵詞： 林蛙系列產(chǎn)品 產(chǎn)品開發(fā)項(xiàng)目 項(xiàng)目規(guī)劃 方案設(shè)計(jì)　出處：《吉林大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：中國(guó)林蛙是我國(guó)特有的經(jīng)濟(jì)價(jià)值很高的藥用兩棲動(dòng)物。長(zhǎng)白山地區(qū)是林蛙的天然分布主產(chǎn)區(qū),目前林蛙產(chǎn)品大多數(shù)均以產(chǎn)品原料或粗加工產(chǎn)品出口,由于未進(jìn)行深加工,綜合利用能力不足,沒有形成產(chǎn)業(yè)化規(guī)模,也沒有形成統(tǒng)一品牌產(chǎn)品,市場(chǎng)價(jià)位不高,競(jìng)爭(zhēng)力不強(qiáng),大大限制了市場(chǎng)。本項(xiàng)目以資源保護(hù)、產(chǎn)品深加工及可持續(xù)發(fā)展為目的,為林蛙深層次開發(fā)開辟新途徑。本文以長(zhǎng)白山林蛙系列產(chǎn)品開發(fā)項(xiàng)目為研究對(duì)象,運(yùn)用項(xiàng)目管理等理論知識(shí),對(duì)該項(xiàng)目進(jìn)行了項(xiàng)目分析、總體規(guī)劃、規(guī)劃方案設(shè)計(jì)以及提出了項(xiàng)目規(guī)劃方案的保障措施。首先,對(duì)林蛙系列產(chǎn)品以及項(xiàng)目管理的現(xiàn)狀進(jìn)行了分析,本項(xiàng)目研究采用PEST方法對(duì)于長(zhǎng)白山林蛙系列產(chǎn)品的各宏觀環(huán)境,依次從政策、經(jīng)濟(jì)、社會(huì)以及技術(shù)可行性方面進(jìn)行分析,同時(shí)通過對(duì)L市市民調(diào)查問卷的方式對(duì)市場(chǎng)需求以及市場(chǎng)競(jìng)爭(zhēng)、風(fēng)險(xiǎn)等方面進(jìn)行評(píng)估,經(jīng)過調(diào)研發(fā)現(xiàn),林蛙系列產(chǎn)品項(xiàng)目開發(fā)具有廣闊的市場(chǎng)前景。其次,在林蛙系列產(chǎn)品開發(fā)項(xiàng)目上,充分利用互聯(lián)網(wǎng)+,做到線上線下高度結(jié)合,打造林蛙特色資源保健點(diǎn)。本項(xiàng)目主要以“公司+基地+養(yǎng)殖戶”模式輻射帶動(dòng)周邊地區(qū),利用如今飛速發(fā)展的互聯(lián)網(wǎng)優(yōu)勢(shì),使林蛙特色產(chǎn)品得到更廣泛的發(fā)展。再次,以林蛙養(yǎng)殖事業(yè)部、林蛙產(chǎn)品研發(fā)事業(yè)部以及林蛙產(chǎn)品加工事業(yè)部這三部分對(duì)林蛙油、林蛙腦以及林蛙皮等系列產(chǎn)品進(jìn)行項(xiàng)目開發(fā)研究,設(shè)計(jì)具體的組織結(jié)構(gòu)及工作流程,從產(chǎn)品的輸入、輸出、設(shè)計(jì)與開發(fā)評(píng)審、驗(yàn)證、確認(rèn)到最后的新產(chǎn)品試制,完成3個(gè)系列產(chǎn)品的研發(fā),包括產(chǎn)品的前期調(diào)研、研發(fā)試驗(yàn)、產(chǎn)品試生產(chǎn)定型等內(nèi)容;最后,從相關(guān)的保障措施方面明化該項(xiàng)目在開發(fā)過程中可能遇見的問題及相關(guān)的預(yù)防解決措施,通過建立高效的項(xiàng)目團(tuán)隊(duì),提高團(tuán)隊(duì)的工作效率,完善項(xiàng)目質(zhì)量、成本、目標(biāo)、風(fēng)險(xiǎn)技術(shù)管理,加強(qiáng)項(xiàng)目進(jìn)度控制,合理安排時(shí)間并時(shí)時(shí)追蹤和改進(jìn)項(xiàng)目計(jì)劃等保障措施來有效保障該項(xiàng)目方案實(shí)施的可行性。本項(xiàng)目的建成將充分調(diào)動(dòng)當(dāng)?shù)亓滞莛B(yǎng)殖戶的養(yǎng)殖積極性,制定統(tǒng)一養(yǎng)殖標(biāo)準(zhǔn)規(guī)范林蛙等級(jí)提高林蛙品質(zhì),建成集養(yǎng)殖、研發(fā)、深加工、銷售一體的大型項(xiàng)目集群,可大幅提高養(yǎng)殖戶收入,改善養(yǎng)殖環(huán)境,增加L市科技研發(fā)能力,拉動(dòng)相關(guān)行業(yè)同步發(fā)展,吸納當(dāng)?shù)亻e散勞動(dòng)力入廠培訓(xùn)上崗,帶動(dòng)地區(qū)農(nóng)戶脫貧致富,實(shí)現(xiàn)經(jīng)濟(jì)效益、社會(huì)效益、生態(tài)效益三豐收。
[Abstract]:China forest frog is endemic to China's high economic value of medicinal amphibians animal. Changbai Mountain region is the main producing areas of the natural distribution of Rana chensinensis, at present most products are products of raw materials or rough machining products, due to the deep processing and comprehensive utilization of capacity is insufficient, has not formed the scale of industrialization, has not formed a unified brand products, the market price is not high, competitiveness is not strong, greatly limits the market. This project is based on the protection of resources, products deep processing and sustainable development, open up a new way for the deep development of Rana chensinensis in Changbai Mountain. This series of product development project as the research object, the use of project management theory, the the project of the project analysis, planning, design planning and put forward the safeguard measures of project planning scheme. First, the frog series products and present situation of project management are analyzed, This project adopts PEST method for the macro environment of Changbai Mountain forest frog series products, in turn from the policy, economic, social and technical feasibility analysis, at the same time through the L public questionnaire on market demand and market competition, and other aspects of risk assessment, after research found that the forest frog series products the development has broad market prospects. Secondly, in the forest frog series product development project, make full use of Internet plus, it combines online and offline, build the forest frog characteristic resources point of care. The project mainly in the "company + base + farmers" mode of radiation to the surrounding areas, with the rapid development of the Internet today, the forest frog products get more extensive development. Thirdly, the forest frog breeding department, product development department, Rana chensinensis products processing Department of the three parts of the forest frog Oil research and development project of forest frog brain and frog skin and other products, the design of organization structure and working process of specific products, the output from the input, design and development review, verification, confirmation, to the new product trial finally, to complete the development of the 3 series of products, including preliminary research, product development test, production trial setting content; finally, from the aspects of the relevant security measures that the project met in the development process of possible problems and related preventive measures, through the establishment of an effective project team, improve team working efficiency, improve project quality, cost, target, risk management technology, strengthening project schedule control, reasonable arrangement of time and keep track and improve the project plan and other security measures to effectively guarantee the feasibility of implementation of the project. The project will fully mobilize the forest frog farmers farming area Polar, to develop a unified standard specification for breeding Rana chensinensis levels to improve the quality, build a set of breeding, development, processing, sales of large project cluster, can greatly improve the income of farmers, improve the breeding environment, increase science and technology research and development capabilities of L City, pulling the industry with the development step, to absorb the local idle labor induction training posts, drive area farmers out of poverty, achieve economic benefits, social benefits and ecological benefits of three harvests.

【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F326.4

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