本文選題：招聘網(wǎng)頁(yè)　切入點(diǎn)：主題色　出處：《魯東大學(xué)》2017年碩士論文

【摘要】：當(dāng)前,網(wǎng)絡(luò)招聘成為了用人單位招聘人才和求職者求職的重要方式,招聘網(wǎng)頁(yè)的設(shè)計(jì)也逐漸受到廣泛重視。而顏色作為招聘網(wǎng)頁(yè)中的一項(xiàng)重要元素,其選擇與搭配是否符合求職者的偏好,直接關(guān)系到求職者對(duì)網(wǎng)站的觀感與體驗(yàn)。為了促使招聘網(wǎng)頁(yè)的顏色設(shè)計(jì)符合求職者的喜好,提升招聘網(wǎng)頁(yè)的用戶體驗(yàn),研究將眼動(dòng)技術(shù)與主觀評(píng)分法相結(jié)合,探討大學(xué)生對(duì)招聘網(wǎng)頁(yè)的顏色偏好。研究共設(shè)計(jì)了兩個(gè)實(shí)驗(yàn),分別從顏色和顏色屬性兩個(gè)層面著手,探討大學(xué)生對(duì)招聘網(wǎng)頁(yè)主題色和文本色的偏好,兼而考察不同職業(yè)人格類型大學(xué)生之間的顏色偏好差異。實(shí)驗(yàn)一從顏色層面探討大學(xué)生對(duì)招聘網(wǎng)頁(yè)主題色和文本色的偏好。結(jié)果發(fā)現(xiàn),在紅、綠、藍(lán)、黑四種主題色中,大學(xué)生普遍喜愛(ài)黑、藍(lán)、紅三色,且三者間沒(méi)有顯著差異,而不喜愛(ài)綠色;在這四色文本中,大學(xué)生最喜歡黑色文本和藍(lán)色文本,其次為紅色文本,最不喜歡綠色文本;對(duì)于主題色與文本色的搭配方式,大學(xué)生則表現(xiàn)為普遍不喜歡互補(bǔ)色搭配和同色搭配。此外,研究還發(fā)現(xiàn),不同職業(yè)人格類型大學(xué)生對(duì)招聘網(wǎng)頁(yè)主題色和文本色的偏好沒(méi)有顯著差異。實(shí)驗(yàn)二則聚焦于顏色屬性層面,探討大學(xué)生對(duì)招聘網(wǎng)頁(yè)主題色和文本色明度的偏好。結(jié)果發(fā)現(xiàn),大學(xué)生普遍喜歡低明度的主題色,不喜歡中明度和高明度的主題色,且中、高明度之間差異不顯著;而對(duì)于招聘網(wǎng)頁(yè)的文本色,大學(xué)生則表現(xiàn)為喜歡中、低明度,且二者之間沒(méi)有顯著差異,而不喜歡高明度。此外,不同職業(yè)人格類型大學(xué)生對(duì)招聘網(wǎng)頁(yè)主題色和文本色的明度偏好沒(méi)有顯著差異�；趯�(shí)驗(yàn)結(jié)果得出結(jié)論:大學(xué)生對(duì)招聘網(wǎng)頁(yè)的顏色偏好不受職業(yè)人格類型的影響,存在高度一致性。具體表現(xiàn)為:在主題色方面,黑、藍(lán)、紅三色更受大學(xué)生喜愛(ài),且三者之間沒(méi)有顯著差異;在文本色方面,大學(xué)生則最喜歡黑和藍(lán)這兩種顏色,且二者之間沒(méi)有顯著差異;對(duì)于主題色與文本色的搭配,則普遍表現(xiàn)為不喜歡互補(bǔ)色搭配和同色搭配。此外,對(duì)于招聘網(wǎng)頁(yè)主題色明度,大學(xué)生普遍表現(xiàn)為最喜歡低明度;對(duì)于招聘網(wǎng)頁(yè)的文本色明度,則表現(xiàn)為普遍喜歡中、低明度,且二者之間差異不顯著。
[Abstract]:At present, online recruitment has become an important way of employer recruitment and job seekers, design recruitment website also gradually received widespread attention. But the color is an important element in the recruitment website, the selection and collocation with job seekers preference, is directly related to the job seekers perception and experience on the site in order to promote the "color. The recruitment of job seekers is designed to meet the preferences, enhance the recruitment of web user experience, combining the research of eye movement and subjective evaluation method of color on the recruitment Web Design Study for college students' preference. The two experiments, respectively from the two aspects of color and color attributes to study for college students the theme of web page color and text color preference, and examine the difference between the different types of College Students' occupation personality color preference. The level of college students" employment from the color of strokes Theme color and text color preferences. The results showed that in the red, green, blue, black four color theme, students generally like black, blue, red, and no difference between the three, but not like green; in this color text, most college students love black and blue text text, then red text, the text does not love the green; for the theme color and text color collocation, college students is generally not love the same color collocation and complementary color collocation. In addition, the study also found that there was no significant difference between students of different personality types on the theme of "occupation for color and text color preferences. In experiment two, focusing in the color attribute level, discusses the university student recruitment" on the theme color and text color brightness preferences. The results showed that the students generally love theme color of low lightness, not love theme color, brightness and smart degrees and in different degrees between Gaoming Is not significant; and for recruitment Web page text color, is love students, low brightness, and of no significant difference between the two, but not love smart. In addition, students of different personality types on the theme of "occupation for color and text color lightness preferences had no significant difference. Conclusion: Based on the experimental results students on the recruitment page color preference is not affected by the occupation personality types, there is a high degree of consistency. The specific performance: in the theme color, black, blue, red is more popular, and between the three there is no significant difference in the color aspect, college students; the love of the two black and blue there was no significant difference between the color and the two; for the theme color and text color collocation, generally is not love the same color collocation and complementary color collocation. In addition, the theme of" recruiting color lightness, the general performance of the College Students It likes low lightness; the brightness of the text for the recruitment of web pages is characterized by general preference and low lightness, and there is no significant difference between the two.

【學(xué)位授予單位】：魯東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：B842

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本文編號(hào)：1713665