發(fā)布時(shí)間：2018-07-24 14:23

【摘要】：《中國(guó)體育報(bào)》創(chuàng)刊于1958年,是新中國(guó)成立以后最早的一份政府性體育類(lèi)日?qǐng)?bào),它是由國(guó)家體育總局主管,中國(guó)體育報(bào)業(yè)總社出版。探討《中國(guó)體育報(bào)》作為傳統(tǒng)體育媒體對(duì)今后中國(guó)女排或其他大型體育賽事奪冠的報(bào)道,使得本研究既具有理論意義,又具有深刻的現(xiàn)實(shí)意義。中國(guó)女排80年代奪取的五連冠、2003-2004年的兩連冠及2015-2016年的兩連冠,共奪取4次世界杯賽冠軍、3次奧運(yùn)會(huì)冠軍、2次世界錦標(biāo)賽冠軍,具有劃時(shí)代的意義。因此,本人選取《中國(guó)體育報(bào)》對(duì)中國(guó)女排9次獲得世界冠軍的報(bào)道及后續(xù)報(bào)道作為本論文的研究對(duì)象,采用文獻(xiàn)資料法、內(nèi)容分析法、數(shù)理統(tǒng)計(jì)法、邏輯分析法,對(duì)每個(gè)時(shí)期每次奪冠的報(bào)道數(shù)量、體裁、版面、標(biāo)題、內(nèi)容、圖片的數(shù)量來(lái)源及女排精神進(jìn)行歸納和總結(jié),并比較三個(gè)時(shí)期奪冠報(bào)道數(shù)量、體裁、版面、標(biāo)題、內(nèi)容、圖片數(shù)量來(lái)源、女排精神方面的異同,從而得出最終的研究結(jié)論。經(jīng)研究和分析,得出以下的結(jié)論:1、報(bào)紙版面在不斷增加,但是對(duì)中國(guó)女排報(bào)道的數(shù)量、圖片在逐年減少。對(duì)體育大的項(xiàng)目都分類(lèi)明確均有報(bào)道,不會(huì)特別突出某個(gè)項(xiàng)目的報(bào)道。2、報(bào)道內(nèi)容均彰顯女排精神,但女排精神的側(cè)重點(diǎn)有所不同。在五連冠時(shí)期女排精神強(qiáng)調(diào)頑強(qiáng)拼搏、自強(qiáng)不息,國(guó)家號(hào)召各行各業(yè)學(xué)習(xí)女排精神,遇到困難也要像女排一樣奮勇直前、勇敢克服;而如今強(qiáng)調(diào)女排精神更多的是在其原有基礎(chǔ)上的創(chuàng)新,向當(dāng)代的年輕人弘揚(yáng)社會(huì)主義價(jià)值觀。女排精神在不同時(shí)期被賦予的意義不盡相同,但女排精神會(huì)伴隨著一代一代中國(guó)女排繼續(xù)勇往直前。3、報(bào)道內(nèi)容角度放大,對(duì)國(guó)外運(yùn)動(dòng)員、教練員的報(bào)道從無(wú)到有�！吨袊�(guó)體育報(bào)》對(duì)中國(guó)女排報(bào)道選取的角度眾多,但對(duì)國(guó)外女排運(yùn)動(dòng)員的介紹鮮少見(jiàn)報(bào),直到現(xiàn)在《中國(guó)體育報(bào)》上才有3篇關(guān)于國(guó)外女排隊(duì)員和教練員排球歷程回顧的報(bào)道,這一報(bào)道角度的變化目的是吸引讀者的關(guān)注。4、圖片報(bào)道內(nèi)容均凸顯集體主義,但每個(gè)時(shí)期圖片的基調(diào)有所不同。在五連冠時(shí)期女排奪冠的圖片中規(guī)中矩,而如今女排奪冠的圖片中女排隊(duì)員們俏皮可愛(ài)的形象躍然紙上更凸顯女排隊(duì)員們的青春活力。說(shuō)明時(shí)代在不斷的變更,嚴(yán)肅的報(bào)道中插入趣味性圖片目的就是吸引更多受眾的注意;人們的思想也在不斷的與時(shí)俱進(jìn),更傾向于接收新鮮的事物�；谝陨系慕Y(jié)論提出幾點(diǎn)建議:《中國(guó)體育報(bào)》今后對(duì)中國(guó)女排奪冠的報(bào)道或是其他賽事奪冠的報(bào)道,應(yīng)該從以下幾個(gè)方面著手:1、報(bào)紙要多刊登深度報(bào)道以此來(lái)吸引讀者;2、與讀者之間有密切的互動(dòng),這樣才能知道讀者的喜好,更有利于吸引受眾的注意;3、在報(bào)道中國(guó)體育新聞的基礎(chǔ)上,對(duì)國(guó)外的運(yùn)動(dòng)員、教練員給予適當(dāng)?shù)年P(guān)注;4、刊登的圖片能引起讀者的共鳴;5、標(biāo)題言簡(jiǎn)意賅,奪人眼球。筆者希望通過(guò)《中國(guó)體育報(bào)》對(duì)中國(guó)女排獲得世界冠軍報(bào)道的研究,為以后《中國(guó)體育報(bào)》關(guān)于中國(guó)女排或其他大型體育賽事的奪冠報(bào)道提供參考和借鑒。
[Abstract]:China sports newspaper, published in 1958, was the earliest government sports daily after the founding of new China. It was published by the head of the State General Administration of physical education and China Sports Press General Association. The Chinese women's volleyball team won the five consecutive championships in 80s, two consecutive titles in 2003-2004 years and two consecutive championships in 2015-2016 years. It has won 4 World Cup championships, 3 Olympic champions and 2 World Championships, and has epoch-making significance. For this reason, I selected the Chinese sports newspaper for 9 times to the Chinese women's volleyball team. The report and follow-up report of the world champion are used as the research object of this paper. The literature, content analysis, mathematical statistics and logical analysis are used to sum up and summarize the number of reports, genre, layout, title, content, the source of pictures and the spirit of women's Volleyball in each period, and compare the reports of winning the title in the three periods. The number, genre, layout, title, content, the number of pictures, the differences in the spirit of the women's volleyball, the final conclusions are drawn. After research and analysis, the following conclusions are drawn: 1, the newspaper layout is increasing, but the number of Chinese women's volleyball reports, the pictures are decreasing year by year. There will be a special highlight of a project's report.2, which highlights the spirit of women's volleyball, but the focus of the women's volleyball is different. In the period of the five successive crown women's volleyball team, the women's volleyball team emphasized the hard work and perseverance. The state called on all walks of life to learn the spirit of the women's volleyball. The spirit of women's volleyball is different in different periods, but the spirit of women's volleyball will continue to go forward to.3 with the Chinese women's volleyball generation. There are a lot of views on the selection of Chinese women volleyball team, but the introduction of foreign women volleyball players is rarely reported. Until now, there are 3 reports on the review of the volleyball course in foreign women volleyball players and coaches in China. The change of this report is to attract readers' attention to.4, the content of the picture report. Collectivism is highlighted, but the tone of the picture is different at each time. The picture of the women's volleyball team won the crown during the five consecutive championships, and the beautiful and cute image of the women's volleyball players in the picture of the women's volleyball team today highlights the youthful vitality of the women's Volleyball players. The purpose of the sex picture is to attract more attention. People's ideas are constantly advancing with the times and tend to receive new things. Based on the above conclusions, some suggestions are made: "China Sports Newspaper > the future report of the Chinese women's volleyball team" or the news that other events won the title, should start from the following aspects: 1, newspaper should More in-depth reports are published to attract readers; 2, there is a close interaction with the readers in order to know the readers' preferences and to attract the attention of the audience; 3, on the basis of the Chinese sports news, the foreign athletes, coaches are given appropriate notes; 4, the pictures can arouse the resonance of the readers; 5, the title is simple. The author hopes to provide a reference and reference for the future report of the China sports newspaper on the title of the Chinese women's volleyball team or other major sports events.
【學(xué)位授予單位】：首都體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：G842;G212

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