本文選題：用戶研究 + 電動工具��； 參考：《湖北工業(yè)大學(xué)》2017年碩士論文

【摘要】：我國電動工具企業(yè)眾多,目前隨著社會的發(fā)展消費群體逐漸出現(xiàn)分化,而國內(nèi)電動工具產(chǎn)品設(shè)計定位目標(biāo)用戶也出現(xiàn)多樣化的趨勢。3D打印等新技術(shù)的出現(xiàn)也使未來產(chǎn)品設(shè)計向定制化發(fā)展,目前電動工具的人群定位相對單一,大多數(shù)企業(yè)是借鑒國外暢銷單品,尋求低價位低成本定位使產(chǎn)品造型趨同嚴(yán)重,這顯然不利于企業(yè)的長期發(fā)展。國外市場的消費人群定位十分全面,而國內(nèi)目前主要是針對專業(yè)工人生產(chǎn)的產(chǎn)品,作為使用工具用戶和企業(yè)對于產(chǎn)品價格和使用功能的關(guān)注高于造型美學(xué),忽視了用戶的心理需求。造型設(shè)計是技術(shù)與美學(xué)的和諧統(tǒng)一,手握式電動工具的造型設(shè)計同時涉及技術(shù)、美學(xué)和人機(jī)工程等各種因素,是企業(yè)提升產(chǎn)品價值的重要突破口。我國電動工具產(chǎn)業(yè)急需發(fā)展自己的品牌形象,提高產(chǎn)品造型設(shè)計,針對不同適用人群開發(fā)中高端電動工具。由于手握式電動工具的造型設(shè)計涉及到人機(jī)工學(xué),決定了產(chǎn)品的易用性以及使用者長時間使用對于手部的勞損,功能和造型是相輔相成的,用戶也愿意為產(chǎn)品造型好的產(chǎn)品買單。針對目前國內(nèi)市場上角向磨光機(jī)造型趨同化的問題,通過分析產(chǎn)品造型設(shè)計要素與用戶的關(guān)系,借鑒國外優(yōu)秀案例分析了電動工具造型設(shè)計的優(yōu)缺點,提出一種新的設(shè)計方法程序?qū)窍蚰ス鈾C(jī)造型進(jìn)行改良設(shè)計以開發(fā)新市場。在大眾創(chuàng)業(yè)及手工坊興起背景下,首先基于產(chǎn)品造型、功能、美學(xué)和語意分析通過一體化新產(chǎn)品開發(fā)定性分析確定了產(chǎn)品設(shè)計方向,然后結(jié)合語義差分法定量分析了新用戶群體對于電動工具造型設(shè)計的需求與感性意象,并根據(jù)分析結(jié)果進(jìn)行角向磨光機(jī)造型設(shè)計。設(shè)計實踐中將iNPD方法作為研究設(shè)計方法的主線,首先分析現(xiàn)有產(chǎn)品設(shè)計定位和SETC因素,識別產(chǎn)品機(jī)會缺口;然后深入了解目標(biāo)用戶群體的需求、喜好、經(jīng)濟(jì)能力和價值機(jī)會,理解產(chǎn)品機(jī)遇;進(jìn)而分析產(chǎn)品造型設(shè)計美學(xué)特征結(jié)合時代發(fā)展趨勢為造型設(shè)計提供參考;最后結(jié)合SD法對用戶需求進(jìn)行定量分析,建立意向詞匯與造型之間的映射關(guān)系以指導(dǎo)造型設(shè)計。最后根據(jù)設(shè)計方案與樣本的雷達(dá)圖比對驗證了產(chǎn)品方案與目標(biāo)用戶需求的一致性。通過SETC因素(即社會、經(jīng)濟(jì)、技術(shù)、文化四個因素)分析發(fā)現(xiàn)近年國內(nèi)經(jīng)濟(jì)發(fā)展中興起的大眾創(chuàng)業(yè)群體、手工工作坊等形式的產(chǎn)業(yè)模式也為電動工具的使用提供了新的市場。電動工具逐漸從專業(yè)人員向非專業(yè)、個性化發(fā)展,出現(xiàn)了新的社會需求。并且借助中西差異化的造型美學(xué)塑造不同的產(chǎn)品形象。文中第六章對設(shè)計程序的實踐成功塑造了中國美學(xué)以靜為美的產(chǎn)品意象,為相關(guān)產(chǎn)品的造型設(shè)計提供參考。
[Abstract]:There are many electric tools enterprises in our country. At present, with the development of the society, the consumer groups gradually appear to be divided. However, the emergence of new technologies, such as diversified trends, such as 3D printing and so on, in the design and positioning of electric tools in China has also made the future product design more customizable. At present, the population positioning of electric tools is relatively single. Most enterprises draw lessons from foreign best-selling products and seek low price and low cost to make product modeling more similar, which is obviously not conducive to the long-term development of enterprises. The orientation of the consumer population in the foreign market is very comprehensive. At present, the domestic products are mainly aimed at professional workers. As a tool of use, users and enterprises pay more attention to the price and function of the products than to the aesthetics of modeling. Ignore the psychological needs of users. Modeling design is a harmonious unity of technology and aesthetics. The styling design of hand-held electric tools involves various factors such as technology, aesthetics and ergonomics. It is an important breakthrough for enterprises to promote the value of products. China's electric tools industry urgently needs to develop its own brand image, improve product modeling design, for different groups of people to develop high-end electric tools. The styling design of hand-held electric tools involves ergonomics, which determines the ease of use of the products and the fatigue of the hands when the users use them for a long time. The functions and shapes complement each other. Users are also willing to pay for products with good shape. Aiming at the problem of convergent modeling of the upper corner polishing machine in the domestic market at present, this paper analyzes the advantages and disadvantages of the modeling design of electric tools by analyzing the relationship between the elements of product modeling design and the users, and referring to the excellent cases of foreign countries. A new design method program is proposed to improve the shape of angle grinder in order to develop new market. In the context of mass entrepreneurship and the rise of handicrafts, the direction of product design is first determined by qualitative analysis of integrated new product development based on product modeling, function, aesthetics and semantic analysis. Based on the semantic difference method, the requirements and perceptual images of the new user group for the modeling design of electric tools are quantitatively analyzed, and the modeling design of the angular polishing machine is carried out according to the analysis results. In the design practice, iNPD method is regarded as the main line of the research and design method. Firstly, we analyze the existing product design orientation and SETC factors, identify the product opportunity gap, and then deeply understand the needs, preferences, economic ability and value opportunities of the target user group. Understanding product opportunities; then analyzing the aesthetic features of product modeling design combined with the trend of development of the times to provide a reference for modeling design; finally combining with the SD method to quantitative analysis of user needs, The mapping relationship between intention vocabulary and modeling is established to guide modeling design. Finally, the consistency between the product scheme and the target user requirements is verified by comparing the design scheme with the radar map of the sample. Through the analysis of SETC factors (i.e. social, economic, technological and cultural factors), it is found that the industrial model of mass entrepreneurship group and manual workshop, which has emerged in recent years, also provides a new market for the use of electric tools. The development of electric tools from non-professional to non-professional and individualized has brought about new social demands. And with the help of Chinese and Western differences in modeling aesthetics to shape different product images. The sixth chapter successfully molds the product image of Chinese aesthetics which regards static as beauty and provides reference for the modeling design of related products.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TS914.5

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