2016年泛娛樂產(chǎn)業(yè)大格局
發(fā)布時間：2019-03-05 17:09
【摘要】：正一、泛娛樂概念的產(chǎn)生及含義泛娛樂,指的是基于互聯(lián)網(wǎng)與移動互聯(lián)網(wǎng)的多領(lǐng)域共生,打造明星IP(intellectual property,知識產(chǎn)權(quán))的粉絲經(jīng)濟,其核心是IP,可以是一個故事、一個角色或者其他任何大量用戶喜愛的事物。從表現(xiàn)形式來看,IP可存在于多種文化產(chǎn)品。說到泛娛樂,就不得不提及近幾年我國文化娛樂產(chǎn)業(yè)的爆發(fā)式增長。在2011年,國家提出文化大發(fā)展大
[Abstract]:One, the emergence and meaning of the concept of pan-entertainment refers to the fan economy based on the co-existence of the Internet and the mobile Internet to create the star IP (intellectual property, intellectual property (IP), the core of which is that IP, can be a story. A role or any other thing that a large number of users like. From the form of expression, IP can exist in a variety of cultural products. When it comes to pan-entertainment, we have to mention the explosive growth of our cultural and entertainment industry in recent years. In 2011, the country proposed great cultural development
【分類號】：G124
[Abstract]:One, the emergence and meaning of the concept of pan-entertainment refers to the fan economy based on the co-existence of the Internet and the mobile Internet to create the star IP (intellectual property, intellectual property (IP), the core of which is that IP, can be a story. A role or any other thing that a large number of users like. From the form of expression, IP can exist in a variety of cultural products. When it comes to pan-entertainment, we have to mention the explosive growth of our cultural and entertainment industry in recent years. In 2011, the country proposed great cultural development
【分類號】：G124
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